Brooklyn 99
FailShoppers spend an estimated $18K a year here, so Brooklyn 99 is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $18K/yr54K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 55 sellers
Flapen Score
Brooklyn 99 against its category
The dotted line is the Toys & Games average. Past it, Brooklyn 99 is stronger. Inside it, weaker.
Market
The Brooklyn 99 market on Amazon at a glance
Shoppers on Amazon United States searched for Brooklyn 99 54K times last year and spent an estimated $18K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $18Ka year
- Peak month
- December9.6× the quietest month
- Top search term
- brooklyn 99 merch23K searches a year
02 · Price
A sale here is worth $15.60.
Listings sell for $15.60 on average, from $4.06 to $33.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.60 that is $0 to $2K a year per listing.
- Average price
- $15.60inside the $15 to $100 sweet spot
- Price range
- $4.06–$33.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #85,732 within Statues, Bobbleheads & Busts. It carries 83 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 83%
- Out of stock, average day
- 5.3%
- Average rank
- #85,732in Statues, Bobbleheads & Busts
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 83per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Brooklyn 99 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! TV: Brooklyn Nine-Nine - Terry w/Yogurt
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 1y ago

Funko POP TV: Brooklyn Nine Nine - Stressed Amy Santiago - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $12.58
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 1y ago

Funko POP! TV: Brooklyn Nine-Nine - Charles
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

JXGZSO 2 Pairs Cool Cool No Doubt No Doubt Socks Fans Gift (Cool No Doubt)
- Price
- $14.36
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5y ago

Little People Collector Brooklyn Nine-Nine TV Series Special Edition Set for Adults & Fans 4 Figures in Display Package
- Price
- $23.55
- Rating
- 4.9/5
- Reviews
- 220
- Age
- 3y ago
Trending
estimated 90-day click momentum
Pop Threads Brooklyn 99 Inspired Infant Bodysuit for Cool Babies Grey 6M
- Price
- $14.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

BWWKTOP Brooklyn Comedy TV Show Tote Bag Jack Fans Gifts I Want It That Way Inspired Shoulder Bag Brooklyn Merchandise (12345 TG)
- Price
- $17.07
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago

JXGZSO 2 Pairs Cool Cool No Doubt No Doubt Socks Fans Gift (Cool No Doubt)
- Price
- $14.36
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5y ago

LEVLO Brooklyn 99 Canvas Tote Bag - Tv Gina Fans Gift Jake Reusable Grocery Bag - Merchandise
- Price
- $15.88
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2y ago

VAMSII Brooklyn Inspired Gift Please Do Not Disturb Im Watching B-99 Gift For TV Show Fans
- Price
- $13.63
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
VAMSII Brooklyn Inspired Gift Please Do Not Disturb Im Watching B-99 Gift For TV Show Fans
- Price
- $13.63
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Funko POP! TV: Brooklyn Nine-Nine - Terry w/Yogurt
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 1y ago

Funko POP TV: Brooklyn Nine Nine - Stressed Amy Santiago - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $12.58
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 1y ago

Funko POP! TV: Brooklyn Nine-Nine - Charles
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

Funko POP! & Buddy: Brooklyn Nine-Nine - Captain Holt w/Dog
- Price
- $17.96
- Rating
- 4.8/5
- Reviews
- 394
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
55
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 92%
Open market
24%
- Funko42%
- JXGZSO10%
- NBC8%
- Little People COLLECTOR6%
- ZCXDF6%
- TOPBIRD5%
Demand
Brooklyn 99 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
Search terms
Top Brooklyn 99 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brooklyn 99 merch23K/yr
- brooklyn 99 funko pop13K/yr
- brooklyn nine nine merch4K/yr
- funko pop brooklyn 997K/yr
- brooklyn 99 gifts3K/yr
- brooklyn 99 merchandise3K/yr
- brooklyn nine-nine merch963/yr
Reviews and returns
What reviews say buyers love and hate about Brooklyn 99
We read the reviews and the return reasons for every product selling here.
“he died and ive missed him since the day he died”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brooklyn 99 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








