Skip to content

Charades

Fail

The products selling today already average 4.6★, so Charades is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$506K/yr426K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
63%top-5 click share · 14 brands · 53 sellers

Flapen Score

Charades against its category

The dotted line is the Toys & Games average. Past it, Charades is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charades market on Amazon at a glance

Shoppers on Amazon United States searched for Charades 426K times last year and spent an estimated $506K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $506K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
6.7%
Market size, estimated
$506Ka year
Peak month
December7.3× the quietest month
Top search term
charades109K searches a year

02 · Price

A sale here is worth $17.65.

Listings sell for $17.65 on average, from $6.56 to $29.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $17.65 that is $22K to $26K a year per listing.

Average price
$17.65inside the $15 to $100 sweet spot
Price range
$6.56–$29.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$22K–$26K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #851 within Dedicated Deck Card Games. It carries 1,873 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#851in Dedicated Deck Card Games
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,873per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Charades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

53

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Brand 130%
  • Brand 226%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Charades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Charades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charades109K/yr
  • charades for kids79K/yr
  • charades game for family60K/yr
  • charades game for adults52K/yr
  • kids charades21K/yr
  • charades for kids ages 4-818K/yr
  • charades game24K/yr
  • kids charades game12K/yr
  • charades for adults9K/yr
  • reverse charades6K/yr

Reviews and returns

What reviews say buyers love and hate about Charades

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Fun/Entertainment Experience”
53%of negative reviews mention “Fun/Entertainment Experience”
2.8%of orders come back
“Not funny at all”
A buyer, on “Fun/Entertainment Experience”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Charades questions

Answered from the same tracked data.