bluey matching game
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,303.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$34K$34K/yr · 29K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Price range
Bad$8.21–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, bluey matching game is a $34K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
bluey matching game market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- $28K–$33K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #323
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Wonder Forge56%
- Bluey16%
- Ravensburger13%
- LUV HER6%
- Asmodee4%
- BLUEY4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -33.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top bluey matching game search terms
- bluey matching game17K/yr
- bluey memory game9K/yr
- bluey memory matching game3K/yr
Top bluey matching game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
Wonder Forge$10.124.8★477 rev
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
Bluey$10.824.8★2,730 rev
Ravensburger Bluey Mini Memory Matching Picture Snap Pairs Game for Kids Age 3 Years and Up
Ravensburger$15.534.7★1,858 rev
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★2,162 rev
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★415 rev
Newest
by launch dateAsmodee Spot It! Bluey Card Game
Asmodee$10.28415 rev
Bluey Shopping List Game Memory & Matching Supermarket Game
BLUEY$11.38177 rev
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
Wonder Forge$10.12477 rev
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.212,162 rev
Ravensburger Bluey Mini Memory Matching Picture Snap Pairs Game for Kids Age 3 Years and Up
Ravensburger$15.531,858 rev
Trending
90-day click momentumLUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
Bluey Shopping List Game Memory & Matching Supermarket Game
BLUEY$11.384.8★
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
Wonder Forge$10.124.8★
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
Bluey$10.824.8★
What buyers say about bluey matching game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“The colors are bright”
“It is so easy”
“The variety is great”
“Excellent value for the money”
“Durable”
“As described”
“Great gift”
“The card size is good size and thickness”
“Very sturdy, thick cardboard pieces will last through a lot of play time”
What buyers complain about
“cards are a bit smaller than I originally expected”
“Broke right away”
“The cards are also thicker”
“Its not as easy at is looks”
“Additionally the box is way too big so now I really have to find another way to store them which is very annoying”
“the colors look a little washed out”
“Was a little disappointed with the quality overall”
Top return reasons
Common questions
- Is bluey matching game profitable to sell on Amazon United States?
- The niche generates $34K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the bluey matching game niche?
- 6 brands and 31 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in bluey matching game?
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.8%.
- When does demand for bluey matching game peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the bluey matching game niche?
- Listings span $8.21–$15.53; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 1,303 reviews — the moat a new listing must climb.