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Bluey Imagine Ink

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 97% of clicks, so Bluey Imagine Ink is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$419K/yr433K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
44%top-5 click share · 8 brands · 75 sellers

Flapen Score

Bluey Imagine Ink against its category

The dotted line is the Toys & Games average. Past it, Bluey Imagine Ink is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Imagine Ink market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Imagine Ink 433K times last year and spent an estimated $419K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
9.2%
Market size, estimated
$419Ka year
Peak month
March12.9× the quietest month
Top search term
imagine ink coloring book160K searches a year

02 · Price

A sale here is worth $10.51.

Listings sell for $10.51 on average, from $4.57 to $22.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.51 that is $5K to $8K a year per listing.

Average price
$10.51under the $15 to $100 sweet spot
Price range
$4.57–$22.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #255 within Craft Kits. It carries 2,297 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#255in Craft Kits
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,297per listing
Listings tracked
37

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bluey Imagine Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

1%

  • Brand 163%
  • Brand 220%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Bluey Imagine Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 12.9×

Search terms

Top Bluey Imagine Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imagine ink coloring book160K/yr
  • imagine ink145K/yr
  • magic ink coloring book47K/yr
  • invisible ink activity book23K/yr
  • magic ink20K/yr
  • imagine ink books9K/yr
  • invisible ink coloring book7K/yr
  • magic ink coloring books for toddlers7K/yr
  • invisible ink coloring books for toddlers5K/yr
  • bluey imagine ink4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Imagine Ink

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Value For Money”
0.7%of orders come back
“I wish they weren't so expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluey Imagine Ink questions

Answered from the same tracked data.