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Card Shuffler

Maybe

Shoppers spend an estimated $5.5M a year here. But demand is soft, at -11.6% this quarter, so Card Shuffler is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 3,143 Toys & Games niches · +15 vs the category median of 46
Market size
$5.5M/yr2.7M searches / yr
90-day growth
-11.6%search demand this quarter
Competition
61%top-5 click share · 17 brands · 37 sellers

Flapen Score

Card Shuffler against its category

The dotted line is the Toys & Games average. Past it, Card Shuffler is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Shuffler market on Amazon at a glance

Shoppers on Amazon United States searched for Card Shuffler 2.7M times last year and spent an estimated $5.5M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
7.6%
Market size, estimated
$5.5Ma year
Peak month
December2.8× the quietest month
Top search term
card shuffler1.5M searches a year

02 · Price

A sale here is worth $26.60.

Listings sell for $26.60 on average, from $6.91 to $129.40. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $26.60 that is $266K to $333K a year per listing.

Average price
$26.60inside the $15 to $100 sweet spot
Price range
$6.91–$129.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$266K–$333K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #15 within Casino Equipment. It carries 1,325 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#15in Casino Equipment
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,325per listing
Listings tracked
21

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Card Shuffler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

37

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

25%

  • Brand 132%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Card Shuffler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Card Shuffler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card shuffler1.5M/yr
  • card shuffler machine479K/yr
  • automatic card shuffler289K/yr
  • card shuffler 4 deck automatic55K/yr
  • card shuffler 2 deck60K/yr
  • playing card shuffler29K/yr
  • auto card shuffler31K/yr
  • shuffler26K/yr
  • electric card shuffler26K/yr
  • rechargeable card shuffler21K/yr

Reviews and returns

What reviews say buyers love and hate about Card Shuffler

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Noise Level”
2.8%of orders come back
“TOO LOUD”
A buyer, on “Noise Level”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Card Shuffler questions

Answered from the same tracked data.