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Boys Craft

Fail

Shoppers spend an estimated $40K a year here, so Boys Craft is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$40K/yr39K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
51%top-5 click share · 22 brands · 71 sellers

Flapen Score

Boys Craft against its category

The dotted line is the Toys & Games average. Past it, Boys Craft is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Craft market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Craft 39K times last year and spent an estimated $40K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
5.4%
Market size, estimated
$40Ka year
Peak month
December7.4× the quietest month
Top search term
crafts for 8 year old boys14K searches a year

02 · Price

A sale here is worth $18.95.

Listings sell for $18.95 on average, from $6.88 to $34.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.95 that is $0 to $2K a year per listing.

Average price
$18.95inside the $15 to $100 sweet spot
Price range
$6.88–$34.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #41 within Craft Kits. It carries 3,781 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#41in Craft Kits
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,781per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Boys Craft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

71

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

51%

Top 20: 87%

Open market

37%

  • Brand 114%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Boys Craft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Boys Craft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crafts for 8 year old boys14K/yr
  • boys craft14K/yr
  • crafts for 10 year old boys7K/yr
  • kids crafts 8-12 boys3K/yr
  • crafts for boys ages 10-121K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Craft

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Assembly/Installation”
1.6%of orders come back
“we are unable to assemble”
A buyer, on “Assembly/Installation”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Craft questions

Answered from the same tracked data.