catrina
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.69avg listing price — sweet spot $15–$100
Price range
Great$8.70–$82.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.6%90-day search growth — must beat 0% to launch
Review moat
Good1,018.51avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 110K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, catrina is a $26K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
catrina market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #4,212
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 80%
- Out of stock
- 8.1%
- Avg brand age
- 41 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
104
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
51%
Top 20: 85%
Open market
23%
- Funko48%
- PAMOR15%
- IKADEX5%
- ABaoWedding4%
- Mepase3%
- MisShow2%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +38.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 35.5×
Top catrina search terms
- catrina49K/yr
- catrina dress40K/yr
- dia de los muertos funko pop6K/yr
- funko pop dia de los muertos8K/yr
- funko dia de los muertos4K/yr
- la catrina funko pop2K/yr
Top catrina products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)
PAMOR$11.654.6★3,292 rev
Funko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
Funko$14.124.9★142 rev
Funko POP! Icon: Dia De Los Muertos - Concha
Funko$13.504.7★152 rev
Funko Pop! Icon: Da de Los Muertos - Xolo
Funko$21.164.8★232 rev
Funko POP! Icon: Da de Los Muertos - Calavera de Azcar
Funko$15.244.8★141 rev
Newest
by launch dateFunko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
Funko$14.12142 rev
Funko POP! Icon: Dia De Los Muertos - Concha
Funko$13.50152 rev
Funko Pop! Retro Toys: Barbie - Ken Dia De Los Muertos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display
Funko$12.4160 rev
Funko Pop! Retro Toys: Barbie - Barbie Dia De Los Muertos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors
Funko$16.47128 rev
Amyhill 8 Pcs Day of The Dead Table Decorations Dia De Los Muertos Altar Wooden Centerpiece Dancing Couple Sugar Skull Decor Day of The Dead Decor Mexican Tabletop Detachable Sign for Halloween Party
Amyhill$17.3065 rev
Trending
90-day click momentum
LANSHULAN Gothic Slim Lace Contract Fishtail Long Goth Dress Clothes Black
LANSHULAN$47.574.4★
Mexican Dress for Girls Traditional Vestidos Mexicanos Cinco De Mayo Embroidered Dresses Toddler Kids Fiesta Outfit Spanish para Nias Theme Youth Hispanic Folklorico Floral Black Size 7 8 Years
Vackutliv$25.154.7★
Abaowedding Renaissance Costume Women Medieval Chemise Dress Pirate Peasant Top Irish Under Dress (Wine M)
ABaoWedding$27.084.3★
Women Mexican Dress Off Shoulder Floral Long Maxi Dress Summer Beach Party Cinco de Mayo Dresses Yellow XL
IKADEX$34.004.2★
Abaowedding Womens Victorian Rococo Dress Inspiration Maiden Costume Vintage Dress (XL Burgundy)
ABaoWedding$63.294.3★
What buyers say about catrina
What buyers praise and complain about, mined from review topics.What buyers love
“the size was what I had hoped for”
“The skirt is made very well for the price point”
“Cute gift”
“It is soft abd fits well”
“cute figurine”
“Items was exactly as described”
“Will buy in different colors”
“Worth The Buy”
“Absolutely great item at great price that fits the art I have”
“Perfect length”
What buyers complain about
“Too big”
“A bit pricey for the quality you get”
“Shockingly cheap material”
“Terrible sticking”
“Not something to use right out the bag”
“Its very long”
“itchy lace that does not drape or flow nicely”
“and one of the collar seams has come loose”
“The construction is poor”
Top return reasons
Common questions
- Is catrina profitable to sell on Amazon United States?
- The niche generates $26K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +38.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the catrina niche?
- 23 brands and 104 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in catrina?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.7% — above our launch gate.
- When does demand for catrina peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 35.5× the quietest.
- What does it cost to enter the catrina niche?
- Listings span $8.70–$82.72; the average listing price is $28.69 (sweet spot $15–$100). The average incumbent carries 1,019 reviews — the moat a new listing must climb.