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Board Game Bag

Fail

The top 5 brands take 94% of clicks, so Board Game Bag is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$129K/yr67K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 8 sellers

Flapen Score

Board Game Bag against its category

The dotted line is the Toys & Games average. Past it, Board Game Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Board Game Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Board Game Bag 67K times last year and spent an estimated $129K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
3.3%
Market size, estimated
$129Ka year
Peak month
December2.8× the quietest month
Top search term
board game bag39K searches a year

02 · Price

A sale here is worth $59.10.

Listings sell for $59.10 on average, from $11.92 to $128.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $59.10 that is $0 to $6K a year per listing.

Average price
$59.10inside the $15 to $100 sweet spot
Price range
$11.92–$128.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,895 within Collectible Display & Storage. It carries 208 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#1,895in Collectible Display & Storage
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
208per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Board Game Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 138%
  • Brand 222%
  • Brand 317%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Board Game Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Board Game Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • board game bag39K/yr
  • board game backpack13K/yr
  • board game travel bag6K/yr
  • board game carrying bag5K/yr
  • board game carrying case3K/yr

Reviews and returns

What reviews say buyers love and hate about Board Game Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Durability”
3.1%of orders come back
“Not durable”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Board Game Bag questions

Answered from the same tracked data.