brooklyn 99
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible82.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.06–$33.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, brooklyn 99 is a $18K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
brooklyn 99 market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $23K–$31K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #85,732
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 57%
- Out of stock
- 5.3%
- Avg brand age
- 47 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
55
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
24%
- Funko42%
- JXGZSO10%
- NBC8%
- Little People COLLECTOR6%
- ZCXDF6%
- TOPBIRD5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
Top brooklyn 99 search terms
- brooklyn 99 merch23K/yr
- brooklyn 99 funko pop13K/yr
- brooklyn nine nine merch4K/yr
- funko pop brooklyn 997K/yr
- brooklyn 99 gifts3K/yr
- brooklyn 99 merchandise3K/yr
- brooklyn nine-nine merch963/yr
Top brooklyn 99 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! TV: Brooklyn Nine-Nine - Terry w/Yogurt
Funko$9.544.8★244 rev
Funko POP TV: Brooklyn Nine Nine - Stressed Amy Santiago - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$12.584.8★174 rev
Funko POP! TV: Brooklyn Nine-Nine - Charles
Funko$8.984.7★230 rev
JXGZSO 2 Pairs Cool Cool No Doubt No Doubt Socks Fans Gift (Cool No Doubt)
JXGZSO$14.364.6★16 rev
Little People Collector Brooklyn Nine-Nine TV Series Special Edition Set for Adults & Fans 4 Figures in Display Package
Little People COLLECTOR$23.554.9★220 rev
Newest
by launch date
VAMSII Brooklyn Inspired Gift Please Do Not Disturb Im Watching B-99 Gift For TV Show Fans
VAMSII$13.631 rev
Funko POP! TV: Brooklyn Nine-Nine - Terry w/Yogurt
Funko$9.54244 rev
Funko POP TV: Brooklyn Nine Nine - Stressed Amy Santiago - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$12.58174 rev
Funko POP! TV: Brooklyn Nine-Nine - Charles
Funko$8.98230 rev
Funko POP! & Buddy: Brooklyn Nine-Nine - Captain Holt w/Dog
Funko$17.96394 rev
Trending
90-day click momentum
Pop Threads Brooklyn 99 Inspired Infant Bodysuit for Cool Babies Grey 6M
Pop Threads$14.990.0★
BWWKTOP Brooklyn Comedy TV Show Tote Bag Jack Fans Gifts I Want It That Way Inspired Shoulder Bag Brooklyn Merchandise (12345 TG)
BWWKTOP$17.075.0★
JXGZSO 2 Pairs Cool Cool No Doubt No Doubt Socks Fans Gift (Cool No Doubt)
JXGZSO$14.364.6★
LEVLO Brooklyn 99 Canvas Tote Bag - Tv Gina Fans Gift Jake Reusable Grocery Bag - Merchandise
LEVLO$15.884.4★
VAMSII Brooklyn Inspired Gift Please Do Not Disturb Im Watching B-99 Gift For TV Show Fans
VAMSII$13.635.0★
What buyers say about brooklyn 99
What buyers praise and complain about, mined from review topics.What buyers love
“My grandson loved his gift for Christmas”
“Fit is great”
“Everything I expected”
“has held up to multiple washings”
“The item it self is perfect”
“the fabric is soft”
What buyers complain about
“he died and ive missed him since the day he died”
“the design is already damaged”
“Poor quality”
Top return reasons
Common questions
- Is brooklyn 99 profitable to sell on Amazon United States?
- The niche generates $18K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the brooklyn 99 niche?
- 21 brands and 55 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in brooklyn 99?
- Top complaints mined from reviews: Durability, Unsustainable Design, Quality-Overall. The return rate is 2.1%.
- When does demand for brooklyn 99 peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.6× the quietest.
- What does it cost to enter the brooklyn 99 niche?
- Listings span $4.06–$33.72; the average listing price is $15.60 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.