butterfly craft
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.00–$27.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,443.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 183K searches
According to Flapen's Amazon United States niche tracking, butterfly craft is a $72K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
butterfly craft market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $67K–$90K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #511
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.3%
- Avg brand age
- 31 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
39 falling
Sellers
56
Top-5 brand share
47%
Top 20: 79%
Top-5 click share
41%
Top 20: 75%
Open market
49%
- QUPIVA15%
- SAOROPEB13%
- Opseam10%
- salbsever5%
- LET'S RESIN4%
- LUSTRIB4%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -6.8% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 3.8×
Top butterfly craft search terms
- butterfly craft31K/yr
- mini butterflies20K/yr
- craft butterflies15K/yr
- plastic butterflies14K/yr
- butterfly crafts12K/yr
- realistic butterflies11K/yr
- small butterflies for crafts11K/yr
- fake butterfly11K/yr
- small butterflies9K/yr
- butterfly trinkets8K/yr
Top butterfly craft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60Pcs Mini Resin Butterflies Miniature Dollhouse Accessories Tiny Butterflies for Crafts Mini Resin Animals Figurines for DIY Fairy Garden Dollhouse Micro Landscaping Decoration
QUPIVA$4.994.5★868 rev
OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Colorful 24)
Opseam$6.674.7★5,020 rev
SAOROPEB 3D Butterfly Wall Decor - 48 Pcs 4 Styles 3 Sizes Gold Butterfly Decorations for Birthday & Party Celebrations Removable Stickers
SAOROPEB$6.374.6★24,194 rev
SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Colorful)
SAOROPEB$5.634.7★1,590 rev
60 Pcs Butterflies for Crafts Organza Fabric Butterfly Appliques Colorful 3D Lace Butterfly 2 Layers Wall Decoration for DIY Wedding Party Decoration Clothes Ornament Home Decor 10 Styles
salbsever$7.084.6★183 rev
Newest
by launch date
WLLHYF 200 Pcs Mini Resin Butterflies Tiny Butterfly Figurines for Crafts DIY Fairy Garden Dollhouse Micro Landscaping Decoration Nail Charms
WLLHYF$6.8825 rev
GGSTDDUP 200 Pcs Mini Resin Butterflies Random Tiny Butterflies Miniature Animal Figurines for DIY Cake Decoration Ornaments Crafts Moss Landscape
GGSTDDUP$6.4723 rev
100PCS Beautiful Mini Butterflies for Crafts Heads Organza Butterfly Set
LUSTRIB$7.9733 rev
Miniature Micro Resin Ladybug Butterfly Bee Set Dollhouse Miniature Flatback Cabochon Bugs for Spring Fairy Garden Terrarium Scrapbook Nail Art Mini Micro Landscaping Decoration (32 PCS)
Peachcor$9.9174 rev
Winlyn 24 Sets Butterfly Craft Kits DIY 3D Rainbow Butterfly Ornaments Decorations Art Set Foam Stickers Arts and Crafts for Kids Spring Summer Camping Party Classroom Activities Art Project
Winlyn$19.5940 rev
Trending
90-day click momentum
SmilerSmile 12pcs Plastic Butterflies Toy Butterfly Action Figures Art Decoration Removable Reusable for Cake Topper (Butterfly)
SmilerSmile$8.474.7★
100PCS Beautiful Mini Butterflies for Crafts Heads Organza Butterfly Set
LUSTRIB$7.974.4★
Miniature Micro Resin Ladybug Butterfly Bee Set Dollhouse Miniature Flatback Cabochon Bugs for Spring Fairy Garden Terrarium Scrapbook Nail Art Mini Micro Landscaping Decoration (32 PCS)
Peachcor$9.914.5★
WLLHYF 200 Pcs Mini Resin Butterflies Tiny Butterfly Figurines for Crafts DIY Fairy Garden Dollhouse Micro Landscaping Decoration Nail Charms
WLLHYF$6.884.3★
SAOROPEB 3D Butterfly Wall Decor 24 Pcs Double Layer Butterfly Decorations for Party Decorations Locker Decor Refrigerator Decal Reusable (Colorful)
SAOROPEB$5.634.7★
What buyers say about butterfly craft
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Amazing quality”
“Great value”
“They are perfect for decor”
“Better than expected”
“Easy To Use”
“Theyre easy to attach with the magnets”
“good adhesive”
“Very Durable Live The Designs”
“a lot of creative fun”
What buyers complain about
“Smaller than expected”
“No adhesive”
“Lost color very quick”
“Arrives broken and pretty damaged - very disappointed by the quality”
“just couldnt get them not to break”
“dont hold well”
“Poor Magnet Strength”
“a little too expensive”
“Watch what you purchase from vendors. They dont fold like the picture”
“The bodies are a little plastic”
Top return reasons
Common questions
- Is butterfly craft profitable to sell on Amazon United States?
- The niche generates $72K/yr across 44 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the butterfly craft niche?
- 39 brands and 56 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in butterfly craft?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 2.3%.
- When does demand for butterfly craft peak?
- Demand peaks in Mar–Apr; the busiest month runs 3.8× the quietest.
- What does it cost to enter the butterfly craft niche?
- Listings span $4.00–$27.70; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 1,444 reviews — the moat a new listing must climb.