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Build a Buddy

Fail

The top 5 brands take 100% of clicks, so Build a Buddy is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$36K/yr22K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
87%top-5 click share · 5 brands · 36 sellers

Flapen Score

Build a Buddy against its category

The dotted line is the Toys & Games average. Past it, Build a Buddy is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Build a Buddy market on Amazon at a glance

Shoppers on Amazon United States searched for Build a Buddy 22K times last year and spent an estimated $36K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
7.2%
Market size, estimated
$36Ka year
Top search term
build a buddy9K searches a year

02 · Price

A sale here is worth $23.17.

Listings sell for $23.17 on average, from $14.65 to $31.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $23.17 that is $2K to $6K a year per listing.

Average price
$23.17inside the $15 to $100 sweet spot
Price range
$14.65–$31.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #306 within Play Tools. It carries 3,489 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#306in Play Tools
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,489per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Build a Buddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 52%

Demand

Build a Buddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 8.5× · 8 of 12 months tracked

Search terms

Top Build a Buddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • build a buddy9K/yr
  • john deere build a buddy3K/yr
  • john deere build a buddy tractor5K/yr
  • build a buddy john deere tractor toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Build a Buddy

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“put the drill will not do anything”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Build a Buddy questions

Answered from the same tracked data.