Bluey Playdoh
a small market ($42K/yr) — Bluey Playdoh doesn't clear our bar today.
Flapen Score
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Is Bluey Playdoh profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Playdoh is a $42K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Bluey Playdoh: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.7% over the last 90 days and 3.9% of searches end in a purchase.
$42K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 12 products
Top Bluey Playdoh products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play-Doh Bluey Goes Camping Playset with Campfire Themed Tools Kids Arts and Crafts Toys for Girls and Boys 3 Years & Up (Amazon Exclusive)
- Price
- $14.67
- Rating
- 4.8/5
- Reviews
- 1,055
- Age
- 2y ago
Toyland 17 Piece Bluey Dough Bucket Activity Set - 4 Doughs 3 Cutters 1 Roller 4 Stampers 3 Wipe-Off Play Screens & 1 Bucket - Arts & Crafts Toys
- Price
- $20.06
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Bluey Stackable Sensory Case Reusable Sensory Bin with Stickers Sensory Play Sand Bags Coloring Activities Toddler Activities Sensory Toys Sensory Toys for Toddlers 1-3
- Price
- $16.98
- Rating
- 4.6/5
- Reviews
- 567
- Age
- 2y ago
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Horizon Group USA Bluey SLIMYGLOOP Slimy Sand Mold & Play Creations 8-Piece Playset 3 Scented Colors Sensory Activity for Kids Ages 3 4 5 6 7 8 Multi Medium
- Price
- $13.74
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 4y ago
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
- Price
- $14.89
- Rating
- 4.8/5
- Reviews
- 7,993
- Age
- 4y ago
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Crayola Scribble Scrubbies Bluey Poolside Playset (4ct) Washable Bluey Toy Set for Kids and Toddlers Gifts for Girls & Boys Ages 3+
- Price
- $22.23
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 1y ago
8th Wonder Bluey Toys Wooden Tea Party Set 20-Piece Durable Toy Tea Set with Tray Teapot Teaspoons and More Pretend Play for Toddlers of Ages 3+
- Price
- $16.26
- Rating
- 4.8/5
- Reviews
- 1,586
- Age
- 2y ago
Toyland 17 Piece Bluey Dough Bucket Activity Set - 4 Doughs 3 Cutters 1 Roller 4 Stampers 3 Wipe-Off Play Screens & 1 Bucket - Arts & Crafts Toys
- Price
- $20.06
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch date
Crayola Magic Light Up Bluey Stamper Art Set Toddler Mess Free Coloring & Stamping Kit Bluey Toys Gifts for Ages 3 4 5
- Price
- $15.89
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 11mo ago
Crayola Scribble Scrubbies Bluey Poolside Playset (4ct) Washable Bluey Toy Set for Kids and Toddlers Gifts for Girls & Boys Ages 3+
- Price
- $22.23
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 1y ago
LEGO Bluey Playground Fun with Bluey and Chloe Sensory Building Blocks - Preschool Pretend Play & Learning Toys for Kids - 4 Year Old Girl & Boy Birthday Gifts - 11201
- Price
- $17.86
- Rating
- 4.8/5
- Reviews
- 1,092
- Age
- 1y ago
Toyland 10-Piece Bluey Activity Set - Kids Dough Kit with Roller Stamps & Wipeable Play Mat Arts & Crafts Toy for Toddlers & Preschoolers (Ages 3+)
- Price
- $19.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Toyland 17 Piece Bluey Dough Bucket Activity Set - 4 Doughs 3 Cutters 1 Roller 4 Stampers 3 Wipe-Off Play Screens & 1 Bucket - Arts & Crafts Toys
- Price
- $20.06
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
51
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Play-Doh37%
- Toyland23%
- Horizon Group USA19%
- LUV HER9%
- Crayola6%
- MaxNova3%
- Open — no brand owns it (2 brands, 4%)
Bluey Playdoh demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top Bluey Playdoh search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey playdoh41K/yr
- bluey play doh9K/yr
- playdoh bluey7K/yr
- play doh bluey5K/yr
- bluey playdoh set5K/yr
- bluey playdough4K/yr
What reviews say buyers love and hate about Bluey Playdoh
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Fun to build and play with”
“Great gift”
“The colors are bright”
“Cute product”
“fair price”
What buyers complain about
78% of reviews“less sticky over time”
“Broke right away”
“Extremely low quality”
“Size is always a little disappointing these days”
“so their reusable-ness is limited”
Bluey Playdoh return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Playdoh questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
