Card
strong incumbent ratings (4.7★) — Card doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Card profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Card is a $2.6M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.2% over the last 90 days and 6.2% of searches end in a purchase.
$2.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bicycle Playing Cards 2 Pack Standard Poker Size Red and Blue
- Price
- $5.42
- Rating
- 4.8/5
- Reviews
- 786
- Age
- 13y ago
Bicycle Rider Back Playing Cards 2 Pack Poker Size Red and Blue
- Price
- $6.91
- Rating
- 4.8/5
- Reviews
- 9,615
- Age
- 4y ago
Bicycle Black Playing Cards Standard Index Poker Size Classic Deck
- Price
- $5.12
- Rating
- 4.8/5
- Reviews
- 3,532
- Age
- 18y ago
Bicycle Rider Back Playing Cards 12 Pack Poker Size Standard Index
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 6,411
- Age
- 6y ago
Bicycle Black and Gold Metalluxe Playing Cards Premium Foil Deck
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 1y ago
Trending
90-day click momentum
FURWEY Playing Cards 12 Pack Standard Index Red and Blue Backs Large Digital Printing is Easy to Read BlackjackEuchre Canasta Card Game Poker CardsRed/Blue
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 7mo ago
Bicycle Playing Cards 2 Pack Standard Poker Size Red and Blue
- Price
- $5.42
- Rating
- 4.8/5
- Reviews
- 786
- Age
- 13y ago
EACYART Blank Cards 30 Pack Blank Greet Cards Elegant Gold Foil Blank Note with Envelopes Perfect Stationary Set For All Occasions 5 Assorted Floral Designs
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 810
- Age
- 1y ago
Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool
- Price
- $5.96
- Rating
- 4.7/5
- Reviews
- 24,665
- Age
- 18y ago
Bicycle Rider Back Playing Cards 12 Pack Poker Size Standard Index
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 6,411
- Age
- 6y ago
Newest
by launch dateFURWEY Playing Cards 12 Pack Standard Index Red and Blue Backs Large Digital Printing is Easy to Read BlackjackEuchre Canasta Card Game Poker CardsRed/Blue
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 7mo ago
Bicycle Black and Gold Metalluxe Playing Cards Premium Foil Deck
- Price
- $10.22
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 1y ago
EACYART Blank Cards 30 Pack Blank Greet Cards Elegant Gold Foil Blank Note with Envelopes Perfect Stationary Set For All Occasions 5 Assorted Floral Designs
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 810
- Age
- 1y ago
Bicycle Prismatic Playing Cards Modern Vibrant Design Cold Foiling
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 3y ago
Hallmark Blank Cards Assortment Painted Flowers (48 Cards with Envelopes)
- Price
- $9.93
- Rating
- 4.8/5
- Reviews
- 1,465
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
64
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- Bicycle74%
- LotFancy5%
- BIERDORF4%
- ACELION4%
- Hallmark4%
- Hoyle3%
- Open — no brand owns it (3 brands, 6%)
Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.3×
Top Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cards1.2M/yr
- deck of cards938K/yr
- greeting cards644K/yr
- card479K/yr
- poker cards319K/yr
- card deck136K/yr
- deck of cards themed68K/yr
- decks of cards66K/yr
- playing card55K/yr
- cartas40K/yr
What reviews say buyers love and hate about Card
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent quality cards”
“Good buy for the money”
“Good deck of cards”
“As advertised”
“Hold up well”
What buyers complain about
63% of reviews“Inaccurate description”
“Horrible quality”
“sizing incorrect”
“Its slick making it hard to grip”
“The colors were garish”
Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
