Bluey Playdoh

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

3.9%

Market size, estimated

$42Ka year

Peak month

December5.5× the quietest month

Top search term

bluey playdoh41K searches a year

Listings sell for $15.55 on average, from $5.89 to $22.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.55 that is $4K to $8K a year per listing.

Average price

$15.55inside the $15 to $100 sweet spot

Price range

$5.89–$22.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #147 within Clay & Dough. It carries 1,760 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#147in Clay & Dough

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,760per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months