Is bluey crafts profitable to sell on Amazon United States?

The niche generates $64K/yr across 43 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (43/100).

How competitive is the bluey crafts niche?

10 brands and 69 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in bluey crafts?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.0%.

When does demand for bluey crafts peak?

Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the bluey crafts niche?

Listings span $4.95–$54.79; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.

bluey crafts

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.32

avg listing price — sweet spot $15–$100

Price range

Great$4.95–$54.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,059.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$64K

$64K/yr · 83K searches

Growth

Bad-26.5%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bluey crafts is a $64K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

bluey crafts market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $69K–$87K; units × avg price
Conversion rate: 4.5%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

Horizon Group USA37%
Crayola27%
Bluey22%
LUV HER6%
Crocs2%
Skillmatics2%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top bluey crafts search terms

bluey painting kit for kids13K/yr -31.1%5.3% conv.
bluey makeup kit for kids10K/yr -8.1%2.1% conv.
bluey crayons7K/yr -24.6%2.2% conv.
bluey paint6K/yr -14.9%4.5% conv.
bluey art set9K/yr -23.6%4.8% conv.
crayola bluey7K/yr -22.8%5.0% conv.
bluey coloring set8K/yr -57.1%6.1% conv.
bluey window art3K/yr +32.6%15.9% conv.
bluey crayola7K/yr -46.7%4.7% conv.
bluey art kit4K/yr +7.4%3.6% conv.

All search terms

Top bluey crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluey Window Art Suncatchers Kit for Kids to Paint Great at-Home Craft Activity or Birthday Party Idea Toys for Ages 3 4 5 6

Horizon Group USA$12.844.7★1,910 rev

Bluey Colored Pencils Art Supplies for Boys Girls Drawing Kit Painting School Supplies Art Kit Travel Case Gifts for Kids (Blue 3 Tier)

Bluey$22.334.8★680 rev

Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+

Crayola$20.464.5★7,576 rev

Crayola Bluey Create & Color Art Case (75+ Pcs) Bluey Coloring Pages Stickers & Markers Kids Art Kit with Storage Case Ages 5+

Crayola$14.524.8★418 rev

Bluey Paint Your Own Light-Up Figurine Bingo Night Light Toys for Kids Playset Party Decorations Game for Kids Ages 3+ Small

Horizon Group USA$13.614.7★1,918 rev

Newest

by launch date

Bluey Beauty Set - Makeup Bundle with Eye Shimmer Palette Nail Polish Lip Gloss Appplicator Brush Plus Stickers More | Bluey Cosmetic Dress Up Accessories

Bluey$13.920 rev

3mo ago

Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids

Skillmatics$24.8422 rev

5mo ago

Bluey Lip Gloss Bundle for Girls 6 Pack of Glosses for Lips in Assorted Flavors Plus Stickers More | Bluey Party Favors for Kids

Bluey$11.986 rev

6mo ago

Crayola Magic Light Up Bluey Stamper Art Set Toddler Mess Free Coloring & Stamping Kit Bluey Toys Gifts for Ages 3 4 5

Crayola$15.89313 rev

11mo ago

Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+

Crayola$20.467,576 rev

11mo ago

What buyers say about bluey crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“Cute gift”

Color17%

“The color variety is pretty neat quality”

Fun/Entertainment Experience15%

“Fun for everyone”

Quality-Overall8%

“Cute product”

Value For Money6%

“fair price”

Mess Free5%

“No mess”

Durability4%

“it did not break”

Advertised Vs Actual Product3%

“Item works as advertised”

Ease Of Use3%

“easy to use”

Ease Of Cleaning2%

“clean up on her own”

What buyers complain about

Adhesion/Stickiness16%

“less sticky over time”

Quality-Overall16%

“Extremely low quality”

Durability11%

“not very durable”

Size-Overall8%

“The size of the markers are smaller than the normal size”

Color6%

“The Bluey one I just purchased is terrible”

Value For Money4%

“Kinda cheap”

Recycle/Reuse3%

“so their reusable-ness is limited”

Strength2%

“It doesnt feel sturdy”

Ease Of Use2%

“not easy for small children to separate them”

Fun/Entertainment Experience2%

“so gets bored or just over it quickly”

Top return reasons

Size-Overall28%

Value For Money14%

Color9%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Product Condition5%

Quality-Overall4%

Gifting Purpose4%

Functionality-Overall3%

Adhesion/Stickiness3%

Common questions

Is bluey crafts profitable to sell on Amazon United States?: The niche generates $64K/yr across 43 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (43/100).
How competitive is the bluey crafts niche?: 10 brands and 69 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in bluey crafts?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.0%.
When does demand for bluey crafts peak?: Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the bluey crafts niche?: Listings span $4.95–$54.79; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.