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Card Deck Holder

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $55K a year here, so Card Deck Holder is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$55K/yr100K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
32%top-5 click share · 38 brands · 55 sellers

Flapen Score

Card Deck Holder against its category

The dotted line is the Toys & Games average. Past it, Card Deck Holder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Deck Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Card Deck Holder 100K times last year and spent an estimated $55K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
4.1%
Market size, estimated
$55Ka year
Peak month
December2.1× the quietest month
Top search term
card deck holder38K searches a year

02 · Price

A sale here is worth $13.29.

Listings sell for $13.29 on average, from $5.77 to $33.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.29 that is $1K to $3K a year per listing.

Average price
$13.29under the $15 to $100 sweet spot
Price range
$5.77–$33.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #197 within Collectible Display & Storage. It carries 742 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#197in Collectible Display & Storage
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
742per listing
Listings tracked
54

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Card Deck Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

55

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

32%

Top 20: 74%

Open market

50%

  • Brand 19%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Card Deck Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Card Deck Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card deck holder38K/yr
  • deck of cards holder20K/yr
  • plastic playing card holder14K/yr
  • playing card deck holder9K/yr
  • playing card accessories9K/yr
  • plastic card holders for playing cards5K/yr
  • deck of card holder5K/yr

Reviews and returns

What reviews say buyers love and hate about Card Deck Holder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.1%of orders come back
“but not the size you ordered”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Card Deck Holder questions

Answered from the same tracked data.