Is bluey imagine ink profitable to sell on Amazon United States?

The niche generates $419K/yr across 37 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the bluey imagine ink niche?

8 brands and 75 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bluey imagine ink?

Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 0.7%.

When does demand for bluey imagine ink peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 12.9× the quietest.

What does it cost to enter the bluey imagine ink niche?

Listings span $4.57–$22.02; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 2,297 reviews — the moat a new listing must climb.

bluey imagine ink

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$419K

$419K/yr · 433K searches

Review moat

Okay2,296.84

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.57–$22.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.51

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bluey imagine ink is a $419K/yr Amazon United States market (433K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bluey imagine ink market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $315K–$420K; units × avg price
Conversion rate: 9.2%
Avg BSR: #255
Page quality: 0%
Prime: 100%
Sponsored: 16%
Out of stock: 8.7%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

Bendon63%
Disney20%
Imagine Ink9%
Crayola3%
Marvel2%
Sesame Street1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -9.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 12.9×

Open Trend

Top bluey imagine ink search terms

imagine ink coloring book160K/yr -14.7%8.1% conv.
imagine ink145K/yr -0.8%6.5% conv.
magic ink coloring book47K/yr -11.4%7.5% conv.
invisible ink activity book23K/yr -1.5%3.6% conv.
magic ink20K/yr -5.8%2.7% conv.
imagine ink books9K/yr -11.6%8.1% conv.
invisible ink coloring book7K/yr -8.5%8.3% conv.
magic ink coloring books for toddlers7K/yr -25.2%7.3% conv.
invisible ink coloring books for toddlers5K/yr -9.2%5.9% conv.
bluey imagine ink4K/yr -29.0%7.0% conv.

All search terms

Top bluey imagine ink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bulk Imagine Ink Coloring Book Set for Boys - Bundle with 6 No Mess Coloring Books Featuring Sonic Minecraft Mickey Mouse Spidey Cars and Bluey

Bendon$13.284.1★224 rev

12 Mess Free Imagine Ink Coloring Book Set for Kids - Bulk Bundle with 12 No Mess Coloring Books (Sonic Bluey Mickey Minnie Spidey Peppa Pig)

Bendon$18.374.0★352 rev

Imagine Ink Coloring Book Set - Bundle of 6 No-Mess Books Featuring Disney Princesses Hello Kitty Bluey and More | Girl Mess Free Coloring Bulk

Bendon$13.634.0★27 rev

Disney Mini Imagine Ink Girls Magic Coloring Bundle - Moana Princess Minnie

Disney$9.893.9★79 rev

Disney Princess 24 Page Imagine Ink Magic Ink Pictures with 1 Mess Free Marker Bendon 26012

Disney$6.854.5★468 rev

Newest

by launch date

Superhero Mess Free Coloring Book Activity Set - Bundle with 8 Imagine Ink Books for Boys Kids Toddlers Featuring Spiderman Avengers TMNT More with Invisible Ink Pens

Marvel$16.4410 rev

7mo ago

Imagine Ink Bendon Toy Story Mess-Free Marker Coloring & Activity Book Official Disney Pixar

Imagine Ink$7.5123 rev

8mo ago

Boys Imagine Ink Coloring Book Super Set - Bundle with 3 Mess-Free Activity Books Featuring Toy Story Lion Guard Disney Cars Plus Stickers | Imagine Ink Books for Boys

Disney$9.1925 rev

10mo ago

Disney$7.9836 rev

10mo ago

Bendon$7.53428 rev

11mo ago

What buyers say about bluey imagine ink

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience26%

“Great Fun”

Color16%

“Good color”

Value For Money10%

“Best value”

Mess Free9%

“No mess”

Gifting Purpose8%

“Fun gift”

Portability6%

“portable activity that keeps little ones entertained”

Quality-Overall4%

“Great quality”

Ease Of Use3%

“It's easy to use”

Advertised Vs Actual Product2%

“as advertised”

Ease Of Cleaning2%

“Good clean fun”

What buyers complain about

Value For Money14%

“I wish they weren't so expensive”

Size-Overall13%

“The markers are small”

Color11%

“color doesnt appear well”

Quality-Overall7%

“The markers aren't great quality”

Advertised Vs Actual Product7%

“Terrible,probably my fault for not fully reading the description”

Ease Of Use5%

“rough handling it has received thus far”

Functionality-Overall5%

“Doesnt work”

Fun/Entertainment Experience4%

“so gets bored or just over it quickly”

Durability3%

“And, the markers included with each book dont even last long enough to finish the 5 pages”

Print Quality3%

“cannot mark a full page”

Top return reasons

Size-Overall33%

Value For Money18%

Color13%

Advertised Vs Actual Product8%

Functionality-Overall5%

Quality-Overall4%

Defective Material/Parts3%

Product Condition3%

Smell2%

Leak-Proof2%

Common questions

Is bluey imagine ink profitable to sell on Amazon United States?: The niche generates $419K/yr across 37 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the bluey imagine ink niche?: 8 brands and 75 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in bluey imagine ink?: Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 0.7%.
When does demand for bluey imagine ink peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 12.9× the quietest.
What does it cost to enter the bluey imagine ink niche?: Listings span $4.57–$22.02; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 2,297 reviews — the moat a new listing must climb.