Boys Coloring Book

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

9.4%

Market size, estimated

$369Ka year

Peak month

December7.0× the quietest month

Top search term

minecraft coloring book107K searches a year

Listings sell for $10.08 on average, from $4.19 to $27.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $10.08 that is $30K to $40K a year per listing.

Average price

$10.08under the $15 to $100 sweet spot

Price range

$4.19–$27.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$30K–$40K

Returns

0.8%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Craft Kits. It carries 694 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#188in Craft Kits

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

694per listing

Listings tracked

12

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months