Skip to content

Boys Coloring Book

soft demand (-19.0% this quarter) — Boys Coloring Book doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 54Growth 16Conversion 85Competition 18Returns 96Price range 55Avg price 34Brand share 17Review moat 70Quality gap 23
This niche Category average · 3,143 niches

Is Boys Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Boys Coloring Book is a $369K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Boys Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 9.4% of searches end in a purchase.

$369K

revenue / yr

Units sold / yr40K
Search volume / yr-19.0%388K
Conversion rate9.4%
Avg price$10.08

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 46
Top-5 product click share78%
Open market7%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement33%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews694

Top Boys Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

$0$37K$74K$111K$148K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Bendon63%
  • Minecraft9%
  • Newluck9%
  • ZICOTO7%
  • Crayola6%
  • Marvel5%
  • Open — no brand owns it (1 brand, 2%)

Boys Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume388KCVR9.4%Products12Brands7Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews694Avg BSR#188
25K15KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Top Boys Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • minecraft coloring book107K/yr
  • coloring books for boys52K/yr
  • boys coloring book44K/yr
  • coloring book for boys30K/yr
  • boy coloring books22K/yr
  • minecraft coloring book for boys 6-819K/yr
  • boys coloring books15K/yr
  • coloring book boys14K/yr
  • coloring books for boys ages 4-814K/yr
  • boys coloring books ages 4-614K/yr

What reviews say buyers love and hate about Boys Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Color25%

I enjoyed coloring together

Fun/Entertainment Experience19%

So fun

Gifting Purpose15%

Great Xmas gift

Quality-Overall13%

Quality of the book is nice and not flimsy

Value For Money8%

Not too expensive

What buyers complain about

76% of reviews
Size-Overall17%

However, the description is misleading stating that the size is jumbo

Thickness12%

It is thin and greyish white

Quality-Overall9%

Very cheap quality

Advertised Vs Actual Product9%

Looks are deceiving

Value For Money9%

Not worth the price

Boys Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
22%
2Size-Overall
20%
3Advertised Vs Actual Product
19%
4Color
9%
5Quality-Overall
9%

Common Boys Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Boys Coloring Book 43/100 on Amazon United States — Skip it. The niche generates $369K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -19.0% over the last 90 days.
Search demand for Boys Coloring Book on Amazon United States peaks in Nov–Dec, where the busiest month runs 7.0× the quietest.