Butterfly Craft
a small market ($72K/yr) — Butterfly Craft doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Butterfly Craft profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Butterfly Craft is a $72K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 48/100.
Butterfly Craft: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.8% over the last 90 days and 3.5% of searches end in a purchase.
$72K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 44 products
Top Butterfly Craft products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
60Pcs Mini Resin Butterflies Miniature Dollhouse Accessories Tiny Butterflies for Crafts Mini Resin Animals Figurines for DIY Fairy Garden Dollhouse Micro Landscaping Decoration
- Price
- $4.99
- Rating
- 4.5/5
- Reviews
- 868
- Age
- 2y ago
OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Colorful 24)
- Price
- $6.67
- Rating
- 4.7/5
- Reviews
- 5,020
- Age
- 4y ago
SAOROPEB 3D Butterfly Wall Decor - 48 Pcs 4 Styles 3 Sizes Gold Butterfly Decorations for Birthday & Party Celebrations Removable Stickers
- Price
- $6.37
- Rating
- 4.6/5
- Reviews
- 24,194
- Age
- 5y ago
SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Colorful)
- Price
- $5.63
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 2y ago
60 Pcs Butterflies for Crafts Organza Fabric Butterfly Appliques Colorful 3D Lace Butterfly 2 Layers Wall Decoration for DIY Wedding Party Decoration Clothes Ornament Home Decor 10 Styles
- Price
- $7.08
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 2y ago
Trending
90-day click momentum
SmilerSmile 12pcs Plastic Butterflies Toy Butterfly Action Figures Art Decoration Removable Reusable for Cake Topper (Butterfly)
- Price
- $8.47
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago
100PCS Beautiful Mini Butterflies for Crafts Heads Organza Butterfly Set
- Price
- $7.97
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Miniature Micro Resin Ladybug Butterfly Bee Set Dollhouse Miniature Flatback Cabochon Bugs for Spring Fairy Garden Terrarium Scrapbook Nail Art Mini Micro Landscaping Decoration (32 PCS)
- Price
- $9.91
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
WLLHYF 200 Pcs Mini Resin Butterflies Tiny Butterfly Figurines for Crafts DIY Fairy Garden Dollhouse Micro Landscaping Decoration Nail Charms
- Price
- $6.88
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 11mo ago
SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Colorful)
- Price
- $5.63
- Rating
- 4.7/5
- Reviews
- 1,590
- Age
- 2y ago
Newest
by launch dateWLLHYF 200 Pcs Mini Resin Butterflies Tiny Butterfly Figurines for Crafts DIY Fairy Garden Dollhouse Micro Landscaping Decoration Nail Charms
- Price
- $6.88
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 11mo ago
GGSTDDUP 200 Pcs Mini Resin Butterflies Random Tiny Butterflies Miniature Animal Figurines for DIY Cake Decoration Ornaments Crafts Moss Landscape
- Price
- $6.47
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago
100PCS Beautiful Mini Butterflies for Crafts Heads Organza Butterfly Set
- Price
- $7.97
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Miniature Micro Resin Ladybug Butterfly Bee Set Dollhouse Miniature Flatback Cabochon Bugs for Spring Fairy Garden Terrarium Scrapbook Nail Art Mini Micro Landscaping Decoration (32 PCS)
- Price
- $9.91
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Winlyn 24 Sets Butterfly Craft Kits DIY 3D Rainbow Butterfly Ornaments Decorations Art Set Foam Stickers Arts and Crafts for Kids Spring Summer Camping Party Classroom Activities Art Project
- Price
- $19.59
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
39 falling
Sellers
56
Top-5 brand share
47%
Top 20: 79%
Top-5 click share
41%
Top 20: 75%
Open market
49%
- QUPIVA15%
- SAOROPEB13%
- Opseam10%
- salbsever5%
- LET'S RESIN4%
- LUSTRIB4%
Butterfly Craft demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr · busiest ÷ quietest = 3.8×
Top Butterfly Craft search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- butterfly craft31K/yr
- mini butterflies20K/yr
- craft butterflies15K/yr
- plastic butterflies14K/yr
- butterfly crafts12K/yr
- realistic butterflies11K/yr
- small butterflies for crafts11K/yr
- fake butterfly11K/yr
- small butterflies9K/yr
- butterfly trinkets8K/yr
What reviews say buyers love and hate about Butterfly Craft
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Vibrant colors”
“Amazing quality”
“Great value”
“They are perfect for decor”
“Better than expected”
What buyers complain about
74% of reviews“Smaller than expected”
“No adhesive”
“Lost color very quick”
“Arrives broken and pretty damaged - very disappointed by the quality”
“just couldnt get them not to break”
Butterfly Craft return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Butterfly Craft questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
