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49

bulk crayons 4 pack

Skip it

A small market ($70K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 18Conversion 96Competition 47Returns 94Price range 86Avg price 95Brand share 41Review moat 48Quality gap 18

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$27.23

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$8.78–$66.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,652.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$70K

$70K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, bulk crayons 4 pack is a $70K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bulk crayons 4 pack market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$54K–$68K
units × avg price
Conversion rate
14.0%
Avg BSR
#73
Page quality
0%
Prime
96%
Sponsored
89%
Out of stock
4.2%
Avg brand age
50 months
Avg seller age
133 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

75

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

15%

  • CrayonKing41%
  • Madisi24%
  • Bedwina5%
  • Crayola5%
  • Lucky Art Crayonology5%
  • FUMILE5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 32 weeks — -14.7% search growth over the last 90 days.
400300Spike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top bulk crayons 4 pack search terms

  • bulk crayons 4 pack9K/yr
  • individually wrapped crayons4K/yr
  • restaurant crayons5K/yr
All search terms

Top bulk crayons 4 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$8K16%$11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bulk crayons 4 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great deal”

Color19%

“Colors are vibrant”

Quality-Overall16%

“Great for Marketing”

Advertised Vs Actual Product9%

“Just as shown”

Size-Overall8%

“Great size”

Ease Of Use6%

“So Convenient and Great for Kids”

Fun/Entertainment Experience5%

“fun for kids”

Durability2%

“dont break easily”

Pen/Pencil Quality2%

“High quality crayon packs at a good price”

Design-Overall1%

“Excellent for crafting”

What buyers complain about

Size-Overall26%

“Small Crayons”

Color10%

“don't color well”

Advertised Vs Actual Product9%

“False advertisement”

Quality-Overall6%

“Not best quality”

Durability6%

“Broke super easy”

Strength6%

“they break easy”

Weight Heavy3%

“crayons are heavier than you think”

Hard Feel3%

“They are not smooth”

Thickness3%

“The box they were placed in was not thick enough to hold that volume in shipping”

Ease Of Use2%

“These were a bit difficult for some of my younger kiddos to grip”

Top return reasons

Size-Overall29%
Value For Money28%
Advertised Vs Actual Product11%
Color8%
Quality-Overall7%
Defective Material/Parts4%
Display Colors4%
Functionality-Overall1%
Durability1%
Product Condition1%

Common questions

Is bulk crayons 4 pack profitable to sell on Amazon United States?
The niche generates $70K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (49/100).
How competitive is the bulk crayons 4 pack niche?
13 brands and 75 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in bulk crayons 4 pack?
Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.0%.
What does it cost to enter the bulk crayons 4 pack niche?
Listings span $8.78–$66.51; the average listing price is $27.23 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.