Bobbleheads
MaybeProducts sell for $44.27 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Bobbleheads is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $264K/yr931K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 43%top-5 click share · 28 brands · 169 sellers
Flapen Score
Bobbleheads against its category
The dotted line is the Toys & Games average. Past it, Bobbleheads is stronger. Inside it, weaker.
Market
The Bobbleheads market on Amazon at a glance
Shoppers on Amazon United States searched for Bobbleheads 931K times last year and spent an estimated $264K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.
- Searches, last 12 months
- 931K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $264Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- bobbleheads188K searches a year
02 · Price
A sale here is worth $44.27.
Listings sell for $44.27 on average, from $7.37 to $163.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $44.27 that is $4K to $11K a year per listing.
- Average price
- $44.27inside the $15 to $100 sweet spot
- Price range
- $7.37–$163.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,458 within Statues, Bobbleheads & Busts. It carries 1,372 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 55%
- Out of stock, average day
- 4.8%
- Average rank
- #1,458in Statues, Bobbleheads & Busts
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,372per listing
- Listings tracked
- 44
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bobbleheads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
169
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
43%
Top 20: 79%
Open market
38%
- Brand 117%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Bobbleheads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Bobbleheads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bobbleheads188K/yr
- bobble head figures89K/yr
- custom bobblehead96K/yr
- bobble head92K/yr
- bobble head for cars72K/yr
- bobblehead66K/yr
- dashboard bobbleheads47K/yr
- bobble heads40K/yr
- car bobble head dashboard35K/yr
- bobbleheads for car dashboard17K/yr
Reviews and returns
What reviews say buyers love and hate about Bobbleheads
We read the reviews and the return reasons for every product selling here.
“Tiny bobble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bobbleheads questions
Answered from the same tracked data.








