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Bluey Crafts

Fail

The top 5 brands take 95% of clicks, so Bluey Crafts is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$64K/yr83K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
40%top-5 click share · 10 brands · 69 sellers

Flapen Score

Bluey Crafts against its category

The dotted line is the Toys & Games average. Past it, Bluey Crafts is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Crafts 83K times last year and spent an estimated $64K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
4.5%
Market size, estimated
$64Ka year
Peak month
December6.4× the quietest month
Top search term
bluey painting kit for kids13K searches a year

02 · Price

A sale here is worth $17.32.

Listings sell for $17.32 on average, from $4.95 to $54.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.32 that is $2K to $4K a year per listing.

Average price
$17.32inside the $15 to $100 sweet spot
Price range
$4.95–$54.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Craft Kits. It carries 3,060 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#305in Craft Kits
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,060per listing
Listings tracked
43

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bluey Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

69

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

3%

  • Brand 137%
  • Brand 227%
  • Brand 322%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 3%)

Demand

Bluey Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Bluey Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey painting kit for kids13K/yr
  • bluey makeup kit for kids10K/yr
  • bluey crayons7K/yr
  • bluey paint6K/yr
  • bluey art set9K/yr
  • crayola bluey7K/yr
  • bluey coloring set8K/yr
  • bluey window art3K/yr
  • bluey crayola7K/yr
  • bluey art kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Crafts

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
16%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“less sticky over time”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluey Crafts questions

Answered from the same tracked data.