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Bluey Matching Game

Fail

The top 5 products take 96% of clicks, so Bluey Matching Game is a Fail.

Flapen Score
29
29 / 100
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Market size
$34K/yr29K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
96%top-5 click share · 6 brands · 31 sellers

Flapen Score

Bluey Matching Game against its category

The dotted line is the Toys & Games average. Past it, Bluey Matching Game is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Matching Game market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Matching Game 29K times last year and spent an estimated $34K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
10.8%
Market size, estimated
$34Ka year
Peak month
December5.5× the quietest month
Top search term
bluey matching game17K searches a year

02 · Price

A sale here is worth $11.06.

Listings sell for $11.06 on average, from $8.21 to $15.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $11.06 that is $6K to $8K a year per listing.

Average price
$11.06under the $15 to $100 sweet spot
Price range
$8.21–$15.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Dedicated Deck Card Games. It carries 1,303 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#323in Dedicated Deck Card Games
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
1,303per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bluey Matching Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Bluey Matching Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Bluey Matching Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey matching game17K/yr
  • bluey memory game9K/yr
  • bluey memory matching game3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Matching Game

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
0.8%of orders come back
“cards are a bit smaller than I originally expected”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bluey Matching Game questions

Answered from the same tracked data.