Bluey Coloring Book
brand-locked demand (top 5 brands take 96% of clicks) — Bluey Coloring Book doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Bluey Coloring Book profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Coloring Book is a $578K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Bluey Coloring Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.4% over the last 90 days and 15.1% of searches end in a purchase.
$578K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Bluey Coloring Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Bluey Color Wonder Coloring Set 18 Mess Free Toddler Coloring Pages & 5 Markers Bluey Activity Set for Kids Gift for Toddlers Ages 3+
- Price
- $6.49
- Rating
- 4.8/5
- Reviews
- 53,121
- Age
- 4y ago
Bluey Jumbo Coloring and Activity Pad 60 Pages of Activities and Coloring Sheets Includes 10 Crayons and 2 Sticker Sheets Fun Bluey Toys Coloring Books for Kids Ages 4-8 Toddler Travel Toys
- Price
- $8.95
- Rating
- 4.7/5
- Reviews
- 743
- Age
- 1y ago
Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids
- Price
- $6.23
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 13,180
- Age
- 4y ago
Bluey Coloring Books for Toddlers Kids 4-8 - 2pk Activity Bundle + Stickers
- Price
- $8.39
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 11mo ago
Trending
90-day click momentum
Bendon Official Bluey Imagine Ink Coloring Book Set 2 Pack with Mess-Free Markers 16 Pages 6 Magic Ink Markers Built-in Storage Case Travel Gift for Kids Ages 3+
- Price
- $19.01
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
Bendon Bluey Coloring and Activity Books 2-Pack - Kids Drawing Kit with Puzzles Mazes & Educational Games
- Price
- $6.46
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
- Price
- $24.84
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 5mo ago
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Bluey Party Favors Activity Pack Bundle - 12 Goodie Bags Stuffers
- Price
- $19.13
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch dateBendon Official Bluey Imagine Ink Coloring Book Set 2 Pack with Mess-Free Markers 16 Pages 6 Magic Ink Markers Built-in Storage Case Travel Gift for Kids Ages 3+
- Price
- $19.01
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
- Price
- $24.84
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 5mo ago
Bendon Bluey Coloring and Activity Books 2-Pack - Kids Drawing Kit with Puzzles Mazes & Educational Games
- Price
- $6.46
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Bluey Coloring Books for Toddlers Kids 4-8 - 2pk Activity Bundle + Stickers
- Price
- $8.39
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 11mo ago
Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+
- Price
- $20.46
- Rating
- 4.5/5
- Reviews
- 7,576
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
44
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Horizon Group USA33%
- Crayola33%
- Bluey19%
- Bendon6%
- LUV HER5%
- Hasbro Gaming2%
- Open — no brand owns it (2 brands, 2%)
Bluey Coloring Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Bluey Coloring Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey coloring book154K/yr
- bluey coloring books for toddlers 1-336K/yr
- bluey coloring books for kids ages 4-822K/yr
- bluey coloring21K/yr
- bluey coloring books11K/yr
- coloring book bluey7K/yr
- bluey mess free coloring book6K/yr
- bluey color wonder7K/yr
- bluey coloring pages4K/yr
- crayola bluey7K/yr
What reviews say buyers love and hate about Bluey Coloring Book
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Fun and easy”
“Colors are bright”
“Cute gift”
“No mess”
“Appears well-made”
What buyers complain about
65% of reviews“Too small”
“The Bluey one I just purchased is terrible”
“One star reduction is due to quality of figures”
“the most expensive”
“Broke right away”
Bluey Coloring Book return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Coloring Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
