Build a Buddy
FailThe top 5 brands take 100% of clicks, so Build a Buddy is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $36K/yr22K searches / yr
- 90-day growth
- +20.5%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 36 sellers
Flapen Score
Build a Buddy against its category
The dotted line is the Toys & Games average. Past it, Build a Buddy is stronger. Inside it, weaker.
Market
The Build a Buddy market on Amazon at a glance
Shoppers on Amazon United States searched for Build a Buddy 22K times last year and spent an estimated $36K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +20.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $36Ka year
- Top search term
- build a buddy9K searches a year
02 · Price
A sale here is worth $23.17.
Listings sell for $23.17 on average, from $14.65 to $31.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $23.17 that is $2K to $6K a year per listing.
- Average price
- $23.17inside the $15 to $100 sweet spot
- Price range
- $14.65–$31.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #306 within Play Tools. It carries 3,489 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #306in Play Tools
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 3,489per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Build a Buddy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BUILD-A-BUDDY John Deere Tractor Toy and Toy Drill - Toddler STEM Take Apart Toys with 16 Individual Pieces and Kids Tools - Kids Building Toys Ages 3 Years and Up
- Price
- $22.47
- Rating
- 4.8/5
- Reviews
- 12,225
- Age
- 9y ago

John Deere Build-A-Buddy Activity Board Toy - LP87316
- Price
- $27.78
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 11mo ago

Build-A-Buddy John Deere Dump Truck Toy - Buildable Dump Truck Take Apart Toys with Toy Drill - AA Batteries Included - STEM Building Toys - Yellow - Construction Toys for Kids Ages 18 Months and Up
- Price
- $26.78
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago

BUILD-A-BUDDY Take Apart Toys - John Deere Skid Steer - Includes Kids Ratchet Tool - 2-in-1 Toddler Building Toys with Free Rolling Wheels - 13 Pieces - Ages 18 Months and Up
- Price
- $17.18
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 1y ago

BUILD-A-BUDDY Bluey Car - Buildable Motorized Vehicle for Take Apart Play - Includes Figure and Toy Drill - Officially Licensed Bluey Toys - Kids Gifts and Summer Outdoor Toys- Ages 3 Years and Up
- Price
- $31.43
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Learning Resources 1-2-3 Build It Robot Factory - Building Robots for Kids Robot STEM Toys Kids Engineering Toys Toddler STEM Activity Robots Building Kit
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 1,019
- Age
- 6y ago

BUILD-A-BUDDY Bluey Car - Buildable Motorized Vehicle for Take Apart Play - Includes Figure and Toy Drill - Officially Licensed Bluey Toys - Kids Gifts and Summer Outdoor Toys- Ages 3 Years and Up
- Price
- $31.43
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 8mo ago

Build-A-Buddy Monster Truck Toy - 2-in-1 Building Toys for Take Apart Play - Kids Building Sets - Construction Toys Ages 18 Months and Up
- Price
- $14.65
- Rating
- 4.8/5
- Reviews
- 12,225
- Age
- 1y ago

4-in-1 Take Apart Car Toys for Boys DIY Engineering Construction Trucks
- Price
- $25.35
- Rating
- 4.4/5
- Reviews
- 1,399
- Age
- 5y ago

Build-A-Buddy John Deere Dump Truck Toy - Buildable Dump Truck Take Apart Toys with Toy Drill - AA Batteries Included - STEM Building Toys - Yellow - Construction Toys for Kids Ages 18 Months and Up
- Price
- $26.78
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago
Newest
by launch date
BUILD-A-BUDDY Bluey Car - Buildable Motorized Vehicle for Take Apart Play - Includes Figure and Toy Drill - Officially Licensed Bluey Toys - Kids Gifts and Summer Outdoor Toys- Ages 3 Years and Up
- Price
- $31.43
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 8mo ago

John Deere Build-A-Buddy Activity Board Toy - LP87316
- Price
- $27.78
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 11mo ago

BUILD-A-BUDDY Take Apart Toys - John Deere Skid Steer - Includes Kids Ratchet Tool - 2-in-1 Toddler Building Toys with Free Rolling Wheels - 13 Pieces - Ages 18 Months and Up
- Price
- $17.18
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 1y ago

Build-A-Buddy Monster Truck Toy - 2-in-1 Building Toys for Take Apart Play - Kids Building Sets - Construction Toys Ages 18 Months and Up
- Price
- $14.65
- Rating
- 4.8/5
- Reviews
- 12,225
- Age
- 1y ago

Build-A-Buddy John Deere Dump Truck Toy - Buildable Dump Truck Take Apart Toys with Toy Drill - AA Batteries Included - STEM Building Toys - Yellow - Construction Toys for Kids Ages 18 Months and Up
- Price
- $26.78
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
36
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- BUILD-A-BUDDY76%
- John Deere9%
- TOMY9%
- Toyk5%
- Learning Resources2%
Demand
Build a Buddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.5× · 8 of 12 months tracked
Search terms
Top Build a Buddy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- build a buddy9K/yr
- john deere build a buddy3K/yr
- john deere build a buddy tractor5K/yr
- build a buddy john deere tractor toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Build a Buddy
We read the reviews and the return reasons for every product selling here.
“put the drill will not do anything”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Build a Buddy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








