Cat Crafts
MaybeThe top 5 brands take only 37% of clicks. But shoppers spend an estimated $82K a year here, so Cat Crafts is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 4655
- Market size
- $82K/yr108K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 36%top-5 click share · 45 brands · 197 sellers
Flapen Score
Cat Crafts against its category
The dotted line is the Toys & Games average. Past it, Cat Crafts is stronger. Inside it, weaker.
Market
The Cat Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Crafts 108K times last year and spent an estimated $82K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $82Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- cat crafts35K searches a year
02 · Price
A sale here is worth $13.87.
Listings sell for $13.87 on average, from $3.72 to $29.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.87 that is $0 to $1K a year per listing.
- Average price
- $13.87under the $15 to $100 sweet spot
- Price range
- $3.72–$29.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4,955 within Craft Kits. It carries 943 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #4,955in Craft Kits
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 943per listing
- Listings tracked
- 48
04 · Newcomers
3 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Cat Crafts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
197
Top-5 brand share
37%
Top 20: 76%
Top-5 click share
36%
Top 20: 74%
Open market
58%
- Brand 112%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Cat Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Cat Crafts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat crafts35K/yr
- cat craft26K/yr
- cat crafts for kids ages 8-128K/yr
- cat crafts for kids16K/yr
- cat art supplies5K/yr
- cat craft kit5K/yr
- cat crafts for adults7K/yr
- cat arts and crafts5K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Crafts
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Crafts questions
Answered from the same tracked data.








