Challenge Coin Display
PassChallenge Coin Display scores 69 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +23.5% this quarter, and an estimated 1.6% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 3,143 Toys & Games niches · +23 vs the category median of 4669
- Market size
- $1.3M/yr1.6M searches / yr
- 90-day growth
- +23.5%search demand this quarter
- Competition
- 31%top-5 click share · 34 brands · 44 sellers
Flapen Score
Challenge Coin Display against its category
The dotted line is the Toys & Games average. Past it, Challenge Coin Display is stronger. Inside it, weaker.
Market
The Challenge Coin Display market on Amazon at a glance
Shoppers on Amazon United States searched for Challenge Coin Display 1.6M times last year and spent an estimated $1.3M. The top 5 brands take 51% of clicks. Demand peaks in Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +23.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $1.3Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- challenge coin display608K searches a year
02 · Price
A sale here is worth $27.08.
Listings sell for $27.08 on average, from $5.97 to $79.72. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $27.08 that is $14K to $20K a year per listing.
- Average price
- $27.08inside the $15 to $100 sweet spot
- Price range
- $5.97–$79.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$20K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #147 within Collectible Display & Storage. It carries 712 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #147in Collectible Display & Storage
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 712per listing
- Listings tracked
- 56
04 · Newcomers
7 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Challenge Coin Display products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DisplayGifts Challenge Coin Display Stand 4 Row Wooden Holder Rack Case Holds 28 Coins Walnut Finish
- Price
- $15.47
- Rating
- 4.7/5
- Reviews
- 3,908
- Age
- 9y ago
DisplayGifts Military Challenge Coin Display Case Poker Chips Holder Wall Cabinet Showcase Rack 29H X 16W Compatible with Army Navy Air Force Marine Corps Challenge Coins
- Price
- $63.59
- Rating
- 4.8/5
- Reviews
- 1,143
- Age
- 16y ago
Samplife Coin Rack Challenge Coins Display Stand Shelves Wooden Army Collectible Military Coins Holder Rack Case 6 Row Display American Flag
- Price
- $11.88
- Rating
- 4.8/5
- Reviews
- 596
- Age
- 4y ago
Military Challenge Coin Display Case 16 x 12 in Wooden American Flag Shadow Box with Anti-Dust UHD Acrylic Door Gold-Antitheft Lock & Wall Mount Gift for Collectors (Black Large)
- Price
- $33.43
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago
Yncotte Challenge Coin Display Holder Military Coin Slotted Stand Case Solid Wood Large Capacity Holds Up to 80 Coins 3+8 Racks for Navy Army Police Veterans Collection Desktop Decorative (Walnut)
- Price
- $32.98
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago
Trending
estimated 90-day click momentum
MOCAS Challenge Coin Display Holder Acacia Wood Coin Stand Holds 40 Coins 5 Row Military Coin Rack with Non-Slip Base Challenge Coin Display Case for Collectors
- Price
- $22.53
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 7mo ago
Challenge Coin Display Rack Holds Up to 100 Coins Solid Wood Military Challenge Coin Holder with 13-Row Deep Grooved Collector Showcase for Military Coin Collections Veterans & Challenge Coin Collectors (Walnut)
- Price
- $39.44
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 4y ago
SPVIKISGO Challenge Coin Display Stand Solid Wood Military Coin Holder Display 9 Rows of Challenge Coin Holders Holds 45-60 Coins
- Price
- $25.77
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 1y ago
Yncotte Challenge Coin Display Holder Military Coin Slotted Stand Case Solid Wood Large Capacity Holds Up to 80 Coins 3+8 Racks for Navy Army Police Veterans Collection Desktop Decorative (Walnut)
- Price
- $32.98
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago
Military Challenge Coin Display Case 16 x 12 in Wooden American Flag Shadow Box with Anti-Dust UHD Acrylic Door Gold-Antitheft Lock & Wall Mount Gift for Collectors (Black Large)
- Price
- $33.43
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 1y ago
Newest
by launch dateMOCAS Challenge Coin Display Holder Acacia Wood Coin Stand Holds 40 Coins 5 Row Military Coin Rack with Non-Slip Base Challenge Coin Display Case for Collectors
- Price
- $22.53
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 7mo ago
resuoop Challenge Coin Display Stand - Where Every Coin Tells A Story - Solid Wood Military Coin Rack | 9-Row Ladder Design Holds 45-60 Coins | Desktop Holder for Army Police Firefighters (Walnut)
- Price
- $26.49
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 11mo ago
SPVIKISGO Challenge Coin Display Stand Solid Wood Military Coin Holder Display 9 Rows of Challenge Coin Holders Holds 45-60 Coins
- Price
- $25.77
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 1y ago
Yncotte Challenge Coin Display Holder Military Coin Slotted Stand Case Solid Wood Large Capacity Holds Up to 80 Coins 3+8 Racks for Navy Army Police Veterans Collection Desktop Decorative (Walnut)
- Price
- $32.98
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago
MOCAS Challenge Coin Display Case Lockable Military Coin Holder Cabinet with Removable Star Board & HD Tempered Glass Door (27.6 L x 18.1 W) Solid Wood Wall Mount Coins Collection Rack Stand
- Price
- $79.58
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
44
Est. top-5 brand share
51%
Top 20: 91%
Est. top-5 click share
31%
Top 20: 70%
Open market
44%
- DisplayGifts21%
- MOCAS11%
- LIUYALO7%
- HillSpring6%
- PiaoHao6%
- ASmileIndeep5%
Demand
Challenge Coin Display search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Challenge Coin Display search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- challenge coin display608K/yr
- challenge coin holder248K/yr
- coin display122K/yr
- coin display case106K/yr
- military coin holder display76K/yr
- challenge coin display case73K/yr
- coin display stand54K/yr
- challenge coin holder display48K/yr
- challenge coin display stand31K/yr
- coin holder display35K/yr
Reviews and returns
What reviews say buyers love and hate about Challenge Coin Display
We read the reviews and the return reasons for every product selling here.
“was too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Challenge Coin Display questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data