Is card sorting tray profitable to sell on Amazon United States?

The niche generates $419K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the card sorting tray niche?

11 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in card sorting tray?

Top complaints mined from reviews: Value For Money, Strength, Thickness. The return rate is 1.4%.

When does demand for card sorting tray peak?

Demand peaks in May–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the card sorting tray niche?

Listings span $9.33–$41.26; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.

card sorting tray

Worth a look

Shows a sweet-spot price point ($28.65 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.

Avg price

Incredible$28.65

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.33–$41.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good533

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$419K

$419K/yr · 247K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, card sorting tray is a $419K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

card sorting tray market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $358K–$430K; units × avg price
Conversion rate: 5.9%
Avg BSR: #407
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 17.8%
Avg brand age: 32 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Storage Standard31%
BCW29%
TitanShield17%
Coolbyl10%
SellCCG3%
EBOAUSI2%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: May, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top card sorting tray search terms

card sorting tray111K/yr -0.2%5.3% conv.
card sorter36K/yr +1.5%4.0% conv.
trading card sorting tray18K/yr -17.6%5.0% conv.
card organizer tray11K/yr +36.0%4.2% conv.
card sorter tray12K/yr +17.6%5.8% conv.
tcg sorting tray10K/yr +19.7%5.7% conv.
card sorting8K/yr +2.5%3.2% conv.
pokemon card sorter5K/yr +20.6%3.3% conv.
tcg card sorting tray5K/yr +0.1%5.7% conv.
bcw card sorting tray6K/yr -15.0%5.7% conv.

All search terms

Top card sorting tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Storage Standard Card Sorting Tray - Stackable Trading Cards Organizer - 15-Compartment Tray Sorter for Organizing Raw Sleeved or Toploaders - Includes Organization Insert Dividers

Storage Standard$20.064.7★291 rev

TitanShield Stackable Heavy Duty Card Sorting Tray | Compatible with Pokemon Baseball Magic The Gathering MTG TCG Trading Cards | (Two Trays)

TitanShield$35.924.8★1,274 rev

Storage Standard 2 Pack Card Sorting Tray - Stackable Trading Cards Organizer 15-Compartment Playing Organizing Tool - Sorter for Raw Sleeved and Toploaders Includes Label Dividers

Storage Standard$34.034.7★270 rev

BCW SafeSort Card Sorting Tray Organizer for Baseball Trading TCG Deck Game and Collection Display

BCW$39.014.9★89 rev

Coolbyl Card Sorting Tray 5ct 18 Compartment Each Stackable Trading Card Organizer for TCG Durable Card Storage Sorter for Sports MTG Cards

Coolbyl$33.524.8★125 rev

Newest

by launch date

Storage Standard Card Sorting Tray With a lid Stackable Trading Cards Raw For 20-Compartment Card Sorting Tray With index Labels Sleeved or Toploaders for Mtg Tcg Sports Cards.Cardshow Vendor Showcase

EBOAUSI$17.63134 rev

5mo ago

Emfogo 16-Cell Card Sorting Tray with Trading Card Display Stand Black

Emfogo$34.6721 rev

9mo ago

SellCCG (3 Pack 18-Slot Toploder Trading Card Sorting Tray - Improved Design Compatible with Top Loaders One Touch & Sleeved Cards

SellCCG$39.2740 rev

10mo ago

Coolbyl Card Sorting Tray for Toploader 5ct Stackable Trading Card Organizer Display Case 18-cell Organize and Sort TCG Cards Durable and Convenient Storage Solution

Coolbyl$35.7719 rev

1y ago

BCW Modular Card Sorting Tray - 2ct | Customizable Display and Storage Grid TCG Sorting Tray | Ideal for Sports Cards Magic the Gathering Pokmon and More

BCW$38.92608 rev

1y ago

What buyers say about card sorting tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good Quality”

Strength11%

“not to flimsy as they look in the photo”

Value For Money10%

“Good value”

Collectibles9%

“This tray has made collecting/sorting so much more enjoyable”

Ease Of Use9%

“easy to use”

Durability7%

“durable enough to handle regular use”

Storage Capacity4%

“They can be stacked for easy storage”

Advertised Vs Actual Product3%

“Works as advertised”

Material Quality3%

“The material of the tray is a strong plastic thats very smooth”

Size-Overall3%

“perfect size”

What buyers complain about

Value For Money15%

“It is more expensive than the others”

Strength13%

“Less sturdy than I expected”

Thickness10%

“Plastic is not super thick”

Material Quality8%

“very thin material”

Quality-Overall7%

“Low quality”

Durability6%

“I expected something somewhat durable”

Size-Overall3%

“Will only fit cards without any sleeves”

Display-Overall2%

“If you bump the display stand when up all the cards fall off”

Ethical Trade/Fair Trade2%

“This product is kinda a scam”

Design-Overall2%

“Flaw in design”

Top return reasons

Size-Overall32%

Material Quality12%

Defective Material/Parts10%

Strength9%

Quality-Overall6%

Value For Money5%

Functionality-Overall4%

Advertised Vs Actual Product4%

Mechanism Issues4%

Thin2%

Common questions

Is card sorting tray profitable to sell on Amazon United States?: The niche generates $419K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the card sorting tray niche?: 11 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in card sorting tray?: Top complaints mined from reviews: Value For Money, Strength, Thickness. The return rate is 1.4%.
When does demand for card sorting tray peak?: Demand peaks in May–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the card sorting tray niche?: Listings span $9.33–$41.26; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.