Christmas Playdoh

Shoppers searched for this 13.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.1M a year.

Searches, last 12 months

13.3M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

8.2%

Market size, estimated

$20.1Ma year

Peak month

March6.4× the quietest month

Top search term

playdoh4.6M searches a year

Listings sell for $18.53 on average, from $7.48 to $33.54. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $18.53 that is $371K to $463K a year per listing.

Average price

$18.53inside the $15 to $100 sweet spot

Price range

$7.48–$33.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

20,000–25,000

Revenue per listing a year

$371K–$463K

Returns

1.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Clay & Dough. It carries 4,132 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Clay & Dough

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,132per listing

Listings tracked

25

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months