Bluey Matching Game
FailThe top 5 products take 96% of clicks, so Bluey Matching Game is a Fail.
- Flapen Score
- 29 / 100Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 4629
- Market size
- $34K/yr29K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 31 sellers
Flapen Score
Bluey Matching Game against its category
The dotted line is the Toys & Games average. Past it, Bluey Matching Game is stronger. Inside it, weaker.
Market
The Bluey Matching Game market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Matching Game 29K times last year and spent an estimated $34K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $34Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- bluey matching game17K searches a year
02 · Price
A sale here is worth $11.06.
Listings sell for $11.06 on average, from $8.21 to $15.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $11.06 that is $6K to $8K a year per listing.
- Average price
- $11.06under the $15 to $100 sweet spot
- Price range
- $8.21–$15.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Dedicated Deck Card Games. It carries 1,303 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #323in Dedicated Deck Card Games
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 1,303per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Bluey Matching Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago

Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 2,730
- Age
- 6y ago

Ravensburger Bluey Mini Memory Matching Picture Snap Pairs Game for Kids Age 3 Years and Up
- Price
- $15.53
- Rating
- 4.7/5
- Reviews
- 1,858
- Age
- 4y ago

LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago

Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Trending
estimated 90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago

Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago

Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago

Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago

Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 2,730
- Age
- 6y ago
Newest
by launch date
Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago

Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago

Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago

LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago

Ravensburger Bluey Mini Memory Matching Picture Snap Pairs Game for Kids Age 3 Years and Up
- Price
- $15.53
- Rating
- 4.7/5
- Reviews
- 1,858
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
31
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Wonder Forge56%
- Bluey16%
- Ravensburger13%
- LUV HER6%
- Asmodee4%
- BLUEY4%
- Open — no brand owns it (0%)
Demand
Bluey Matching Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Bluey Matching Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey matching game17K/yr
- bluey memory game9K/yr
- bluey memory matching game3K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Matching Game
We read the reviews and the return reasons for every product selling here.
“cards are a bit smaller than I originally expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Matching Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








