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Cakey

Fail

The top 5 brands take 100% of clicks, so Cakey is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$77K/yr190K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
38%top-5 click share · 6 brands · 141 sellers

Flapen Score

Cakey against its category

The dotted line is the Toys & Games average. Past it, Cakey is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cakey market on Amazon at a glance

Shoppers on Amazon United States searched for Cakey 190K times last year and spent an estimated $77K. The top 5 brands take 100% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.0%
Market size, estimated
$77Ka year
Top search term
gabby dollhouse rooms42K searches a year

02 · Price

A sale here is worth $20.74.

Listings sell for $20.74 on average, from $9.48 to $49.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.74 that is $5K to $10K a year per listing.

Average price
$20.74inside the $15 to $100 sweet spot
Price range
$9.48–$49.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #206 within Playsets. It carries 1,014 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
5.1%
Average rank
#206in Playsets
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,014per listing
Listings tracked
37

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cakey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

6 flat

Sellers

141

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 88%

Open market

0%

  • Brand 173%
  • Brand 222%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 60%

Demand

Cakey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 4.8× · 7 of 12 months tracked

Search terms

Top Cakey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gabby dollhouse rooms42K/yr
  • gabbys dollhouse rooms41K/yr
  • gabby dollhouse balcony19K/yr
  • cakey14K/yr
  • gabbys dollhouse balcony set14K/yr
  • gabbys dollhouse balcony15K/yr
  • gabby dollhouse add on rooms8K/yr
  • gabby dollhouse rooms sets for house6K/yr
  • gabby dollhouse balcony sets11K/yr
  • gabby dollhouse bracelet6K/yr

Reviews and returns

What reviews say buyers love and hate about Cakey

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Value For Money”
1.8%of orders come back
“Not worth the price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cakey questions

Answered from the same tracked data.