bmo
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.41avg listing price — sweet spot $15–$100
Price range
Great$9.91–$81.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great358.38avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 178K searches
According to Flapen's Amazon United States niche tracking, bmo is a $56K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bmo market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #7,441
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 17.0%
- Avg brand age
- 41 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
116
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
12%
- Funko55%
- Bioworld12%
- Concept One9%
- Adventure Time7%
- UMiCHOi4%
- Wovxixy3%
- Open — no brand owns it (10 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top bmo search terms
- bmo73K/yr
- adventure time funko pop53K/yr
- adventure time bmo13K/yr
- adventure time funko12K/yr
- funko pop adventure time12K/yr
- bmo adventure time10K/yr
- bemo5K/yr
Top bmo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Animation: Adventure Time - Jake - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
Funko$15.274.7★84 rev
Funko POP! Animation: Adventure Time - Marshall Lee
Funko$15.704.6★13 rev
Adventure Time Beanie Hat BMO Adult Cosplay Cuff Winter Knit Cap for Men and Women Teal One Size
Concept One$17.164.7★66 rev
Adventure Time Jake in Pocket T-Shirt-Large Teal
Adventure Time$19.914.8★602 rev
Funko Pop! BMO Cook Cartoon Multicolor Figurine
Funko$19.424.8★1,124 rev
Newest
by launch dateFunko POP! Animation: Adventure Time - Marshall Lee
Funko$15.7013 rev
Funko Pop! Animation: Adventure Time - Prince Gumball - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans
Funko$15.755 rev
Funko Pop! Animation: Adventure Time - Jake - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
Funko$15.2784 rev
Wovxixy Cute Adventure Plush BM0 Stuffed Dolls Pillow Gifts for Christmas Birthday (Blue)
Wovxixy$26.2945 rev
Youtooz Adventure Time BMO Plush 9-Inch Collectible Toy Figure
Youtooz$38.445 rev
Trending
90-day click momentumAdventure Time Jake in Pocket T-Shirt-Large Teal
Adventure Time$19.914.8★
Adventure Time Finn Jake and BMO Mens Black Drawstring Sleep Pants-XL
Bioworld$19.764.0★
Adventure Time Jake Finn and BMO Mens Black Sleep Pajama Shorts-Medium
Bioworld$21.743.6★
Youtooz Adventure Time BMO Plush 9-Inch Collectible Toy Figure
Youtooz$38.444.5★
Adventure Time Princess Bubblegums Rock T-Shirt Mens Black Short Sleeve Tee-Large
Bioworld$16.714.8★
What buyers say about bmo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Cute present”
“It looks better than pictured”
“Super cute collectible”
“nice fit”
“Great deal”
“The fabric is light and definitely synthetic,”
“Adventure time”
“Good thickness and quality”
“Very soft and well made”
What buyers complain about
“Smaller then expected”
“just not worth the money”
“Broken, I cant get it replaced because theres no returns”
“Only issue is fabric is kinda stiff”
“No Instructions”
“Not brand new”
“Looks like it was punched terrible quality for the price”
“Came in pretty rough shape as I collect for condition paying this much”
“because this isnt even protecting anything”
“they are ridiculously long”
Top return reasons
Common questions
- Is bmo profitable to sell on Amazon United States?
- The niche generates $56K/yr across 40 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the bmo niche?
- 16 brands and 116 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in bmo?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.6%.
- When does demand for bmo peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the bmo niche?
- Listings span $9.91–$81.86; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.