Bluey Tent
FailDemand is soft, at -23.4% this quarter, so Bluey Tent is a Fail.
- Flapen Score
- 35 / 100Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 4635
- Market size
- $74K/yr133K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 38 sellers
Flapen Score
Bluey Tent against its category
The dotted line is the Toys & Games average. Past it, Bluey Tent is stronger. Inside it, weaker.
Market
The Bluey Tent market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Tent 133K times last year and spent an estimated $74K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $74Ka year
- Peak month
- December11.0× the quietest month
- Top search term
- bluey tent76K searches a year
02 · Price
A sale here is worth $34.62.
Listings sell for $34.62 on average, from $8.21 to $82.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.62 that is $3K to $9K a year per listing.
- Average price
- $34.62inside the $15 to $100 sweet spot
- Price range
- $8.21–$82.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$9K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #89 within Craft Kits. It carries 900 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #89in Craft Kits
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 900per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bluey Tent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluey Pop N Fun Play Tent 4-Sided Foldable Playhouse with Door Indoor/Outdoor Play No Assembly Toddler Pop Up Tent for Ages 2+
- Price
- $24.95
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 4y ago

Bluey Canopy Pop Up Tent for Kids Outdoor Portable Play Tent with UV Sun Shade Easy Setup Beach & Backyard Shelter Includes Carry Bag Lightweight Kids Outdoor Playhouse & Shade Canopy
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Bluey Felt Playhouse Double-Sided Play Scene with Built-in Storage 20 Felt Characters & Accessories Travel-Friendly Bluey Toys Road Trip Essentials Toddler Activities Fun Toys & Games
- Price
- $13.62
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 11mo ago

Delta Children Bluey Plastic Toddler Bed with Tent
- Price
- $82.65
- Rating
- 4.5/5
- Reviews
- 2,895
- Age
- 9mo ago

LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bluey Canopy Pop Up Tent for Kids Outdoor Portable Play Tent with UV Sun Shade Easy Setup Beach & Backyard Shelter Includes Carry Bag Lightweight Kids Outdoor Playhouse & Shade Canopy
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Bluey Robe for Kids Toddlers Sizes 18M8Y with 3D Hood Fleece Bathrobe Soft Dressing Gown Loungewear Gifts for Girls (Orange 2-3 Years)
- Price
- $32.06
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 1y ago

Crocs Unisex Kids Bluey Classic Clogs (Toddler) Bluey/Pink 5 Toddler Medium
- Price
- $49.42
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 1y ago

Toddler Bluey Classic Clog
- Price
- $38.21
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 2y ago

Crocs Unisex Kid Bluey Classic Clogs (Toddler) Bluey 6 Toddler M
- Price
- $39.11
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 2y ago
Newest
by launch date
Bluey Canopy Pop Up Tent for Kids Outdoor Portable Play Tent with UV Sun Shade Easy Setup Beach & Backyard Shelter Includes Carry Bag Lightweight Kids Outdoor Playhouse & Shade Canopy
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Delta Children Bluey Plastic Toddler Bed with Tent
- Price
- $82.65
- Rating
- 4.5/5
- Reviews
- 2,895
- Age
- 9mo ago

Bluey Create & Color Blueys House 3 Kraft Board Kid-Sized Playhouse with Markers
- Price
- $39.78
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 10mo ago

Bluey Felt Playhouse Double-Sided Play Scene with Built-in Storage 20 Felt Characters & Accessories Travel-Friendly Bluey Toys Road Trip Essentials Toddler Activities Fun Toys & Games
- Price
- $13.62
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 11mo ago

Crocs Unisex Kids Bluey Classic Clogs (Toddler) Bluey/Pink 5 Toddler Medium
- Price
- $49.42
- Rating
- 4.8/5
- Reviews
- 958
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
38
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- Bluey48%
- Idea Nuova15%
- Horizon Group USA11%
- Crocs11%
- Delta Children6%
- LUV HER5%
- Open — no brand owns it (1 brand, 4%)
Demand
Bluey Tent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
Search terms
Top Bluey Tent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey tent76K/yr
- bluey pop up tent23K/yr
- bluey tent for kids10K/yr
- bluey play tent9K/yr
- bluey house tent3K/yr
- bluey tent playhouse12K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Tent
We read the reviews and the return reasons for every product selling here.
“Not durable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Tent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








