Is boys coloring book profitable to sell on Amazon United States?

The niche generates $369K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (43/100).

How competitive is the boys coloring book niche?

7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in boys coloring book?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.8%.

When does demand for boys coloring book peak?

Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.

What does it cost to enter the boys coloring book niche?

Listings span $4.19–$27.96; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.

boys coloring book

Skip it

Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good694.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.19–$27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$369K

$369K/yr · 388K searches

Avg price

Okay$10.08

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, boys coloring book is a $369K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

boys coloring book market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $302K–$403K; units × avg price
Conversion rate: 9.4%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Bendon63%
Minecraft9%
Newluck9%
ZICOTO7%
Crayola6%
Marvel5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -19.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Open Trend

Top boys coloring book search terms

minecraft coloring book107K/yr -21.5%7.3% conv.
coloring books for boys52K/yr -17.2%2.4% conv.
boys coloring book44K/yr -20.3%2.0% conv.
coloring book for boys30K/yr -17.6%1.5% conv.
boy coloring books22K/yr -14.4%1.9% conv.
minecraft coloring book for boys 6-819K/yr -29.3%10.7% conv.
boys coloring books15K/yr -8.5%2.6% conv.
coloring book boys14K/yr -13.0%2.2% conv.
coloring books for boys ages 4-814K/yr -16.2%4.4% conv.
boys coloring books ages 4-614K/yr -34.1%3.2% conv.

All search terms

Top boys coloring book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bendon Coloring Book

Bendon$5.144.7★746 rev

Bendon Minecraft Coloring Book | Activity Book | Minecraft Pixel Art | Video Game Coloring Books | Officially Licensed (Coloring Book)

Bendon$5.864.6★230 rev

Hot Wheels Super Speed Coloring Book - Big Fun Book to Color Hot Wheels Coloring Book Boys Arts and Crafts Activity Coloring for Kids Birthday Party Favors 80 Coloring Pages

Newluck$4.194.7★426 rev

ZICOTO Fun Coloring Books for Kids Set of 3 - Exciting Dinosaur Space & Trucks Coloring Book for Boys Ages 4-8 - Easy to Color Gift for Travel with Cute Themes for Your Creative Little Toddler 1-3

ZICOTO$9.544.8★650 rev

Minecraft Coloring Book Set for Boys - Activity Bundle + Stickers Crayons

Minecraft$8.104.7★109 rev

Newest

by launch date

Bendon Minecraft Coloring Activity Book and Sticker Set for Kids

Bendon$9.90280 rev

3mo ago

12 Bulk Superhero Coloring Books for Boys Ages 4-8 Bundle

Bendon$19.874 rev

7mo ago

Minecraft Coloring Book for Adults and Kids Black & White Sheets Velvet Coloring Pages Stickers Washable Markers

Innovative Designs$11.6227 rev

8mo ago

Bendon Minecraft Coloring Book | Activity Book | Minecraft Pixel Art | Video Game Coloring Books | Officially Licensed (Coloring Book)

Bendon$5.86230 rev

9mo ago

ZICOTO Fun Coloring Books for Kids Set of 3 - Exciting Dinosaur Space & Trucks Coloring Book for Boys Ages 4-8 - Easy to Color Gift for Travel with Cute Themes for Your Creative Little Toddler 1-3

ZICOTO$9.54650 rev

1y ago

What buyers say about boys coloring book

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“I enjoyed coloring together”

Fun/Entertainment Experience19%

“So fun”

Gifting Purpose15%

“Great Xmas gift”

Quality-Overall13%

“Quality of the book is nice and not flimsy”

Value For Money8%

“Not too expensive”

Size-Overall8%

“great size”

Advertised Vs Actual Product2%

“Exactly as described”

Drawing Experience2%

“Great for kids who like to draw”

Portability1%

“Perfect for something to do on the road”

Durability1%

“Seems to be holding up well”

What buyers complain about

Size-Overall17%

“However, the description is misleading stating that the size is jumbo”

Thickness12%

“It is thin and greyish white”

Quality-Overall9%

“Very cheap quality”

Advertised Vs Actual Product9%

“Looks are deceiving”

Value For Money9%

“Not worth the price”

Fun/Entertainment Experience6%

“the kids got bored with this pretty fast”

Color6%

“It was more coloring”

Functionality-Overall6%

“Pen does not work”

Thin3%

“Very thin and cheap quality”

Top return reasons

Value For Money22%

Size-Overall20%

Advertised Vs Actual Product19%

Color9%

Quality-Overall9%

Product Condition4%

Display Colors4%

Gifting Purpose2%

Print Quality2%

Moist/Dry2%

Common questions

Is boys coloring book profitable to sell on Amazon United States?: The niche generates $369K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (43/100).
How competitive is the boys coloring book niche?: 7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in boys coloring book?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.8%.
When does demand for boys coloring book peak?: Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
What does it cost to enter the boys coloring book niche?: Listings span $4.19–$27.96; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.