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Canasta Cards

Fail

The top 5 brands take 93% of clicks, so Canasta Cards is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$342K/yr220K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
63%top-5 click share · 9 brands · 28 sellers

Flapen Score

Canasta Cards against its category

The dotted line is the Toys & Games average. Past it, Canasta Cards is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canasta Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Canasta Cards 220K times last year and spent an estimated $342K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
9.8%
Market size, estimated
$342Ka year
Peak month
December1.7× the quietest month
Top search term
canasta cards set122K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $8.58 to $28.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $15.79 that is $16K to $20K a year per listing.

Average price
$15.79inside the $15 to $100 sweet spot
Price range
$8.58–$28.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Standard Playing Card Decks. It carries 762 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Standard Playing Card Decks
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
762per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Canasta Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

28

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

5%

  • Brand 127%
  • Brand 227%
  • Brand 317%
  • Brand 412%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Canasta Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Canasta Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canasta cards set122K/yr
  • canasta cards61K/yr
  • canasta cards with point values14K/yr
  • canasta set8K/yr
  • canasta playing cards7K/yr
  • canasta card game5K/yr
  • canasta sets3K/yr

Reviews and returns

What reviews say buyers love and hate about Canasta Cards

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Noise Level”
1.8%of orders come back
“the machine makes a grinding noise”
A buyer, on “Noise Level”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Canasta Cards questions

Answered from the same tracked data.