Card Tray
MaybeProducts sell for $17.90 on average, inside the sweet spot. But the products selling today already average 4.7★, so Card Tray is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $120K/yr85K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 48%top-5 click share · 21 brands · 28 sellers
Flapen Score
Card Tray against its category
The dotted line is the Toys & Games average. Past it, Card Tray is stronger. Inside it, weaker.
Market
The Card Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Card Tray 85K times last year and spent an estimated $120K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $120Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- card caddy9K searches a year
02 · Price
A sale here is worth $17.90.
Listings sell for $17.90 on average, from $7.83 to $35.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.90 that is $4K to $9K a year per listing.
- Average price
- $17.90inside the $15 to $100 sweet spot
- Price range
- $7.83–$35.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #356 within Standard Playing Card Decks. It carries 636 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.4%
- Average rank
- #356in Standard Playing Card Decks
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 636per listing
- Listings tracked
- 36
04 · Newcomers
5 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Card Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Playing Cards Holder Rotating 360 Compact Plastic Tray for 2 Decks
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 1,272
- Age
- 19y ago

BURIUS 2 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 In
- Price
- $9.78
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 5y ago

Yuanhe Clear 2 Deck Canasta Playing Card Tray-No Swivel Base
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 1,953
- Age
- 7y ago

6 Deck Card Holders for Playing Cards Revolving 360 7.2 x 4.9 in
- Price
- $11.62
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 2y ago

EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder
- Price
- $24.54
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 8mo ago
Trending
estimated 90-day click momentum
DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder
- Price
- $28.63
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago

Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)
- Price
- $15.33
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago

XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)
- Price
- $7.94
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

FITHUGOO Toploader Dispenser & Penny Sleeve Holder - Dual Compartment Holds 250 Penny Sleeves & up to 50 Top Loaders(Black)
- Price
- $15.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 9mo ago

EnderToys Shipping Station (TCG Rip Caddy) - Toploader Dispenser - Penny Sleeve Holder
- Price
- $24.54
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 8mo ago
Newest
by launch date
Safeguard TCG Solutions Toploader Dispenser Penny Sleeve Holder - Shipping Station Card Sorting Caddy (Pro)
- Price
- $15.33
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3mo ago

DEDC 5-Slot Card Caddy and Toploader Dispenser with Penny Sleeve Holder
- Price
- $28.63
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago

XJPONGC 4 Deck Canasta Playing Card Tray 2 Decks on Each Side Sorting Tray Organizes Plastic for Games Accessories No Swivel Base (Black)
- Price
- $7.94
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

XJPONGC Card Care Lite - Toploader Dispenser Stackable Card Storage Box - Penny Sleeve Holder (Black)
- Price
- $10.76
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago

USHIGOO Card Holder -4 Deck Playing Cards Tray Organizes Multiple Decks for Canasta Poker and More | LightweightYellow Small
- Price
- $28.54
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
28
Est. top-5 brand share
75%
Top 20: 99%
Est. top-5 click share
48%
Top 20: 86%
Open market
22%
- Yuanhe28%
- BURIUS20%
- VIKROM13%
- EnderToys8%
- XJPONGC5%
- Storage Standard3%
Demand
Card Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Card Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- card caddy9K/yr
- card tray18K/yr
- card trays for playing cards14K/yr
- playing card tray16K/yr
- playing card holder tray8K/yr
- canasta card holder tray4K/yr
- canasta card tray4K/yr
- card spinner3K/yr
- canasta tray4K/yr
- rotating card holder3K/yr
Reviews and returns
What reviews say buyers love and hate about Card Tray
We read the reviews and the return reasons for every product selling here.
“Pretty flimsy plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Card Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








