Brown Playdough

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

5.1%

Market size, estimated

$164Ka year

Peak month

March4.6× the quietest month

Top search term

brown playdough33K searches a year

Listings sell for $20.66 on average, from $6.23 to $44.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.66 that is $5K to $10K a year per listing.

Average price

$20.66inside the $15 to $100 sweet spot

Price range

$6.23–$44.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.2%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Clay & Dough. It carries 2,639 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#127in Clay & Dough

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,639per listing

Listings tracked

36

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months