Cakey
FailThe top 5 brands take 100% of clicks, so Cakey is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $77K/yr190K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 38%top-5 click share · 6 brands · 141 sellers
Flapen Score
Cakey against its category
The dotted line is the Toys & Games average. Past it, Cakey is stronger. Inside it, weaker.
Market
The Cakey market on Amazon at a glance
Shoppers on Amazon United States searched for Cakey 190K times last year and spent an estimated $77K. The top 5 brands take 100% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $77Ka year
- Top search term
- gabby dollhouse rooms42K searches a year
02 · Price
A sale here is worth $20.74.
Listings sell for $20.74 on average, from $9.48 to $49.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.74 that is $5K to $10K a year per listing.
- Average price
- $20.74inside the $15 to $100 sweet spot
- Price range
- $9.48–$49.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #206 within Playsets. It carries 1,014 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 97%
- Out of stock, average day
- 5.1%
- Average rank
- #206in Playsets
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,014per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Cakey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gabbys Dollhouse Pandy Paws Dreamy Balcony Playset 8-Pieces with Toy Figures Doll House Accessories & Sensory Play Kids Toys for Girls & Boys 3+
- Price
- $12.88
- Rating
- 4.8/5
- Reviews
- 3,181
- Age
- 2y ago

Gabbys Dollhouse Bakey with Cakey Kitchen with Figure and 3 Accessories 3 Furniture and 2 Deliveries Kids Toys for Ages 3 and up
- Price
- $17.76
- Rating
- 4.8/5
- Reviews
- 3,042
- Age
- 5y ago

Gabbys Dollhouse Baby Box Cat Craft-A-Riffic Room with Exclusive Figure Accessories Furniture and Dollhouse Delivery Kids Toys for Ages 3 and up
- Price
- $16.95
- Rating
- 4.8/5
- Reviews
- 1,112
- Age
- 4y ago

Gabbys Dollhouse: The Movie Queen Kitty Fairys Garden Balcony with Toy Figure & Dollhouse Accessories Kids Toys for Girls & Boys Ages 3 and Up
- Price
- $14.28
- Rating
- 4.7/5
- Reviews
- 153
- Age
- 1y ago

DreamWorks GABBYS Dollhouse Baby Box Talent Show Balcony Playset 8-Pcs with Toy Figures Doll House Accessories & Sensory Play Kids Toys for Girls & Boys 3+
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 3,181
- Age
- 2y ago
Trending
estimated 90-day click momentum
DREAMWORKS GABBYS DOLLHOUSE Girls Short Sleeve T-Shirt and Bike Shorts Set for Toddler to Big Kids
- Price
- $24.00
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 6mo ago

DREAMWORKS GABBYS DOLLHOUSE Girls Short Sleeve T-Shirt and Bike Shorts Set for Toddler to Big Kids
- Price
- $23.92
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 6mo ago

DREAMWORKS GABBYS DOLLHOUSE Pandy Paws Cakey MerCat Girls Shirt and Skort Skirt 2 Piece Set for Big Kids
- Price
- $23.01
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

Gabbys Dollhouse Carlita Purr-ific Play Room with Carlita Toy Car Accessories Furniture and Dollhouse Deliveries Kids Toys for Ages 3 and up
- Price
- $17.22
- Rating
- 4.8/5
- Reviews
- 1,408
- Age
- 4y ago

GDH Deluxe Room Pillow Cats Schlafzimmer
- Price
- $49.17
- Rating
- 4.7/5
- Reviews
- 4,833
- Age
- 4y ago
Newest
by launch date
DREAMWORKS GABBYS DOLLHOUSE Girls Short Sleeve T-Shirt and Bike Shorts Set for Toddler to Big Kids
- Price
- $24.00
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 6mo ago

DREAMWORKS GABBYS DOLLHOUSE Girls Short Sleeve T-Shirt and Bike Shorts Set for Toddler to Big Kids
- Price
- $23.92
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 6mo ago

DREAMWORKS GABBYS DOLLHOUSE Pandy Paws Cakey MerCat Girls Shirt and Skort Skirt 2 Piece Set for Big Kids
- Price
- $23.01
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago

Gabbys Dollhouse: The Movie Queen Kitty Fairys Garden Balcony with Toy Figure & Dollhouse Accessories Kids Toys for Girls & Boys Ages 3 and Up
- Price
- $27.15
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 1y ago

Gabbys Dollhouse: The Movie Queen Kitty Fairys Garden Balcony with Toy Figure & Dollhouse Accessories Kids Toys for Girls & Boys Ages 3 and Up
- Price
- $14.28
- Rating
- 4.7/5
- Reviews
- 153
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
6 flat
Sellers
141
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 88%
Open market
0%
- DREAMWORKS GABBY'S DOLLHOUSE73%
- Gabby's Dollhouse22%
- AI ACCESSORY INNOVATIONS2%
- LUV HER1%
- Lights By Night1%
- Josmo0%
Demand
Cakey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 4.8× · 7 of 12 months tracked
Search terms
Top Cakey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gabby dollhouse rooms42K/yr
- gabbys dollhouse rooms41K/yr
- gabby dollhouse balcony19K/yr
- cakey14K/yr
- gabbys dollhouse balcony set14K/yr
- gabbys dollhouse balcony15K/yr
- gabby dollhouse add on rooms8K/yr
- gabby dollhouse rooms sets for house6K/yr
- gabby dollhouse balcony sets11K/yr
- gabby dollhouse bracelet6K/yr
Reviews and returns
What reviews say buyers love and hate about Cakey
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cakey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








