Bratz Babyz

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

546K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

0.8%

Market size, estimated

$81Ka year

Peak month

December3.2× the quietest month

Top search term

bratz keychain134K searches a year

Listings sell for $19.45 on average, from $5.40 to $34.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.45 that is $2K to $5K a year per listing.

Average price

$19.45inside the $15 to $100 sweet spot

Price range

$5.40–$34.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,241 within Dolls. It carries 925 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

75%

Out of stock, average day

14.6%

Average rank

#1,241in Dolls

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

925per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months