Is bluey tent profitable to sell on Amazon United States?

The niche generates $74K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (35/100).

How competitive is the bluey tent niche?

7 brands and 38 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in bluey tent?

Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 2.1%.

When does demand for bluey tent peak?

Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.

What does it cost to enter the bluey tent niche?

Listings span $8.21–$82.65; the average listing price is $34.62 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.

bluey tent

Skip it

Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$34.62

avg listing price — sweet spot $15–$100

Price range

Great$8.21–$82.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good899.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 133K searches

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bluey tent is a $74K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bluey tent market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $104K–$138K; units × avg price
Conversion rate: 1.6%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 5.1%
Avg brand age: 35 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Bluey48%
Idea Nuova15%
Horizon Group USA11%
Crocs11%
Delta Children6%
LUV HER5%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Open Trend

Top bluey tent search terms

bluey tent76K/yr -23.7%0.6% conv.
bluey pop up tent23K/yr -17.9%0.6% conv.
bluey tent for kids10K/yr -12.3%0.9% conv.
bluey play tent9K/yr -18.0%0.4% conv.
bluey house tent3K/yr -30.3%0.0% conv.
bluey tent playhouse12K/yr -73.6%0.0% conv.

All search terms

Top bluey tent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluey Pop N Fun Play Tent 4-Sided Foldable Playhouse with Door Indoor/Outdoor Play No Assembly Toddler Pop Up Tent for Ages 2+

Bluey$24.954.1★68 rev

Bluey Canopy Pop Up Tent for Kids Outdoor Portable Play Tent with UV Sun Shade Easy Setup Beach & Backyard Shelter Includes Carry Bag Lightweight Kids Outdoor Playhouse & Shade Canopy

Idea Nuova$34.005.0★2 rev

Bluey Felt Playhouse Double-Sided Play Scene with Built-in Storage 20 Felt Characters & Accessories Travel-Friendly Bluey Toys Road Trip Essentials Toddler Activities Fun Toys & Games

Horizon Group USA$13.624.6★483 rev

Delta Children Bluey Plastic Toddler Bed with Tent

Delta Children$82.654.5★2,895 rev

LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+

LUV HER$8.214.8★2,162 rev

Newest

by launch date

Bluey Canopy Pop Up Tent for Kids Outdoor Portable Play Tent with UV Sun Shade Easy Setup Beach & Backyard Shelter Includes Carry Bag Lightweight Kids Outdoor Playhouse & Shade Canopy

Idea Nuova$34.002 rev

2mo ago

Delta Children Bluey Plastic Toddler Bed with Tent

Delta Children$82.652,895 rev

9mo ago

Bluey Create & Color Blueys House 3 Kraft Board Kid-Sized Playhouse with Markers

Horizon Group USA$39.7828 rev

10mo ago

Bluey Felt Playhouse Double-Sided Play Scene with Built-in Storage 20 Felt Characters & Accessories Travel-Friendly Bluey Toys Road Trip Essentials Toddler Activities Fun Toys & Games

Horizon Group USA$13.62483 rev

11mo ago

Crocs Unisex Kids Bluey Classic Clogs (Toddler) Bluey/Pink 5 Toddler Medium

Crocs$49.42958 rev

1y ago

What buyers say about bluey tent

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Fun and interactive”

Assembly/Installation12%

“Easy to set up”

Value For Money12%

“worth the price”

Size-Overall8%

“Size is great”

Quality-Overall7%

“Good quality and easy to put together”

Gifting Purpose7%

“It made a great Christmas present”

Durability4%

“Its durable and easy to assemble”

Color4%

“The colors are bright”

Advertised Vs Actual Product3%

“Better than expected”

Storage Capacity2%

“It doesnt take up too much space”

What buyers complain about

Durability20%

“Not durable at all”

Quality-Overall13%

“I'm really disappointed with the quality of the tent”

Assembly/Installation8%

“Difficult to put together”

Strength6%

“not that strong”

Instructions/User Manual/Troubleshooting5%

“Very confusing instructions”

Value For Money5%

“for the price it's kind of crazy how cheap it is”

Size-Overall5%

“Thought it would be bigger”

Adhesion/Stickiness3%

“Doesnt stick for long”

Wrinkles2%

“The set also came wrinkled/bent”

Water Resistance2%

“The cash it came with isnt water proof which means they cant play with it and wet it”

Top return reasons

Size-Overall54%

Defective Material/Parts7%

Value For Money5%

Advertised Vs Actual Product4%

Strength4%

Quality-Overall4%

Assembly/Installation3%

Material Quality3%

Functionality-Overall2%

Color2%

Common questions

Is bluey tent profitable to sell on Amazon United States?: The niche generates $74K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (35/100).
How competitive is the bluey tent niche?: 7 brands and 38 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in bluey tent?: Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 2.1%.
When does demand for bluey tent peak?: Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
What does it cost to enter the bluey tent niche?: Listings span $8.21–$82.65; the average listing price is $34.62 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.