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Bobbleheads

Maybe

Products sell for $44.27 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Bobbleheads is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$264K/yr931K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
43%top-5 click share · 28 brands · 169 sellers

Flapen Score

Bobbleheads against its category

The dotted line is the Toys & Games average. Past it, Bobbleheads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobbleheads market on Amazon at a glance

Shoppers on Amazon United States searched for Bobbleheads 931K times last year and spent an estimated $264K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
931K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.6%
Market size, estimated
$264Ka year
Peak month
December2.0× the quietest month
Top search term
bobbleheads188K searches a year

02 · Price

A sale here is worth $44.27.

Listings sell for $44.27 on average, from $7.37 to $163.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $44.27 that is $4K to $11K a year per listing.

Average price
$44.27inside the $15 to $100 sweet spot
Price range
$7.37–$163.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,458 within Statues, Bobbleheads & Busts. It carries 1,372 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
55%
Out of stock, average day
4.8%
Average rank
#1,458in Statues, Bobbleheads & Busts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,372per listing
Listings tracked
44

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bobbleheads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

169

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

43%

Top 20: 79%

Open market

38%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Bobbleheads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bobbleheads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bobbleheads188K/yr
  • bobble head figures89K/yr
  • custom bobblehead96K/yr
  • bobble head92K/yr
  • bobble head for cars72K/yr
  • bobblehead66K/yr
  • dashboard bobbleheads47K/yr
  • bobble heads40K/yr
  • car bobble head dashboard35K/yr
  • bobbleheads for car dashboard17K/yr

Reviews and returns

What reviews say buyers love and hate about Bobbleheads

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Tiny bobble”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bobbleheads questions

Answered from the same tracked data.