Bluey Crafts
FailThe top 5 brands take 95% of clicks, so Bluey Crafts is a Fail.
- Flapen Score
- 43 / 100Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 4643
- Market size
- $64K/yr83K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 40%top-5 click share · 10 brands · 69 sellers
Flapen Score
Bluey Crafts against its category
The dotted line is the Toys & Games average. Past it, Bluey Crafts is stronger. Inside it, weaker.
Market
The Bluey Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Crafts 83K times last year and spent an estimated $64K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $64Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- bluey painting kit for kids13K searches a year
02 · Price
A sale here is worth $17.32.
Listings sell for $17.32 on average, from $4.95 to $54.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.32 that is $2K to $4K a year per listing.
- Average price
- $17.32inside the $15 to $100 sweet spot
- Price range
- $4.95–$54.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Craft Kits. It carries 3,060 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #305in Craft Kits
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 3,060per listing
- Listings tracked
- 43
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Bluey Crafts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluey Window Art Suncatchers Kit for Kids to Paint Great at-Home Craft Activity or Birthday Party Idea Toys for Ages 3 4 5 6
- Price
- $12.84
- Rating
- 4.7/5
- Reviews
- 1,910
- Age
- 4y ago

Bluey Colored Pencils Art Supplies for Boys Girls Drawing Kit Painting School Supplies Art Kit Travel Case Gifts for Kids (Blue 3 Tier)
- Price
- $22.33
- Rating
- 4.8/5
- Reviews
- 680
- Age
- 2y ago

Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+
- Price
- $20.46
- Rating
- 4.5/5
- Reviews
- 7,576
- Age
- 11mo ago

Crayola Bluey Create & Color Art Case (75+ Pcs) Bluey Coloring Pages Stickers & Markers Kids Art Kit with Storage Case Ages 5+
- Price
- $14.52
- Rating
- 4.8/5
- Reviews
- 418
- Age
- 1y ago

Bluey Paint Your Own Light-Up Figurine Bingo Night Light Toys for Kids Playset Party Decorations Game for Kids Ages 3+ Small
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 1,918
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories
- Price
- $13.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids
- Price
- $11.98
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
- Price
- $24.84
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 5mo ago

Bluey Play Packs | Goodie Bag Loot Bag Fillers | Party Favors
- Price
- $11.01
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 1y ago

Bluey Girls Purse Crossbody Bag or Satchel Shoulder Bag with Adjustable Strap Travel Essentials Gifts for Girls (Pink)
- Price
- $24.77
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago
Newest
by launch date
Bluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories
- Price
- $13.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
- Price
- $24.84
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 5mo ago

Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids
- Price
- $11.98
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago

Crayola Magic Light Up Bluey Stamper Art Set Toddler Mess Free Coloring & Stamping Kit Bluey Toys Gifts for Ages 3 4 5
- Price
- $15.89
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 11mo ago

Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+
- Price
- $20.46
- Rating
- 4.5/5
- Reviews
- 7,576
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
69
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 82%
Open market
3%
- Horizon Group USA37%
- Crayola27%
- Bluey22%
- LUV HER6%
- Crocs2%
- Skillmatics2%
- Open — no brand owns it (4 brands, 3%)
Demand
Bluey Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Bluey Crafts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey painting kit for kids13K/yr
- bluey makeup kit for kids10K/yr
- bluey crayons7K/yr
- bluey paint6K/yr
- bluey art set9K/yr
- crayola bluey7K/yr
- bluey coloring set8K/yr
- bluey window art3K/yr
- bluey crayola7K/yr
- bluey art kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Crafts
We read the reviews and the return reasons for every product selling here.
“less sticky over time”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Crafts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








