Charades
FailThe products selling today already average 4.6★, so Charades is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $506K/yr426K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 53 sellers
Flapen Score
Charades against its category
The dotted line is the Toys & Games average. Past it, Charades is stronger. Inside it, weaker.
Market
The Charades market on Amazon at a glance
Shoppers on Amazon United States searched for Charades 426K times last year and spent an estimated $506K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $506K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $506Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- charades109K searches a year
02 · Price
A sale here is worth $17.65.
Listings sell for $17.65 on average, from $6.56 to $29.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $17.65 that is $22K to $26K a year per listing.
- Average price
- $17.65inside the $15 to $100 sweet spot
- Price range
- $6.56–$29.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $22K–$26K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #851 within Dedicated Deck Card Games. It carries 1,873 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #851in Dedicated Deck Card Games
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,873per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Charades products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
53
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Brand 130%
- Brand 226%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 64%
- Open — no brand owns it (8 brands, 17%)
Demand
Charades search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Charades search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charades109K/yr
- charades for kids79K/yr
- charades game for family60K/yr
- charades game for adults52K/yr
- kids charades21K/yr
- charades for kids ages 4-818K/yr
- charades game24K/yr
- kids charades game12K/yr
- charades for adults9K/yr
- reverse charades6K/yr
Reviews and returns
What reviews say buyers love and hate about Charades
We read the reviews and the return reasons for every product selling here.
“Not funny at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charades questions
Answered from the same tracked data.








