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Choso

weak search conversion (0.8%) — Choso doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46

Market size 30Growth 20Conversion 10Competition 45Returns 15Price range 86Avg price 95Brand share 33Review moat 82Quality gap 24
This niche Category average · 3,143 niches

Is Choso profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Choso is a $138K/yr Amazon United States market (539K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 36/100.

Choso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.1% over the last 90 days and 0.8% of searches end in a purchase.

$138K

revenue / yr

Units sold / yr5K
Search volume / yr-10.1%539K
Conversion rate0.8%
Avg price$32.72

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 48
Top-5 product click share58%
Open market15%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement53%
New entrants (1y)9· 2 succeeded
Avg rating4.6★
Avg reviews361

Top Choso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$14K$28K$41K$55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

9%

  • QAHEART39%
  • SEGA19%
  • Thunder Tech10%
  • MABAIUDE8%
  • Banpresto8%
  • YLQANONG6%
  • Open — no brand owns it (4 brands, 9%)

Choso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume539KCVR0.8%Products19Brands10Top 5 Brands85%OOS Rate10.7%Rating4.6★Reviews361Avg BSR#2,179
23K18KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Choso search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • choso237K/yr
  • choso figure161K/yr
  • choso jjk41K/yr
  • choso figurine16K/yr
  • jjk choso18K/yr
  • choso nendoroid12K/yr
  • jujutsu kaisen choso13K/yr
  • choso merch10K/yr
  • choso action figure7K/yr
  • choso kamo5K/yr

What reviews say buyers love and hate about Choso

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall29%

Great quality on facial features

Value For Money13%

Worth the money

Soft Feel9%

Very soft and cozy for my 12 year old daughter who got a Medium

Gifting Purpose8%

Great gift idea

Size-Overall8%

Personally I think the size is perfect

What buyers complain about

72% of reviews
Size-Overall35%

Pretty big

Durability8%

Ripped the first day

Quality-Overall7%

Very cheap quality all around

Color4%

I can't fill the white gap

Advertised Vs Actual Product4%

Details off

Choso return rate & reasons

Why buyers send it back, as a share of all return requests.

7.8%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Length
17%
3Gap/Hole
6%
4Advertised Vs Actual Product
2%
5Sleeve Fit
2%

Common Choso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Choso 36/100 on Amazon United States — Skip it. The niche generates $138K/yr across 19 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.
Choso buyers on Amazon United States complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 7.8% — above our launch gate.