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Card Tray

Maybe

Products sell for $17.90 on average, inside the sweet spot. But the products selling today already average 4.7★, so Card Tray is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$120K/yr85K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
48%top-5 click share · 21 brands · 28 sellers

Flapen Score

Card Tray against its category

The dotted line is the Toys & Games average. Past it, Card Tray is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Card Tray 85K times last year and spent an estimated $120K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
7.8%
Market size, estimated
$120Ka year
Peak month
December1.9× the quietest month
Top search term
card caddy9K searches a year

02 · Price

A sale here is worth $17.90.

Listings sell for $17.90 on average, from $7.83 to $35.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.90 that is $4K to $9K a year per listing.

Average price
$17.90inside the $15 to $100 sweet spot
Price range
$7.83–$35.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #356 within Standard Playing Card Decks. It carries 636 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#356in Standard Playing Card Decks
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
636per listing
Listings tracked
36

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Card Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

28

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

48%

Top 20: 86%

Open market

22%

  • Brand 128%
  • Brand 220%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 63%

Demand

Card Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Card Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card caddy9K/yr
  • card tray18K/yr
  • card trays for playing cards14K/yr
  • playing card tray16K/yr
  • playing card holder tray8K/yr
  • canasta card holder tray4K/yr
  • canasta card tray4K/yr
  • card spinner3K/yr
  • canasta tray4K/yr
  • rotating card holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Card Tray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Strength”
2.3%of orders come back
“Pretty flimsy plastic”
A buyer, on “Strength”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Card Tray questions

Answered from the same tracked data.