Card Tray
Card Tray shows a sweet-spot price point ($17.90 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Is Card Tray profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Card Tray is a $120K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Card Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +13.3% over the last 90 days and 7.8% of searches end in a purchase.
$120K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 36 products
Top Card Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Playing Cards Holder Rotating 360 Compact Plastic Tray for 2 Decks
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 1,272
- Age
- 19y ago
BURIUS 2 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 In
- Price
- $9.78
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 5y ago
Yuanhe Clear 2 Deck Canasta Playing Card Tray-No Swivel Base
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 1,953
- Age
- 7y ago
6 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 in
- Price
- $11.62
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 2y ago
EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder
- Price
- $24.54
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 8mo ago
Trending
90-day click momentum
DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder
- Price
- $28.63
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago
Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)
- Price
- $15.33
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago
XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)
- Price
- $7.94
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
FITHUGOO Toploader Dispenser & Penny Sleeve Holder - Dual Compartment Holds 250 Penny Sleeves & up to 50 Top Loaders(Black)
- Price
- $15.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 9mo ago
EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder
- Price
- $24.54
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 8mo ago
Newest
by launch dateSafeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)
- Price
- $15.33
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago
DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder
- Price
- $28.63
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago
XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)
- Price
- $7.94
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
XJPONGC Card Care Lite - Toploader Dispenser Stackable Card Storage Box - Penny Sleeve Holder (Black)
- Price
- $10.76
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago
USHIGOO Card Holder -4 Deck Playing Cards Tray Organizes Multiple Decks for Canasta Poker and More | LightweightYellow Small
- Price
- $28.54
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
28
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
48%
Top 20: 86%
Open market
22%
- Yuanhe28%
- BURIUS20%
- VIKROM13%
- EnderToys8%
- XJPONGC5%
- Storage Standard3%
Card Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Card Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- card caddy9K/yr
- card tray18K/yr
- card trays for playing cards14K/yr
- playing card tray16K/yr
- playing card holder tray8K/yr
- canasta card holder tray4K/yr
- canasta card tray4K/yr
- card spinner3K/yr
- canasta tray4K/yr
- rotating card holder3K/yr
What reviews say buyers love and hate about Card Tray
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great product for lives”
“As advertised”
“Easy to use”
“Worth it”
“Great for any card collectors”
What buyers complain about
60% of reviews“Pretty flimsy plastic”
“Broke first time using it”
“Low quality”
“It seems a bit pricey”
“Really small”
Card Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Card Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
