Bluey Crafts
brand-locked demand (top 5 brands take 95% of clicks) — Bluey Crafts doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Bluey Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Crafts is a $64K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Bluey Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.5% over the last 90 days and 4.5% of searches end in a purchase.
$64K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 43 products
Top Bluey Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bluey Window Art Suncatchers Kit for Kids to Paint Great at-Home Craft Activity or Birthday Party Idea Toys for Ages 3 4 5 6
- Price
- $12.84
- Rating
- 4.7/5
- Reviews
- 1,910
- Age
- 4y ago
Bluey Colored Pencils Art Supplies for Boys Girls Drawing Kit Painting School Supplies Art Kit Travel Case Gifts for Kids (Blue 3 Tier)
- Price
- $22.33
- Rating
- 4.8/5
- Reviews
- 680
- Age
- 2y ago
Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+
- Price
- $20.46
- Rating
- 4.5/5
- Reviews
- 7,576
- Age
- 11mo ago
Crayola Bluey Create & Color Art Case (75+ Pcs) Bluey Coloring Pages Stickers & Markers Kids Art Kit with Storage Case Ages 5+
- Price
- $14.52
- Rating
- 4.8/5
- Reviews
- 418
- Age
- 1y ago
Bluey Paint Your Own Light-Up Figurine Bingo Night Light Toys for Kids Playset Party Decorations Game for Kids Ages 3+ Small
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 1,918
- Age
- 4y ago
Trending
90-day click momentum
Bluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories
- Price
- $13.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids
- Price
- $11.98
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
- Price
- $24.84
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 5mo ago
Bluey Play Packs | Goodie Bag Loot Bag Fillers | Party Favors
- Price
- $11.01
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 1y ago
Bluey Girls Purse Crossbody Bag or Satchel Shoulder Bag with Adjustable Strap Travel Essentials Gifts for Girls (Pink)
- Price
- $24.77
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago
Newest
by launch dateBluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories
- Price
- $13.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
- Price
- $24.84
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 5mo ago
Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids
- Price
- $11.98
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
Crayola Magic Light Up Bluey Stamper Art Set Toddler Mess Free Coloring & Stamping Kit Bluey Toys Gifts for Ages 3 4 5
- Price
- $15.89
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 11mo ago
Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+
- Price
- $20.46
- Rating
- 4.5/5
- Reviews
- 7,576
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
69
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
3%
- Horizon Group USA37%
- Crayola27%
- Bluey22%
- LUV HER6%
- Crocs2%
- Skillmatics2%
- Open — no brand owns it (4 brands, 3%)
Bluey Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top Bluey Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey painting kit for kids13K/yr
- bluey makeup kit for kids10K/yr
- bluey crayons7K/yr
- bluey paint6K/yr
- bluey art set9K/yr
- crayola bluey7K/yr
- bluey coloring set8K/yr
- bluey window art3K/yr
- bluey crayola7K/yr
- bluey art kit4K/yr
What reviews say buyers love and hate about Bluey Crafts
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Cute gift”
“The color variety is pretty neat quality”
“Fun for everyone”
“Cute product”
“fair price”
What buyers complain about
71% of reviews“less sticky over time”
“Extremely low quality”
“not very durable”
“The size of the markers are smaller than the normal size”
“The Bluey one I just purchased is terrible”
Bluey Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
