charades
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.56–$29.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$506K$506K/yr · 426K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,873.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, charades is a $506K/yr Amazon United States market (426K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
charades market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $530K–$706K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #851
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 7.7%
- Avg brand age
- 54 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
53
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Pressman30%
- Outset Media26%
- Chuckle & Roar8%
- Clever Fox Play8%
- The GAME CHEF8%
- Black Owned4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
Top charades search terms
- charades109K/yr
- charades for kids79K/yr
- charades game for family60K/yr
- charades game for adults52K/yr
- kids charades21K/yr
- charades for kids ages 4-818K/yr
- charades game24K/yr
- kids charades game12K/yr
- charades for adults9K/yr
- reverse charades6K/yr
Top charades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pressman Charades for Kids - The No Reading Required Family Game 5
Pressman$13.224.7★10,436 rev
Outset Media Family Charades Card Game Travel Friendly - Includes Over 300 Charades - Perfect for Parties Vacations and Holidays - Ages 8+
Outset Media$9.844.6★2,925 rev
Chuckle & Roar Classic Charades Game for Kids 750 Charades Ideas Ages 5+
Chuckle & Roar$18.764.8★445 rev
Epic Charades for Kids Fun Family Game for Kids & Adults 200 Cards
Clever Fox Play$20.634.6★188 rev
Speed Charades Party Game - Charades Board Game - Includes 1400 Charades - Perfect for Groups and Family Game Nights
The GAME CHEF$21.894.6★2,146 rev
Newest
by launch date
Charades Game for Kids Ages 4+ 100 Cards Animals Actions Professions with Illustrations No Reading Required Creative Educational Learning Pictionary Game for Family Party Classroom & Travel
HugHush$13.4522 rev
Epic Charades for Kids Fun Family Game for Kids & Adults 200 Cards
Clever Fox Play$20.63188 rev
Card Plug Drunk Charades Hilarious Adult Drinking Game for Parties - Fun Word Guessing Game for Adults Perfect for Game Nights Birthdays and Get-Togethers
Card Plug$19.8144 rev
Ageless Games Taboo Charades - Classic Word Guessing & Charades Game for Older Adults - Big Easy to Read Cards for Low Vision - 80 Customizable Word Guess Cards - Fun Family Card Game for Ages 13-103
JOY FOR ALL$29.59125 rev
Pocket Fun Charades for Kids Ages 6+ 376 Fun Acting Prompts No Reading Required | Compact Take-Anywhere Activity for Travel Camping Party Game Night or Birthday Gift for Boy or Girl
Arizona GameCo$6.56153 rev
Trending
90-day click momentumCharades Game for Kids Ages 4+ 100 Cards Animals Actions Professions with Illustrations No Reading Required Creative Educational Learning Pictionary Game for Family Party Classroom & Travel
HugHush$13.454.7★
You Laugh Youre Out | Charades Party Card Game for Adults & Teens Ages 14+
DSS Games$16.044.4★
Outset Media- Party Charades Game - Family-Friendly Fun with 500 Charades Cards and Timer - Group Game Night Essential Ages 10 and up Amazon Exclusive
Outset$21.554.5★
Outset Media Family Charades Card Game Travel Friendly - Includes Over 300 Charades - Perfect for Parties Vacations and Holidays - Ages 8+
Outset Media$9.844.6★
Party Charades Game Contains 550 charades Great Family Game for 2 or More Players Ages 10 and up by Outset Media
Outset Media$19.784.5★
What buyers say about charades
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Very easy to use”
“Great for gift exchanges and gatherings”
“The cards are nicely made”
“it's very affordable”
“Its such a sweet way to build confidence and encourage imagination”
“Very fun family game with facts and culture and fun”
“The colors are bright and fun, the characters and concepts are all creative, diverse, and fun”
“Educational Value:”
“they are durable”
What buyers complain about
“Not funny at all”
“Not for kids”
“Not the best”
“cards are larger than expected”
“Company sends out boxes that have already been used”
“doesn't even tape the box again after being opened”
“It was a total waste of money”
“compact travel case could've been a clue for me”
“so durability might be something to keep in mind”
Top return reasons
Common questions
- Is charades profitable to sell on Amazon United States?
- The niche generates $506K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the charades niche?
- 14 brands and 53 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in charades?
- Top complaints mined from reviews: Fun/Entertainment Experience, Developmental Needs, Quality-Overall. The return rate is 2.8%.
- When does demand for charades peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the charades niche?
- Listings span $6.56–$29.59; the average listing price is $17.65 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.