card tray
Worth a lookShows a sweet-spot price point ($17.90 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.83–$35.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good636.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 85K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, card tray is a $120K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
card tray market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $107K–$143K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #356
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
28
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
48%
Top 20: 86%
Open market
22%
- Yuanhe28%
- BURIUS20%
- VIKROM13%
- EnderToys8%
- XJPONGC5%
- Storage Standard3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top card tray search terms
- card caddy9K/yr
- card tray18K/yr
- card trays for playing cards14K/yr
- playing card tray16K/yr
- playing card holder tray8K/yr
- canasta card holder tray4K/yr
- canasta card tray4K/yr
- card spinner3K/yr
- canasta tray4K/yr
- rotating card holder3K/yr
Top card tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Playing Cards Holder Rotating 360 Compact Plastic Tray for 2 Decks
VIKROM$9.694.7★1,272 rev
BURIUS 2 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 In
BURIUS$9.784.6★970 rev
Yuanhe Clear 2 Deck Canasta Playing Card Tray-No Swivel Base
Yuanhe$7.924.7★1,953 rev
6 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 in
BURIUS$11.624.6★970 rev
EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder
EnderToys$24.544.9★45 rev
Newest
by launch date
Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)
Safeguard TCG Solutions$15.3327 rev
DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder
DEDC$28.6310 rev
XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)
XJPONGC$7.946 rev
XJPONGC Card Care Lite - Toploader Dispenser Stackable Card Storage Box - Penny Sleeve Holder (Black)
XJPONGC$10.7614 rev
USHIGOO Card Holder -4 Deck Playing Cards Tray Organizes Multiple Decks for Canasta Poker and More | LightweightYellow Small
USHIGOO$28.5419 rev
Trending
90-day click momentumDEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder
DEDC$28.634.8★
Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)
Safeguard TCG Solutions$15.334.9★
XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)
XJPONGC$7.944.8★
FITHUGOO Toploader Dispenser & Penny Sleeve Holder - Dual Compartment Holds 250 Penny Sleeves & up to 50 Top Loaders(Black)
FITHUGOO$15.944.3★
EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder
EnderToys$24.544.9★
What buyers say about card tray
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for lives”
“As advertised”
“Easy to use”
“Worth it”
“Great for any card collectors”
“Sorting trays are sturdy for the price”
“It does work”
“this lets you keep all your cards organized in a limited amount of space”
“it didnt break”
“It fits the cards perfectly”
What buyers complain about
“Pretty flimsy plastic”
“Broke first time using it”
“Low quality”
“It seems a bit pricey”
“Really small”
“Plastic is not super thick”
“This doesn't effect functionality”
“very thin material”
“Misleading description”
“needs better construction”
Top return reasons
Common questions
- Is card tray profitable to sell on Amazon United States?
- The niche generates $120K/yr across 36 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the card tray niche?
- 21 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in card tray?
- Top complaints mined from reviews: Strength, Durability, Quality-Overall. The return rate is 2.3%.
- When does demand for card tray peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the card tray niche?
- Listings span $7.83–$35.92; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.