Calico Critters

Shoppers searched for this 16.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +106.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.5M a year.

Searches, last 12 months

16.6M

Growth, 90 days vs prior 90

+106.3%

Conversion, latest week

2.1%

Market size, estimated

$11.5Ma year

Top search term

calico critters5.1M searches a year

Listings sell for $33.38 on average, from $6.91 to $134.34. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At $33.38 that is $67K to $83K a year per listing.

Average price

$33.38inside the $15 to $100 sweet spot

Price range

$6.91–$134.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,000–2,500

Revenue per listing a year

$67K–$83K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #490 within Dolls. It carries 889 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

5.9%

Average rank

#490in Dolls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

889per listing

Listings tracked

55

19 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

17Amazon's first-year sales bar

Average brand age

35 months