bluey playdoh
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,759.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.89–$22.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, bluey playdoh is a $42K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bluey playdoh market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 10.0%
- Avg brand age
- 36 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
51
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Play-Doh37%
- Toyland23%
- Horizon Group USA19%
- LUV HER9%
- Crayola6%
- MaxNova3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -18.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top bluey playdoh search terms
- bluey playdoh41K/yr
- bluey play doh9K/yr
- playdoh bluey7K/yr
- play doh bluey5K/yr
- bluey playdoh set5K/yr
- bluey playdough4K/yr
Top bluey playdoh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Play-Doh Bluey Goes Camping Playset with Campfire Themed Tools Kids Arts and Crafts Toys for Girls and Boys 3 Years & Up (Amazon Exclusive)
Play-Doh$14.674.8★1,055 rev
Toyland 17 Piece Bluey Dough Bucket Activity Set - 4 Doughs 3 Cutters 1 Roller 4 Stampers 3 Wipe-Off Play Screens & 1 Bucket - Arts & Crafts Toys
Toyland$20.064.4★34 rev
Bluey Stackable Sensory Case Reusable Sensory Bin with Stickers Sensory Play Sand Bags Coloring Activities Toddler Activities Sensory Toys Sensory Toys for Toddlers 1-3
Horizon Group USA$16.984.6★567 rev
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★2,162 rev
Horizon Group USA Bluey SLIMYGLOOP Slimy Sand Mold & Play Creations 8-Piece Playset 3 Scented Colors Sensory Activity for Kids Ages 3 4 5 6 7 8 Multi Medium
Horizon Group USA$13.744.6★801 rev
Newest
by launch date
Crayola Magic Light Up Bluey Stamper Art Set Toddler Mess Free Coloring & Stamping Kit Bluey Toys Gifts for Ages 3 4 5
Crayola$15.89313 rev
Crayola Scribble Scrubbies Bluey Poolside Playset (4ct) Washable Bluey Toy Set for Kids and Toddlers Gifts for Girls & Boys Ages 3+
Crayola$22.23368 rev
LEGO Bluey Playground Fun with Bluey and Chloe Sensory Building Blocks - Preschool Pretend Play & Learning Toys for Kids - 4 Year Old Girl & Boy Birthday Gifts - 11201
LEGO$17.861,092 rev
Toyland 10-Piece Bluey Activity Set - Kids Dough Kit with Roller Stamps & Wipeable Play Mat Arts & Crafts Toy for Toddlers & Preschoolers (Ages 3+)
Toyland$19.952 rev
Toyland 17 Piece Bluey Dough Bucket Activity Set - 4 Doughs 3 Cutters 1 Roller 4 Stampers 3 Wipe-Off Play Screens & 1 Bucket - Arts & Crafts Toys
Toyland$20.0634 rev
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
MaxNova$14.894.8★
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
Crayola Scribble Scrubbies Bluey Poolside Playset (4ct) Washable Bluey Toy Set for Kids and Toddlers Gifts for Girls & Boys Ages 3+
Crayola$22.234.8★
8th Wonder Bluey Toys Wooden Tea Party Set 20-Piece Durable Toy Tea Set with Tray Teapot Teaspoons and More Pretend Play for Toddlers of Ages 3+
Bluey$16.264.8★
Toyland 17 Piece Bluey Dough Bucket Activity Set - 4 Doughs 3 Cutters 1 Roller 4 Stampers 3 Wipe-Off Play Screens & 1 Bucket - Arts & Crafts Toys
Toyland$20.064.4★
What buyers say about bluey playdoh
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to build and play with”
“Great gift”
“The colors are bright”
“Cute product”
“fair price”
“It is mess free which is a huge plus for parents”
“Pretty easy to use”
“Great addition to collection”
“Highly durable and easy to store”
“clean up on her own”
What buyers complain about
“less sticky over time”
“Broke right away”
“Extremely low quality”
“Size is always a little disappointing these days”
“so their reusable-ness is limited”
“cant use them”
“A couple of the stickers arrived broken”
“It is flimsy paper”
“Kinda cheap”
“the prints tore off the sticker when trying to remove them off the mat”
Top return reasons
Common questions
- Is bluey playdoh profitable to sell on Amazon United States?
- The niche generates $42K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the bluey playdoh niche?
- 8 brands and 51 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bluey playdoh?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 1.3%.
- When does demand for bluey playdoh peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the bluey playdoh niche?
- Listings span $5.89–$22.23; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 1,760 reviews — the moat a new listing must climb.