Is choso profitable to sell on Amazon United States?

The niche generates $138K/yr across 19 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (36/100).

How competitive is the choso niche?

10 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in choso?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.8% — above our launch gate.

What does it cost to enter the choso niche?

Listings span $4.88–$91.61; the average listing price is $32.72 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.

choso

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$32.72

avg listing price — sweet spot $15–$100

Price range

Great$4.88–$91.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great361.47

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$138K

$138K/yr · 539K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, choso is a $138K/yr Amazon United States market (539K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 36/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

choso market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $131K–$164K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,179
Page quality: 0%
Prime: 58%
Sponsored: 53%
Out of stock: 10.7%
Avg brand age: 33 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

QAHEART39%
SEGA19%
Thunder Tech10%
MABAIUDE8%
Banpresto8%
YLQANONG6%
Open — no brand owns it (4 brands, 9%)

Demand

Weekly Amazon search volume, last 36 weeks — -10.1% search growth over the last 90 days.

Open Trend

Top choso search terms

choso237K/yr -7.0%0.4% conv.
choso figure161K/yr -9.3%0.9% conv.
choso jjk41K/yr -20.4%0.5% conv.
choso figurine16K/yr -3.9%0.8% conv.
jjk choso18K/yr -22.2%0.5% conv.
choso nendoroid12K/yr -7.7%0.1% conv.
jujutsu kaisen choso13K/yr -26.6%0.6% conv.
choso merch10K/yr -9.1%0.1% conv.
choso action figure7K/yr -6.5%0.4% conv.
choso kamo5K/yr +2.8%0.4% conv.

All search terms

Top choso products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QAHEART Choso Figures JJK Chousou Anime Figure Statues Hidden Inventory Anime Action Figurine for Fans 6.3IN/16CM

QAHEART$10.174.4★98 rev

SEGA-FIGURIZM Jujutsu Kaisen Choso Flowing Red Scale: Stack Figure

SEGA$52.374.8★69 rev

QAHEART Anime JJK Figures Choso Action Figure JJK Chousou Figure Sitting Statue Figurine Fushiguro Megumi Figure Desktop Statue 10cm

QAHEART$8.044.8★40 rev

SEGA-Luminasta Jujutsu Kaisen Choso Figure

SEGA$45.394.8★137 rev

Thunder Tech Jujutsu Kaisen The Culling Game - Maximatic - Choso Figure

Thunder Tech$35.405.0★6 rev

Newest

by launch date

Epic Collectibles Pop Anime: Jujutsu Kaisen (JJK) - Choso Vinyl Figure

Epic Collectibles$35.462 rev

1mo ago

MABAIUDE Choso Figure JJK Statue - 23cm Battle Bleeding Ver. Anime Figurine

MABAIUDE$72.080 rev

2mo ago

YLQANONG JJK Figures Choso Geto Suguru Ryomen Sukuna Anime Figure 3D Printed Movable Joints Interchangeable Prats Makora Anime Action Figurine

YLQANONG$15.5132 rev

3mo ago

Thunder Tech Jujutsu Kaisen - Luminasta - Choso- Culling Game Choso Supernova

Thunder Tech$49.402 rev

3mo ago

YLQANONG JJK Figure Pillow Anime Gojos Geto Suguru Nanami Kento Choso Soft Pillows for Pets Cute Stuffed JJK Anime Figures 11IN

YLQANONG$4.885 rev

6mo ago

What buyers say about choso

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality on facial features”

Value For Money13%

“Worth the money”

Soft Feel9%

“Very soft and cozy for my 12 year old daughter who got a Medium”

Gifting Purpose8%

“Great gift idea”

Size-Overall8%

“Personally I think the size is perfect”

Comfort-Overall5%

“comfortable”

Advertised Vs Actual Product5%

“Exactly as described”

Warmth3%

“cozy for year round use”

Collectibles2%

“will add great to the collection”

Design-Overall1%

“It looks very cool”

What buyers complain about

Size-Overall35%

“Pretty big”

Durability8%

“Ripped the first day”

Quality-Overall7%

“Very cheap quality all around”

Color4%

“I can't fill the white gap”

Advertised Vs Actual Product4%

“Details off”

Touch/Button Controls4%

“Buttons dont work every 5th click or so”

Material Quality3%

“The material was very cheap”

Gap/Hole2%

“Holes in it”

Stitch/Finish/Polish2%

“The stitching is poor”

Value For Money2%

“I was a little skeptical because of the price”

Top return reasons

Size-Overall53%

Length17%

Gap/Hole6%

Advertised Vs Actual Product2%

Sleeve Fit2%

Material Quality2%

Arm Fit2%

Functionality-Overall2%