Bmo
a small market ($56K/yr) — Bmo doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Bmo profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bmo is a $56K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Bmo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.7% over the last 90 days and 1.3% of searches end in a purchase.
$56K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Bmo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Animation: Adventure Time - Jake - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
- Price
- $15.27
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 8mo ago
Funko POP! Animation: Adventure Time - Marshall Lee
- Price
- $15.70
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 4mo ago
Adventure Time Beanie Hat BMO Adult Cosplay Cuff Winter Knit Cap for Men and Women Teal One Size
- Price
- $17.16
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 3y ago
Adventure Time Jake in Pocket T-Shirt-Large Teal
- Price
- $19.91
- Rating
- 4.8/5
- Reviews
- 602
- Age
- 8y ago
Funko Pop! BMO Cook Cartoon Multicolor Figurine
- Price
- $19.42
- Rating
- 4.8/5
- Reviews
- 1,124
- Age
- 4y ago
Trending
90-day click momentumAdventure Time Jake in Pocket T-Shirt-Large Teal
- Price
- $19.91
- Rating
- 4.8/5
- Reviews
- 602
- Age
- 8y ago
Adventure Time Finn Jake and BMO Mens Black Drawstring Sleep Pants-XL
- Price
- $19.76
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 3y ago
Adventure Time Jake Finn and BMO Mens Black Sleep Pajama Shorts-Medium
- Price
- $21.74
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 3y ago
Youtooz Adventure Time BMO Plush 9-Inch Collectible Toy Figure
- Price
- $38.44
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 11mo ago
Adventure Time Princess Bubblegums Rock T-Shirt Mens Black Short Sleeve Tee-Large
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 131
- Age
- 1y ago
Newest
by launch dateFunko POP! Animation: Adventure Time - Marshall Lee
- Price
- $15.70
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 4mo ago
Funko Pop! Animation: Adventure Time - Prince Gumball - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans
- Price
- $15.75
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago
Funko Pop! Animation: Adventure Time - Jake - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
- Price
- $15.27
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 8mo ago
Wovxixy Cute Adventure Plush BM0 Stuffed Dolls Pillow Gifts for Christmas Birthday (Blue)
- Price
- $26.29
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 9mo ago
Youtooz Adventure Time BMO Plush 9-Inch Collectible Toy Figure
- Price
- $38.44
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
116
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
12%
- Funko55%
- Bioworld12%
- Concept One9%
- Adventure Time7%
- UMiCHOi4%
- Wovxixy3%
- Open — no brand owns it (10 brands, 12%)
Bmo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.6×
Top Bmo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bmo73K/yr
- adventure time funko pop53K/yr
- adventure time bmo13K/yr
- adventure time funko12K/yr
- funko pop adventure time12K/yr
- bmo adventure time10K/yr
- bemo5K/yr
What reviews say buyers love and hate about Bmo
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good quality”
“Cute present”
“It looks better than pictured”
“Super cute collectible”
“nice fit”
What buyers complain about
86% of reviews“Smaller then expected”
“just not worth the money”
“Broken, I cant get it replaced because theres no returns”
“Only issue is fabric is kinda stiff”
“No Instructions”
Bmo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bmo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
