Chalk Stick
MaybeBuyers convert on 19.6% of searches. But prices span $1.46–$10.03, mostly outside the sweet spot, so Chalk Stick is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 4651
- Market size
- $306K/yr218K searches / yr
- 90-day growth
- +41.4%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 105 sellers
Flapen Score
Chalk Stick against its category
The dotted line is the Toys & Games average. Past it, Chalk Stick is stronger. Inside it, weaker.
Market
The Chalk Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Chalk Stick 218K times last year and spent an estimated $306K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 19.6% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- +41.4%
- Conversion, latest week
- 19.6%
- Market size, estimated
- $306Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- white chalk178K searches a year
02 · Price
A sale here is worth $7.17.
Listings sell for $7.17 on average, from $1.46 to $10.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $7.17 that is $22K to $29K a year per listing.
- Average price
- $7.17under the $15 to $100 sweet spot
- Price range
- $1.46–$10.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #80 within Drawing & Painting Supplies. It carries 2,238 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #80in Drawing & Painting Supplies
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 2,238per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Chalk Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cra-Z-art White Chalk 16 Count (10800-48)
- Price
- $1.46
- Rating
- 4.4/5
- Reviews
- 2,266
- Age
- 16y ago

Crayola White Chalk 12 Ea (Pack Of 3)
- Price
- $6.37
- Rating
- 4.6/5
- Reviews
- 1,397
- Age
- 11y ago

12-Pack White Chalk - pack of 2
- Price
- $5.89
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 8mo ago

Crayola Non-Toxic White Chalk(12 ct box)and Colored Chalk(12 ct box) Bundle
- Price
- $5.39
- Rating
- 4.5/5
- Reviews
- 13,333
- Age
- 15y ago

ZEZUT White Chalk 100PCS Low Dust Chalks Stick Bulk for Chalkboard Blackboard Non-Toxic
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 2y ago
Trending
estimated 90-day click momentum
Crayola White Chalk 12 Count
- Price
- $6.68
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 9y ago

Madam Sew Refillable Tailors Chalk for Fabric - Washable Fabric Markers for Sewing and Quilting with Dosing Wheel Tailor Chalk Pen for Precise Marking on Cotton Knit Suede (White)
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 4,641
- Age
- 6y ago

Crayola : Nontoxic Anti-Dust Chalk White 12 Sticks per Box -:- Sold as 2 Packs of - 12 - / - Total of 24 Each
- Price
- $7.03
- Rating
- 3.8/5
- Reviews
- 62
- Age
- 13y ago

Crayola Chalk 12ct
- Price
- $4.58
- Rating
- 4.4/5
- Reviews
- 5,880
- Age
- 9y ago

ZENO Chalk for Blackboard 100 Sticks White Non-Toxic Low Dust Classroom & School Chalk
- Price
- $8.37
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 7mo ago
Newest
by launch date
ZENO Chalk for Blackboard 100 Sticks White Non-Toxic Low Dust Classroom & School Chalk
- Price
- $8.37
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 7mo ago

12-Pack White Chalk - pack of 2
- Price
- $5.89
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 8mo ago

Chalkboard Chalk 12 Pack Thin White Chalks with Holder Gift Bundle
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago

ZEZUT White Chalk 100PCS Low Dust Chalks Stick Bulk for Chalkboard Blackboard Non-Toxic
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 2y ago

TFIVE White Liquid Chalk Markers 2 Pack Erasable Chalkboard Markers
- Price
- $6.84
- Rating
- 4.5/5
- Reviews
- 670
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
105
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- Crayola48%
- Cra-Z-Art30%
- ZEZUT9%
- The Mega Deals6%
- Madam Sew3%
- ZENO3%
- Open — no brand owns it (1 brand, 2%)
Demand
Chalk Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Chalk Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white chalk178K/yr
- chalk white23K/yr
- white chalk sticks4K/yr
- crayola white chalk6K/yr
- white chalkboard chalk3K/yr
- white chall2K/yr
- white chaulk2K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk Stick
We read the reviews and the return reasons for every product selling here.
“Some of the sticks were broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








