Charades
strong incumbent ratings (4.6★) — Charades doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Charades profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Charades is a $506K/yr Amazon United States market (426K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Charades: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.7% over the last 90 days and 6.7% of searches end in a purchase.
$506K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Charades products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pressman Charades for Kids - The No Reading Required Family Game 5
- Price
- $13.22
- Rating
- 4.7/5
- Reviews
- 10,436
- Age
- 16y ago
Outset Media Family Charades Card Game Travel Friendly - Includes Over 300 Charades - Perfect for Parties Vacations and Holidays - Ages 8+
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 2,925
- Age
- 12y ago
Chuckle & Roar Classic Charades Game for Kids 750 Charades Ideas Ages 5+
- Price
- $18.76
- Rating
- 4.8/5
- Reviews
- 445
- Age
- 3y ago
Epic Charades for Kids Fun Family Game for Kids & Adults 200 Cards
- Price
- $20.63
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago
Speed Charades Party Game - Charades Board Game - Includes 1400 Charades - Perfect for Groups and Family Game Nights
- Price
- $21.89
- Rating
- 4.6/5
- Reviews
- 2,146
- Age
- 7y ago
Trending
90-day click momentum
Charades Game for Kids Ages 4+ 100 Cards Animals Actions Professions with Illustrations No Reading Required Creative Educational Learning Pictionary Game for Family Party Classroom & Travel
- Price
- $13.45
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 7mo ago
You Laugh Youre Out | Charades Party Card Game for Adults & Teens Ages 14+
- Price
- $16.04
- Rating
- 4.4/5
- Reviews
- 3,455
- Age
- 3y ago
Outset Media- Party Charades Game - Family-Friendly Fun with 500 Charades Cards and Timer - Group Game Night Essential Ages 10 and up Amazon Exclusive
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 703
- Age
- 6y ago
Outset Media Family Charades Card Game Travel Friendly - Includes Over 300 Charades - Perfect for Parties Vacations and Holidays - Ages 8+
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 2,925
- Age
- 12y ago
Party Charades Game Contains 550 charades Great Family Game for 2 or More Players Ages 10 and up by Outset Media
- Price
- $19.78
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 6y ago
Newest
by launch dateCharades Game for Kids Ages 4+ 100 Cards Animals Actions Professions with Illustrations No Reading Required Creative Educational Learning Pictionary Game for Family Party Classroom & Travel
- Price
- $13.45
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 7mo ago
Epic Charades for Kids Fun Family Game for Kids & Adults 200 Cards
- Price
- $20.63
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago
Card Plug Drunk Charades Hilarious Adult Drinking Game for Parties - Fun Word Guessing Game for Adults Perfect for Game Nights Birthdays and Get-Togethers
- Price
- $19.81
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago
Ageless Games Taboo Charades - Classic Word Guessing & Charades Game for Older Adults - Big Easy to Read Cards for Low Vision - 80 Customizable Word Guess Cards - Fun Family Card Game for Ages 13-103
- Price
- $29.59
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
Pocket Fun Charades for Kids Ages 6+ 376 Fun Acting Prompts No Reading Required | Compact Take-Anywhere Activity for Travel Camping Party Game Night or Birthday Gift for Boy or Girl
- Price
- $6.56
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
53
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Pressman30%
- Outset Media26%
- Chuckle & Roar8%
- Clever Fox Play8%
- The GAME CHEF8%
- Black Owned4%
- Open — no brand owns it (8 brands, 17%)
Charades demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
Top Charades search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- charades109K/yr
- charades for kids79K/yr
- charades game for family60K/yr
- charades game for adults52K/yr
- kids charades21K/yr
- charades for kids ages 4-818K/yr
- charades game24K/yr
- kids charades game12K/yr
- charades for adults9K/yr
- reverse charades6K/yr
What reviews say buyers love and hate about Charades
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Fun for all”
“Very easy to use”
“Great for gift exchanges and gatherings”
“The cards are nicely made”
“it's very affordable”
What buyers complain about
78% of reviews“Not funny at all”
“Not for kids”
“Not the best”
“cards are larger than expected”
“Company sends out boxes that have already been used”
Charades return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Charades questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
