Chicken Mom

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

2.0%

Market size, estimated

$173Ka year

Peak month

December14.6× the quietest month

Top search term

cowgirl barbie45K searches a year

Listings sell for $26.75 on average, from $8.41 to $92.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $26.75 that is $13K to $20K a year per listing.

Average price

$26.75inside the $15 to $100 sweet spot

Price range

$8.41–$92.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

1.5%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #690 within Dolls. It carries 2,089 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#690in Dolls

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,089per listing

Listings tracked

44

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months