cat games
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.0M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.94–$35.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,657.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cat games is a $1.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
cat games market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Exploding Kittens87%
- Smirk & Dagger6%
- ThinkFun4%
- AEG3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top cat games search terms
- exploding kittens493K/yr
- exploding kittens card game261K/yr
- cat game39K/yr
- boop23K/yr
- cat board game19K/yr
- calico board game16K/yr
- boop board game16K/yr
- cat crimes17K/yr
- cat games for kids16K/yr
- boop game22K/yr
Top cat games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exploding Kittens Original Edition: 2-5 Players - Ages 7+ Family Card Game
Exploding Kittens$16.234.6★59,464 rev
Exploding Kittens Party Pack 2-10 Players Ages 7+ Party Card Game
Exploding Kittens$21.574.7★15,094 rev
Exploding Kittens The Board Game 2-6 Age 7+ Flippable Game Board
Exploding Kittens$16.964.7★661 rev
Exploding Kittens 10th Anniversary Collectible Tin 2-5 Players Ages 7+
Exploding Kittens$19.394.7★113 rev
BOOP by Smirk and Dagger | Adorable 2 Player Cat and Kitten Strategy Game with 32 Wooden Pieces | Fast Tactical Puzzle Gameplay for Families Couples Kids and Adults | Ages 10+
Smirk & Dagger$24.544.7★644 rev
Newest
by launch dateExploding Kittens 10th Anniversary Collectible Tin 2-5 Players Ages 7+
Exploding Kittens$19.39113 rev
Exploding Kittens The Board Game 2-6 Age 7+ Flippable Game Board
Exploding Kittens$16.96661 rev
Exploding Kittens Grab and Game 2-4 Players Ages 7+ Pocket Version
Exploding Kittens$6.94523 rev
Exploding Kittens Good vs. Evil: 2-5 Age 7+ Party & Family Card Game
Exploding Kittens$20.17444 rev
BOOP by Smirk and Dagger | Adorable 2 Player Cat and Kitten Strategy Game with 32 Wooden Pieces | Fast Tactical Puzzle Gameplay for Families Couples Kids and Adults | Ages 10+
Smirk & Dagger$24.54644 rev
Trending
90-day click momentumExploding Kittens Grab and Game 2-4 Players Ages 7+ Pocket Version
Exploding Kittens$6.944.6★
Exploding Kittens Good vs. Evil: 2-5 Age 7+ Party & Family Card Game
Exploding Kittens$20.174.7★
Exploding Minions by Exploding Kittens - 2-5 Players - Ages 7+ - 15 Minutes to Play - Minions Themed High Stakes Card Game - Party Game Ideal for Family Night Kid and Adult
Exploding Kittens$10.974.8★
Exploding Kittens 10th Anniversary Collectible Tin 2-5 Players Ages 7+
Exploding Kittens$19.394.7★
Think Fun Cat Crimes Brain Game and Brainteaser for Boys and Girls Age 8 and Up - A Smart Game with a Fun Theme and Hilarious Artwork (1550)
ThinkFun$14.224.6★
What buyers say about cat games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“easy to understand”
“Such a fun game for all ages - easy to understand and to play”
“I got this as a Christmas gift for my sister”
“high quality very easy to learn”
“Very easy instructions”
“was just as described”
“Worth purchasing”
“Portable and easy”
“The board design is brilliant”
What buyers complain about
“Pointless game”
“Way too easy”
“The price will never be worth the product”
“durability may not be great”
“Rather cheaply constructed”
“But I felt like it was too short”
“Dopey game that doesn't catch my interest or my partner's either”
“Poor production quality”
“The components are decent, and the overall presentation is very on-brand: bright, goofy, and a little ridiculous”
“pieces are sticky”
Top return reasons
Common questions
- Is cat games profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the cat games niche?
- 4 brands and 98 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cat games?
- Top complaints mined from reviews: Fun/Entertainment Experience, Ease Of Use, Value For Money. The return rate is 2.1%.
- When does demand for cat games peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the cat games niche?
- Listings span $6.94–$35.07; the average listing price is $18.61 (sweet spot $15–$100). The average incumbent carries 8,657 reviews — the moat a new listing must climb.