Christmas Scratch Art
FailThe top 5 products take 100% of clicks, so Christmas Scratch Art is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $9K/yr18K searches / yr
- 90-day growth
- +54.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 4 sellers
Flapen Score
Christmas Scratch Art against its category
The dotted line is the Toys & Games average. Past it, Christmas Scratch Art is stronger. Inside it, weaker.
Market
The Christmas Scratch Art market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Scratch Art 18K times last year and spent an estimated $9K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +54.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $9Ka year
- Peak month
- December74.5× the quietest month
- Top search term
- christmas scratch art12K searches a year
02 · Price
A sale here is worth $12.27.
Listings sell for $12.27 on average, from $4.51 to $25.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.27 that is $0 to $1K a year per listing.
- Average price
- $12.27under the $15 to $100 sweet spot
- Price range
- $4.51–$25.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #978 within Craft Kits. It carries 149 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #978in Craft Kits
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 149per listing
- Listings tracked
- 3
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Christmas Scratch Art products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Iconikal 48-Pack Christmas Scratch Art Bulk Pack Scratch Off Ornaments
- Price
- $4.51
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 4y ago

24 Pack Christmas Party Favors for Kids: Scratch Art Notebooks Bulk Xmas Goodie Bag Fillers Stocking Stuffers Gifts for Kids 4-12 Classroom Prizes Birthday Return Gift Bag Toys for Boys Girls
- Price
- $25.03
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 8mo ago

Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities
- Price
- $7.25
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 2y ago
Trending
estimated 90-day click momentum
24 Pack Christmas Party Favors for Kids: Scratch Art Notebooks Bulk Xmas Goodie Bag Fillers Stocking Stuffers Gifts for Kids 4-12 Classroom Prizes Birthday Return Gift Bag Toys for Boys Girls
- Price
- $25.03
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 8mo ago

Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities
- Price
- $7.25
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 2y ago

Iconikal 48-Pack Christmas Scratch Art Bulk Pack Scratch Off Ornaments
- Price
- $4.51
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 4y ago
Newest
by launch date
24 Pack Christmas Party Favors for Kids: Scratch Art Notebooks Bulk Xmas Goodie Bag Fillers Stocking Stuffers Gifts for Kids 4-12 Classroom Prizes Birthday Return Gift Bag Toys for Boys Girls
- Price
- $25.03
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 8mo ago

Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities
- Price
- $7.25
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 2y ago

Iconikal 48-Pack Christmas Scratch Art Bulk Pack Scratch Off Ornaments
- Price
- $4.51
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Iconikal49%
- iooo27%
- Natonhi24%
Demand
Christmas Scratch Art search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 74.5×
Search terms
Top Christmas Scratch Art search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas scratch art12K/yr
- scratch art christmas4K/yr
- christmas scratch art for kids3K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Scratch Art questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








