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Bmo

Fail

Shoppers spend an estimated $56K a year here, so Bmo is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$56K/yr178K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
38%top-5 click share · 16 brands · 116 sellers

Flapen Score

Bmo against its category

The dotted line is the Toys & Games average. Past it, Bmo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmo market on Amazon at a glance

Shoppers on Amazon United States searched for Bmo 178K times last year and spent an estimated $56K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.3%
Market size, estimated
$56Ka year
Peak month
December2.6× the quietest month
Top search term
bmo73K searches a year

02 · Price

A sale here is worth $24.41.

Listings sell for $24.41 on average, from $9.91 to $81.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.41 that is $0 to $2K a year per listing.

Average price
$24.41inside the $15 to $100 sweet spot
Price range
$9.91–$81.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #7,441 within Statues, Bobbleheads & Busts. It carries 358 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
17.0%
Average rank
#7,441in Statues, Bobbleheads & Busts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
40

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bmo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

116

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

12%

  • Brand 155%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (10 brands, 12%)

Demand

Bmo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bmo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmo73K/yr
  • adventure time funko pop53K/yr
  • adventure time bmo13K/yr
  • adventure time funko12K/yr
  • funko pop adventure time12K/yr
  • bmo adventure time10K/yr
  • bemo5K/yr

Reviews and returns

What reviews say buyers love and hate about Bmo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Smaller then expected”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bmo questions

Answered from the same tracked data.