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Cat Mask

Maybe

An estimated 0.7% of orders come back. But the products selling today already average 4.6★, so Cat Mask is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$522K/yr1.0M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
44%top-5 click share · 26 brands · 30 sellers

Flapen Score

Cat Mask against its category

The dotted line is the Toys & Games average. Past it, Cat Mask is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Mask 1.0M times last year and spent an estimated $522K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $522K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
3.0%
Market size, estimated
$522Ka year
Peak month
October2.0× the quietest month
Top search term
cat mask409K searches a year

02 · Price

A sale here is worth $16.56.

Listings sell for $16.56 on average, from $5.20 to $30.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $16.56 that is $8K to $12K a year per listing.

Average price
$16.56inside the $15 to $100 sweet spot
Price range
$5.20–$30.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #354 within Dress-Up Accessories. It carries 290 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#354in Dress-Up Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
35

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cat Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

30

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

44%

Top 20: 83%

Open market

43%

  • Brand 114%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Cat Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Cat Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat mask409K/yr
  • therian mask kit143K/yr
  • animal mask108K/yr
  • cat masks67K/yr
  • therian mask base42K/yr
  • cat mask base38K/yr
  • mask base30K/yr
  • mask making kit34K/yr
  • therian mask and tail20K/yr
  • cat mask kit25K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Mask

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Cheap”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cat Mask questions

Answered from the same tracked data.