christmas spot it
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,353avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.66avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 64K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.21–$10.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas spot it is a $71K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
christmas spot it market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $39K–$48K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 28.8%
- Avg brand age
- 45 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Asmodee52%
- Bicycle35%
- Bluey8%
- LUV HER5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 22 weeks — -36.9% search growth over the last 90 days.Top christmas spot it search terms
- bluey cards8K/yr
- bluey playing cards9K/yr
- bluey spot it8K/yr
- spot it harry potter6K/yr
- harry potter spot it6K/yr
- spot it bluey5K/yr
- bluey spot it game3K/yr
- spot it christmas7K/yr
- christmas spot it7K/yr
- spot it christmas game3K/yr
Top christmas spot it products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★415 rev
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
Bicycle$9.324.9★105 rev
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
Bluey$10.824.8★2,730 rev
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★2,162 rev
Newest
by launch dateBicycle Bluey Playing Cards Deck Collectible Toys for Family Game
Bicycle$9.32105 rev
Asmodee Spot It! Bluey Card Game
Asmodee$10.28415 rev
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.212,162 rev
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
Bluey$10.822,730 rev
Trending
90-day click momentumLUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
Bicycle$9.324.9★
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
Bluey$10.824.8★
What buyers say about christmas spot it
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“The colors are bright”
“Good quality”
“It is so easy”
“Very cute as a collectable”
“Definitely worth it”
“fun gift”
“and durable”
“As described”
“The design is beautiful”
What buyers complain about
“this Bluey game makes that one look big”
“Broke right away”
“Hard to read”
“Wish they were brighter colored”
“They dont stick together at all like some new decks do”
“The cards are also thicker”
Top return reasons
Common questions
- Is christmas spot it profitable to sell on Amazon United States?
- The niche generates $71K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the christmas spot it niche?
- 4 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in christmas spot it?
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 0.6%.
- What does it cost to enter the christmas spot it niche?
- Listings span $8.21–$10.82; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.