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Bluey Tablet

Fail

The top 5 products take 100% of clicks, so Bluey Tablet is a Fail.

Flapen Score
29
29 / 100
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Market size
$31K/yr30K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 42 sellers

Flapen Score

Bluey Tablet against its category

The dotted line is the Toys & Games average. Past it, Bluey Tablet is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Tablet market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Tablet 30K times last year and spent an estimated $31K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
4.9%
Market size, estimated
$31Ka year
Peak month
December5.8× the quietest month
Top search term
bluey tablet10K searches a year

02 · Price

A sale here is worth $21.22.

Listings sell for $21.22 on average, from $8.21 to $39.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $21.22 that is $5K to $11K a year per listing.

Average price
$21.22inside the $15 to $100 sweet spot
Price range
$8.21–$39.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Musical Toys. It carries 3,295 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Musical Toys
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
3,295per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bluey Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 218%
  • Brand 36%
  • Brand 44%

Demand

Bluey Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Bluey Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey tablet10K/yr
  • bluey radio7K/yr
  • bluey pacifier3K/yr
  • bluey boombox4K/yr
  • bluey music player3K/yr
  • bath toys for kids bluey3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Tablet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Durability”
1.7%of orders come back
“not durable at all”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bluey Tablet questions

Answered from the same tracked data.