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cards against humanity case

Skip it

Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 13Conversion 66Competition 18Returns 84Price range 68Avg price 95Brand share 22Review moat 62Quality gap 20

Avg price

Incredible$38.61

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$16.38–$138.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,032.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$165K

$165K/yr · 72K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cards against humanity case is a $165K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

cards against humanity case market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$97K–$116K
units × avg price
Conversion rate
5.9%
Avg BSR
#738
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
15.4%
Avg brand age
36 months
Avg seller age
143 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • Cards Against Humanity32%
  • Wevbsiy28%
  • CaseStache18%
  • Vitula9%
  • L LTGEM3%
  • ProCase3%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 13.4×

Top cards against humanity case search terms

  • cards against humanity case61K/yr
  • cards against humanity box6K/yr
  • cards against humanity storage case5K/yr
All search terms

Top cards against humanity case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$33K30%$49K40%$66K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about cards against humanity case

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity13%

“This is a pretty nice storage case overall”

Fun/Entertainment Experience12%

“This is great had fun over the holidays with all”

Portability9%

“Solid protection, and easy to carry”

Quality-Overall7%

“It appears to be well-made”

Durability6%

“durable storage solution for any gamer on the go”

Size-Overall6%

“The size is as described”

Value For Money6%

“Decent value”

Collectibles5%

“its been a great way for them to transport their collections easily”

Strength4%

“case is sturdy”

Zipper Quality4%

“Easy to zip”

What buyers complain about

Size-Overall19%

“This thing was HUGE”

Color7%

“the blue is not a good color combination with the purple”

Strength6%

“Not heavy duty”

Quality-Overall6%

“For one, I am disappointed in the quality of the two latches”

Value For Money6%

“Not worth the price”

Material Quality5%

“The fabric on the outside was torn and messed”

Weight Heavy3%

“Not heavy duty”

Smell2%

“the new one arrived today smelling the same”

Product Condition2%

“Swapped for the same item thinking maybe it was a one-off returned item that got repackaged”

Durability2%

“I had an issue with the metal peg falling out”

Top return reasons

Size-Overall49%
Advertised Vs Actual Product11%
Value For Money10%
Defective Material/Parts7%
Functionality-Overall4%
Smell3%
Product Condition2%
Durability2%
Mechanism Issues2%
Weight Heavy2%

Common questions

Is cards against humanity case profitable to sell on Amazon United States?
The niche generates $165K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (40/100).
How competitive is the cards against humanity case niche?
9 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in cards against humanity case?
Top complaints mined from reviews: Size-Overall, Color, Strength. The return rate is 1.6%.
When does demand for cards against humanity case peak?
Demand peaks in Apr–May–Jun; the busiest month runs 13.4× the quietest.
What does it cost to enter the cards against humanity case niche?
Listings span $16.38–$138.84; the average listing price is $38.61 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.