Bullet Journal Kit
MaybeThe top 5 brands take only 37% of clicks. But shoppers spend an estimated $44K a year here, so Bullet Journal Kit is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 4650
- Market size
- $44K/yr180K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 33%top-5 click share · 40 brands · 53 sellers
Flapen Score
Bullet Journal Kit against its category
The dotted line is the Toys & Games average. Past it, Bullet Journal Kit is stronger. Inside it, weaker.
Market
The Bullet Journal Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Bullet Journal Kit 180K times last year and spent an estimated $44K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $44Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- diy journal kit25K searches a year
02 · Price
A sale here is worth $19.32.
Listings sell for $19.32 on average, from $6.82 to $37.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.32 that is $0 to $2K a year per listing.
- Average price
- $19.32inside the $15 to $100 sweet spot
- Price range
- $6.82–$37.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #278 within Craft Kits. It carries 878 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #278in Craft Kits
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 878per listing
- Listings tracked
- 48
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Bullet Journal Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nollh DIY Journal Kit for Girls - 200+PCS Teen Tween Girl Gifts Trendy Stuff Stocking Stuffers Scrapbook Supplies Stationery Set Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl
- Price
- $21.72
- Rating
- 4.8/5
- Reviews
- 3,910
- Age
- 3y ago

R RUCKERCO Girls DIY Diary 54 Pcs Diary Set Toys for Ages 6 7 8 9 10 11 12 13 DIY Stationery Set Thin Stickers and Little Girls Daily Supplies Gifts for Teen Good Idea Choice
- Price
- $13.14
- Rating
- 4.8/5
- Reviews
- 633
- Age
- 2y ago

Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 1y ago

Pretty Me DIY Journal Kit for Girls - Gift for 8-14 Year Old Girl - Cool Birthday Gifts Ideas for Teens - Fun Cute Art & Crafts Kits for Tween Teenage Kids- Scrapbook & Diary Supplies Toy Set
- Price
- $21.44
- Rating
- 4.7/5
- Reviews
- 2,670
- Age
- 3y ago

Nicpro 50PCS Cute Spiral Notebook Stationary Set For Women
- Price
- $25.86
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.
- Price
- $19.74
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 9mo ago

DGFHOB DIY Journal Kit for Girls Teen Tween Girl Gifts Trendy Stuff Scrapbook Supplies Stationery Set Stocking Stuffers Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl
- Price
- $19.89
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 5mo ago

FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts
- Price
- $30.47
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago

A5 Leather Journal for Women Men Hardcover Notebook Set with Pen Pink
- Price
- $23.99
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 1y ago

Janlaugh DIY Journal Diary with Lock Pack Scrapbook Kit Stationery Diary Supplies Art Crafts Kit for Birthday Holidays Ideal Gifts for Teen Girls(Pink Classic)
- Price
- $26.55
- Rating
- 4.8/5
- Reviews
- 221
- Age
- 1y ago
Newest
by launch date
DGFHOB DIY Journal Kit for Girls Teen Tween Girl Gifts Trendy Stuff Scrapbook Supplies Stationery Set Stocking Stuffers Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl
- Price
- $19.89
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 5mo ago

FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts
- Price
- $30.47
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 9mo ago

Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.
- Price
- $19.74
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 9mo ago

QIYVLOS 2 Pack DIY Journal Kit for Girls Journaling Diary Toys for Ages 8-13 Arts and Crafts Birthday Stationery Set Gifts for Teen Girls Ages 8 9 10 11 12 13 14 Year Old
- Price
- $17.28
- Rating
- 4.8/5
- Reviews
- 266
- Age
- 1y ago

STMT D.I.Y.Journal Set Stationary Kit with Notebook for Writing and Drawing DIY for Girls Ages 8+ Sketch & Journal
- Price
- $11.80
- Rating
- 4.7/5
- Reviews
- 7,866
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
40 falling
Sellers
53
Est. top-5 brand share
37%
Top 20: 81%
Est. top-5 click share
33%
Top 20: 75%
Open market
58%
- Nollh10%
- Nsrzua7%
- R RUCKERCO7%
- Nicpro7%
- Pretty Me5%
- QIYVLOS5%
Demand
Bullet Journal Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Bullet Journal Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diy journal kit25K/yr
- journal kit for girls34K/yr
- journal set for women24K/yr
- journal making kit12K/yr
- journal gift set12K/yr
- journal sets10K/yr
- diy journal11K/yr
- planner kit13K/yr
- journaling set for women8K/yr
- journaling kit for girls10K/yr
Reviews and returns
What reviews say buyers love and hate about Bullet Journal Kit
We read the reviews and the return reasons for every product selling here.
“the size isnt what I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bullet Journal Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








