Catrina
high returns (11.7%) — Catrina doesn't clear our bar today.
Flapen Score
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Is Catrina profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Catrina is a $26K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Catrina: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +38.6% over the last 90 days and 0.8% of searches end in a purchase.
$26K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Catrina products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)
- Price
- $11.65
- Rating
- 4.6/5
- Reviews
- 3,292
- Age
- 7y ago
Funko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
- Price
- $14.12
- Rating
- 4.9/5
- Reviews
- 142
- Age
- 1y ago
Funko POP! Icon: Dia De Los Muertos - Concha
- Price
- $13.50
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago
Funko Pop! Icon: Da de Los Muertos - Xolo
- Price
- $21.16
- Rating
- 4.8/5
- Reviews
- 232
- Age
- 2y ago
Funko POP! Icon: Da de Los Muertos - Calavera de Azcar
- Price
- $15.24
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 2y ago
Trending
90-day click momentum
LANSHULAN Gothic Slim Lace Contract Fishtail Long Goth Dress Clothes Black
- Price
- $47.57
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago
Mexican Dress for Girls Traditional Vestidos Mexicanos Cinco De Mayo Embroidered Dresses Toddler Kids Fiesta Outfit Spanish para Nias Theme Youth Hispanic Folklorico Floral Black Size 7 8 Years
- Price
- $25.15
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 2y ago
Abaowedding Renaissance Costume Women Medieval Chemise Dress Pirate Peasant Top Irish Under Dress (Wine M)
- Price
- $27.08
- Rating
- 4.3/5
- Reviews
- 853
- Age
- 4y ago
Women Mexican Dress Off Shoulder Floral Long Maxi Dress Summer Beach Party Cinco de Mayo Dresses Yellow XL
- Price
- $34.00
- Rating
- 4.2/5
- Reviews
- 664
- Age
- 2y ago
Abaowedding Womens Victorian Rococo Dress Inspiration Maiden Costume Vintage Dress (XL Burgundy)
- Price
- $63.29
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 7y ago
Newest
by launch dateFunko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
- Price
- $14.12
- Rating
- 4.9/5
- Reviews
- 142
- Age
- 1y ago
Funko POP! Icon: Dia De Los Muertos - Concha
- Price
- $13.50
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago
Funko Pop! Retro Toys: Barbie - Ken Dia De Los Muertos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display
- Price
- $12.41
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 1y ago
Funko Pop! Retro Toys: Barbie - Barbie Dia De Los Muertos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors
- Price
- $16.47
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Amyhill 8 Pcs Day of The Dead Table Decorations Dia De Los Muertos Altar Wooden Centerpiece Dancing Couple Sugar Skull Decor Day of The Dead Decor Mexican Tabletop Detachable Sign for Halloween Party
- Price
- $17.30
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 rising
Sellers
104
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
51%
Top 20: 85%
Open market
23%
- Funko48%
- PAMOR15%
- IKADEX5%
- ABaoWedding4%
- Mepase3%
- MisShow2%
Catrina demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 35.5×
Top Catrina search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- catrina49K/yr
- catrina dress40K/yr
- dia de los muertos funko pop6K/yr
- funko pop dia de los muertos8K/yr
- funko dia de los muertos4K/yr
- la catrina funko pop2K/yr
What reviews say buyers love and hate about Catrina
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“the size was what I had hoped for”
“The skirt is made very well for the price point”
“Cute gift”
“It is soft abd fits well”
“cute figurine”
What buyers complain about
80% of reviews“Too big”
“A bit pricey for the quality you get”
“Shockingly cheap material”
“Terrible sticking”
“Not something to use right out the bag”
Catrina return rate & reasons
Why buyers send it back, as a share of all return requests.
11.7%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Catrina questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
