Bluey Matching Game
a concentrated shelf (top 5 take 96% of clicks) — Bluey Matching Game doesn't clear our bar today.
Flapen Score
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Is Bluey Matching Game profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Matching Game is a $34K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Bluey Matching Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.6% over the last 90 days and 10.8% of searches end in a purchase.
$34K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 6 products
Top Bluey Matching Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 2,730
- Age
- 6y ago
Ravensburger Bluey Mini Memory Matching Picture Snap Pairs Game for Kids Age 3 Years and Up
- Price
- $15.53
- Rating
- 4.7/5
- Reviews
- 1,858
- Age
- 4y ago
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Trending
90-day click momentumLUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago
Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago
Bluey 5-in-1 Card Game Set Jumbo-Sized 53-Deck Toddler Game Multi-Color Interactive Play Card Games for Kids of Ages 3+
- Price
- $10.82
- Rating
- 4.8/5
- Reviews
- 2,730
- Age
- 6y ago
Newest
by launch dateAsmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago
Wonder Forge Bluey Matching Game - Family & Toddler Games - Educational Toys - Memory & Brain Games for Kids Ages 3-5 Indoor Recess
- Price
- $10.12
- Rating
- 4.8/5
- Reviews
- 477
- Age
- 1y ago
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Ravensburger Bluey Mini Memory Matching Picture Snap Pairs Game for Kids Age 3 Years and Up
- Price
- $15.53
- Rating
- 4.7/5
- Reviews
- 1,858
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Wonder Forge56%
- Bluey16%
- Ravensburger13%
- LUV HER6%
- Asmodee4%
- BLUEY4%
- Open — no brand owns it (0%)
Bluey Matching Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top Bluey Matching Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey matching game17K/yr
- bluey memory game9K/yr
- bluey memory matching game3K/yr
What reviews say buyers love and hate about Bluey Matching Game
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Fun for the whole family”
“The colors are bright”
“It is so easy”
“The variety is great”
“Excellent value for the money”
What buyers complain about
59% of reviews“cards are a bit smaller than I originally expected”
“Broke right away”
“The cards are also thicker”
“Its not as easy at is looks”
“Additionally the box is way too big so now I really have to find another way to store them which is very annoying”
Bluey Matching Game return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Matching Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
