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Challenge Coin Display

Pass

Challenge Coin Display scores 69 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +23.5% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 3,143 Toys & Games niches · +23 vs the category median of 46
Market size
$1.3M/yr1.6M searches / yr
90-day growth
+23.5%search demand this quarter
Competition
31%top-5 click share · 34 brands · 44 sellers

Flapen Score

Challenge Coin Display against its category

The dotted line is the Toys & Games average. Past it, Challenge Coin Display is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Challenge Coin Display market on Amazon at a glance

Shoppers on Amazon United States searched for Challenge Coin Display 1.6M times last year and spent an estimated $1.3M. The top 5 brands take 51% of clicks. Demand peaks in Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
3.0%
Market size, estimated
$1.3Ma year
Peak month
December1.5× the quietest month
Top search term
challenge coin display608K searches a year

02 · Price

A sale here is worth $27.08.

Listings sell for $27.08 on average, from $5.97 to $79.72. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $27.08 that is $14K to $20K a year per listing.

Average price
$27.08inside the $15 to $100 sweet spot
Price range
$5.97–$79.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$14K–$20K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #147 within Collectible Display & Storage. It carries 712 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#147in Collectible Display & Storage
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
712per listing
Listings tracked
56

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Challenge Coin Display products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

44

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

31%

Top 20: 70%

Open market

44%

  • Brand 121%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Challenge Coin Display search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Challenge Coin Display search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • challenge coin display608K/yr
  • challenge coin holder248K/yr
  • coin display122K/yr
  • coin display case106K/yr
  • military coin holder display76K/yr
  • challenge coin display case73K/yr
  • coin display stand54K/yr
  • challenge coin holder display48K/yr
  • challenge coin display stand31K/yr
  • coin holder display35K/yr

Reviews and returns

What reviews say buyers love and hate about Challenge Coin Display

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.6%of orders come back
“was too large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Challenge Coin Display questions

Answered from the same tracked data.