bluey reusable sticker book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good$5.89–$30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,397.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$168K$168K/yr · 288K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey reusable sticker book is a $168K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bluey reusable sticker book market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $180K–$240K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #710
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Colorforms85%
- Horizon Group USA6%
- Melissa & Doug4%
- Walenced3%
- iGetooy2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.8×
Top bluey reusable sticker book search terms
- colorforms132K/yr
- colorforms for kids 2-424K/yr
- color forms20K/yr
- colorforms for toddlers 1-315K/yr
- colorforms for kids ages 4-8 girls20K/yr
- color forms ages 4-85K/yr
- bluey reusable sticker book6K/yr
- colorform6K/yr
- colorforms for kids19K/yr
- bluey puffy stickers3K/yr
Top bluey reusable sticker book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorforms Stickers for Kids Sticker Book Farm Picture Playset Arts and Crafts Toddler Stickers Repositionable Pieces for Endless Story Fun for Boys and Girls Ages 3+
Colorforms$14.784.6★512 rev
My First Colorforms Miss Weather Set
Colorforms$10.944.3★1,802 rev
Colorforms Bluey Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+
Colorforms$7.294.6★2,694 rev
Colorforms Picture Play Set for 3+Years - Market
Colorforms$19.394.6★462 rev
Colorforms Disney Minnie Mouse Box Set Pieces Stick Like Magic! Fun Storytelling Play Ages 3+
Colorforms$9.864.6★2,694 rev
Newest
by launch date
Walenced Reusable Sticker Book for Toddlers Travel Stickers for Kids Toddler Craft Activities Toys Birthday Gifts for Boys & Girls
Walenced$12.64536 rev
Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up
Horizon Group USA$8.73743 rev
iGetooy 6 Sets Reusable Sticker Book for Toddlers 1-3 Jelly Sticker Books for Toddlers 2-4 Years Toddler Travel Toys for Kids 2 3 4 Year Old Girls Boys
iGetooy$13.171,098 rev
Walenced Reusable Sticker Book for Toddlers Stickers for Kids Toddler Sticker Book Toddler Craft Activities Toddler Travel Toys Boy Girl Birthday Gifts
Walenced$10.861,120 rev
Colorforms Bluey Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+
Colorforms$7.292,694 rev
Trending
90-day click momentum
Colorforms Disney Frozen Box Set Pieces Stick Like Magic Creative Storytelling Fun! Ages 3+
Colorforms$11.704.6★
Colorforms Travel Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+
Colorforms$7.064.6★
Colorforms Bluey Set - Repositionable Pieces Stick Like Magic - Scenes and Pieces from The Show Bluey for Storytelling Imaginative Play - Ages 3+
Colorforms$7.294.6★
Colorforms Stickers for Kids 70th Anniversary Box Set - Stickers for Adults Arts and Crafts Scrapbook Stickers Kids Crafts 500+ Kids Stickers Stickers for Boys and Girls Ages 3+
Colorforms$11.994.3★
Colorforms Disney Minnie Mouse Box Set Pieces Stick Like Magic! Fun Storytelling Play Ages 3+
Colorforms$9.864.6★
What buyers say about bluey reusable sticker book
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for toddlers”
“Excellent assortment”
“bright colors”
“They stay adhesive”
“Cute gift and reusable”
“Decent gift”
“Foldable and portable”
“A great value for the money”
“Durable and easy to use”
“Easy to use”
What buyers complain about
“They didnt stick well”
“Bad quality”
“a few came apart”
“This thing is huge”
“cant use them”
“so their reusable-ness is limited”
“The jelly stickers are thick”
“Kinda cheap”
“there are so many in the box that it is difficult to play”
“Lots of little pieces with it”
Top return reasons
Common questions
- Is bluey reusable sticker book profitable to sell on Amazon United States?
- The niche generates $168K/yr across 17 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the bluey reusable sticker book niche?
- 5 brands and 47 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bluey reusable sticker book?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.1%.
- When does demand for bluey reusable sticker book peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the bluey reusable sticker book niche?
- Listings span $5.89–$30.82; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 1,397 reviews — the moat a new listing must climb.