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Bulk Dice

Bulk Dice shows a sweet-spot price point ($21.01 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 34Growth 20Conversion 68Competition 52Returns 86Price range 85Avg price 90Brand share 62Review moat 40Quality gap 15
This niche Category average · 3,143 niches

Is Bulk Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bulk Dice is a $163K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Bulk Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.6% over the last 90 days and 6.2% of searches end in a purchase.

$163K

revenue / yr

Units sold / yr13K
Search volume / yr-9.6%126K
Conversion rate6.2%
Avg price$21.01

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers14 · 39
Top-5 product click share54%
Open market32%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement96%
New entrants (1y)4· 2 succeeded
Avg rating4.8★
Avg reviews2,453

Top Bulk Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$16K$33K$49K$65K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

39

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

26%

  • Rerdeim31%
  • SLSESIN12%
  • Seifar9%
  • CiaraQ8%
  • jrceliy8%
  • QMay6%

Bulk Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR6.2%Products23Brands14Top 5 Brands68%OOS Rate0.0%Rating4.8★Reviews2,453Avg BSR#57
7K5KHoliday '24Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Top Bulk Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bulk dice60K/yr
  • dice bulk39K/yr
  • bag of dice15K/yr
  • 100 dice7K/yr
  • dice in bulk6K/yr

What reviews say buyers love and hate about Bulk Dice

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color27%

Good color variety

Value For Money16%

Great deal

Quality-Overall15%

the bag was great quality

Advertised Vs Actual Product7%

As advertised

Fun/Entertainment Experience6%

Fun for the family

What buyers complain about

68% of reviews
Size-Overall53%

Wrong size

Quality-Overall6%

bad quality control

Color3%

Some of the sets are very light colored

Weight Light2%

dice were way too light in weight

Functionality-Overall1%

They roll. They stop

Bulk Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

92%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Color
5%
3Advertised Vs Actual Product
4%
4Value For Money
4%
5Quality-Overall
2%

Common Bulk Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bulk Dice 50/100 on Amazon United States — Worth a look. The niche generates $163K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -9.6% over the last 90 days.
Search demand for Bulk Dice on Amazon United States peaks in Jan–Dec, where the busiest month runs 1.6× the quietest.