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Card Sorting Tray

Card Sorting Tray shows a sweet-spot price point ($28.65 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 56Growth 27Conversion 66Competition 38Returns 86Price range 81Avg price 95Brand share 24Review moat 74Quality gap 38
This niche Category average · 3,143 niches

Is Card Sorting Tray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Card Sorting Tray is a $419K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 52/100.

Card Sorting Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.2% over the last 90 days and 5.9% of searches end in a purchase.

$419K

revenue / yr

Units sold / yr15K
Search volume / yr+1.2%247K
Conversion rate5.9%
Avg price$28.65

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 46
Top-5 product click share62%
Open market10%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews533

Top Card Sorting Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$42K$84K$126K$167K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

46

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • Storage Standard31%
  • BCW29%
  • TitanShield17%
  • Coolbyl10%
  • SellCCG3%
  • EBOAUSI2%
  • Open — no brand owns it (5 brands, 7%)

Card Sorting Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume247KCVR5.9%Products18Brands11Top 5 Brands90%OOS Rate17.8%Rating4.5★Reviews533Avg BSR#407
6K4KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.4×

Top Card Sorting Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • card sorting tray111K/yr
  • card sorter36K/yr
  • trading card sorting tray18K/yr
  • card organizer tray11K/yr
  • card sorter tray12K/yr
  • tcg sorting tray10K/yr
  • card sorting8K/yr
  • pokemon card sorter5K/yr
  • tcg card sorting tray5K/yr
  • bcw card sorting tray6K/yr

What reviews say buyers love and hate about Card Sorting Tray

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall13%

Good Quality

Strength11%

not to flimsy as they look in the photo

Value For Money10%

Good value

Collectibles9%

This tray has made collecting/sorting so much more enjoyable

Ease Of Use9%

easy to use

What buyers complain about

69% of reviews
Value For Money15%

It is more expensive than the others

Strength13%

Less sturdy than I expected

Thickness10%

Plastic is not super thick

Material Quality8%

very thin material

Quality-Overall7%

Low quality

Card Sorting Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Material Quality
12%
3Defective Material/Parts
10%
4Strength
9%
5Quality-Overall
6%

Common Card Sorting Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Card Sorting Tray 52/100 on Amazon United States — Worth a look. The niche generates $419K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +1.2% over the last 90 days.
Search demand for Card Sorting Tray on Amazon United States peaks in May–Jul, where the busiest month runs 2.4× the quietest.