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Book Nook Garden

Fail

Shoppers spend an estimated $18K a year here, so Book Nook Garden is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$18K/yr49K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
53%top-5 click share · 17 brands · 24 sellers

Flapen Score

Book Nook Garden against its category

The dotted line is the Toys & Games average. Past it, Book Nook Garden is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Nook Garden market on Amazon at a glance

Shoppers on Amazon United States searched for Book Nook Garden 49K times last year and spent an estimated $18K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.0%
Market size, estimated
$18Ka year
Top search term
garden book nook11K searches a year

02 · Price

A sale here is worth $36.63.

Listings sell for $36.63 on average, from $24.84 to $64.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.63 that is $0 to $4K a year per listing.

Average price
$36.63inside the $15 to $100 sweet spot
Price range
$24.84–$64.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #561 within Dollhouses. It carries 550 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#561in Dollhouses
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
550per listing
Listings tracked
24

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
17 months

Products

Top Book Nook Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

24%

  • Brand 146%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Book Nook Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Book Nook Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden book nook11K/yr
  • book nook garden12K/yr
  • book nook greenhouse8K/yr
  • greenhouse book nook9K/yr
  • book nook garden house4K/yr
  • garden house book nook3K/yr

Reviews and returns

What reviews say buyers love and hate about Book Nook Garden

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Assembly/Installation”
1.9%of orders come back
“a bit frustrating to assemble”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Book Nook Garden questions

Answered from the same tracked data.