bulk dice
Worth a lookShows a sweet-spot price point ($21.01 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Great$21.01avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.05–$77.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,453.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$163K$163K/yr · 126K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bulk dice is a $163K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
bulk dice market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $210K–$263K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
39
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
26%
- Rerdeim31%
- SLSESIN12%
- Seifar9%
- CiaraQ8%
- jrceliy8%
- QMay6%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -9.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top bulk dice search terms
- bulk dice60K/yr
- dice bulk39K/yr
- bag of dice15K/yr
- 100 dice7K/yr
- dice in bulk6K/yr
Top bulk dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rerdeim 110 Pieces Dice Set Colored Game Bulk Dices Colorful Dices 6 Sided Dice for Classroom Teaching Board Game Playing Rolling Small Six Sided 11 Color Red Yellow Blue Green and More
Rerdeim$8.174.7★1,595 rev
120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching
Seifar$9.734.6★300 rev
100 Pieces Dice Set 16MM Standard White Opaque Six Sided Dice with Pouch
SLSESIN$7.874.8★325 rev
50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
jrceliy$7.014.6★3,537 rev
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games
CiaraQ$25.574.9★2,647 rev
Newest
by launch date
Riaaorr 100 Pack 16mm Colored Dot Game Dice Set with 10-Grid Storage Box
Riaaorr$6.059 rev
Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color
Rerdeim$6.69227 rev
Yilloog 70 Pcs Dice Sets Bulk Polyhedral Dice Bulk with Drawstring Bag Multi Role Playing Table Game D4 D6 D8 D10 D12 D20 (Basic Style)
Yilloog$15.8711 rev
QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag
QMay$30.8910,216 rev
Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math
Rerdeim$7.23233 rev
Trending
90-day click momentumRiaaorr 100 Pack 16mm Colored Dot Game Dice Set with 10-Grid Storage Box
Riaaorr$6.054.8★
QMay 35 Sets Polyhedral Dice - 245 Pcs (35 X 7) DND Dice + 1 Large Dice Bag
QMay$36.244.8★
Yilloog 70 Pcs Dice Sets Bulk Polyhedral Dice Bulk with Drawstring Bag Multi Role Playing Table Game D4 D6 D8 D10 D12 D20 (Basic Style)
Yilloog$15.875.0★
120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching
Seifar$9.734.6★
Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color
Rerdeim$6.694.8★
What buyers say about bulk dice
What buyers praise and complain about, mined from review topics.What buyers love
“Good color variety”
“Great deal”
“the bag was great quality”
“As advertised”
“Fun for the family”
“consistent size”
“versatile classroom tool”
“Super fun game”
“They're easy to use”
“They wont crack”
What buyers complain about
“Wrong size”
“bad quality control”
“Some of the sets are very light colored”
“dice were way too light in weight”
“They roll. They stop”
“Although I don't think they are weighted properly”
“Unfortunately, the case they come in is flimsy”
“there are literally 10 that aren't of the exact style”
“However some of the dice have physical defects. destroyed”
“Shrinkification doesn't work on dice”
Top return reasons
Common questions
- Is bulk dice profitable to sell on Amazon United States?
- The niche generates $163K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bulk dice niche?
- 14 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in bulk dice?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.5%.
- When does demand for bulk dice peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bulk dice niche?
- Listings span $6.05–$77.59; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.