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Christmas Spot It

Fail

The top 5 products take 100% of clicks, so Christmas Spot It is a Fail.

Flapen Score
28
28 / 100
Ranks 3,021 of 3,143 Toys & Games niches · −18 vs the category median of 46
Market size
$71K/yr64K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 13 sellers

Flapen Score

Christmas Spot It against its category

The dotted line is the Toys & Games average. Past it, Christmas Spot It is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Spot It market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Spot It 64K times last year and spent an estimated $71K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
11.6%
Market size, estimated
$71Ka year
Top search term
bluey cards8K searches a year

02 · Price

A sale here is worth $9.66.

Listings sell for $9.66 on average, from $8.21 to $10.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $9.66 that is $5K to $7K a year per listing.

Average price
$9.66under the $15 to $100 sweet spot
Price range
$8.21–$10.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #133 within Dedicated Deck Card Games. It carries 1,353 reviews at 4.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#133in Dedicated Deck Card Games
Average rating
4.85 starsAmazon United States average 4.42 stars
Average reviews
1,353per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Christmas Spot It products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 235%
  • Brand 38%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Christmas Spot It search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Christmas Spot It search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey cards8K/yr
  • bluey playing cards9K/yr
  • bluey spot it8K/yr
  • spot it harry potter6K/yr
  • harry potter spot it6K/yr
  • spot it bluey5K/yr
  • bluey spot it game3K/yr
  • spot it christmas7K/yr
  • christmas spot it7K/yr
  • spot it christmas game3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Spot It

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Size-Overall”
0.6%of orders come back
“this Bluey game makes that one look big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Spot It questions

Answered from the same tracked data.