bluey coloring book
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Good$578K$578K/yr · 293K searches
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Okay$4.95–$24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,492.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluey coloring book is a $578K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
bluey coloring book market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $523K–$654K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
44
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Horizon Group USA33%
- Crayola33%
- Bluey19%
- Bendon6%
- LUV HER5%
- Hasbro Gaming2%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 39 weeks — -21.4% search growth over the last 90 days.Top bluey coloring book search terms
- bluey coloring book154K/yr
- bluey coloring books for toddlers 1-336K/yr
- bluey coloring books for kids ages 4-822K/yr
- bluey coloring21K/yr
- bluey coloring books11K/yr
- coloring book bluey7K/yr
- bluey mess free coloring book6K/yr
- bluey color wonder7K/yr
- bluey coloring pages4K/yr
- crayola bluey7K/yr
Top bluey coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Bluey Color Wonder Coloring Set 18 Mess Free Toddler Coloring Pages & 5 Markers Bluey Activity Set for Kids Gift for Toddlers Ages 3+
Crayola$6.494.8★53,121 rev
Bluey Jumbo Coloring and Activity Pad 60 Pages of Activities and Coloring Sheets Includes 10 Crayons and 2 Sticker Sheets Fun Bluey Toys Coloring Books for Kids Ages 4-8 Toddler Travel Toys
Horizon Group USA$8.954.7★743 rev
Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids
Bluey$6.234.0★43 rev
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
Horizon Group USA$4.954.7★13,180 rev
Bluey Coloring Books for Toddlers Kids 4-8 - 2pk Activity Bundle + Stickers
Bluey$8.394.6★21 rev
Newest
by launch date
Bendon Official Bluey Imagine Ink Coloring Book Set 2 Pack with Mess-Free Markers 16 Pages 6 Magic Ink Markers Built-in Storage Case Travel Gift for Kids Ages 3+
Bendon$19.0124 rev
Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
Skillmatics$24.8422 rev
Bendon Bluey Coloring and Activity Books 2-Pack - Kids Drawing Kit with Puzzles Mazes & Educational Games
Bendon$6.462 rev
Bluey Coloring Books for Toddlers Kids 4-8 - 2pk Activity Bundle + Stickers
Bluey$8.3921 rev
Crayola Bluey Color Wonder Magic Light Brush Mess Free Painting Station for Kids Gifts Toddler Bluey Toys & Activities Ages 3+
Crayola$20.467,576 rev
Trending
90-day click momentumBendon Official Bluey Imagine Ink Coloring Book Set 2 Pack with Mess-Free Markers 16 Pages 6 Magic Ink Markers Built-in Storage Case Travel Gift for Kids Ages 3+
Bendon$19.014.9★
Bendon Bluey Coloring and Activity Books 2-Pack - Kids Drawing Kit with Puzzles Mazes & Educational Games
Bendon$6.465.0★
Skillmatics Bluey Foil Fun Mess-Free DIY Art & Craft Kit for Kids
Skillmatics$24.843.6★
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
Bluey Party Favors Activity Pack Bundle - 12 Goodie Bags Stuffers
Bluey$19.134.6★
What buyers say about bluey coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and easy”
“Colors are bright”
“Cute gift”
“No mess”
“Appears well-made”
“Good value”
“good durability”
“easy to use”
“Reusable -toddler loves it”
“Item works as advertised”
What buyers complain about
“Too small”
“The Bluey one I just purchased is terrible”
“One star reduction is due to quality of figures”
“the most expensive”
“Broke right away”
“so gets bored or just over it quickly”
“Its barely a quarter inch thick”
“Was a birthday gift”
“The coin provided basically did not work”
“the scratcher is difficult to use”
Top return reasons
Common questions
- Is bluey coloring book profitable to sell on Amazon United States?
- The niche generates $578K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the bluey coloring book niche?
- 8 brands and 44 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in bluey coloring book?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.0%.
- What does it cost to enter the bluey coloring book niche?
- Listings span $4.95–$24.84; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 4,493 reviews — the moat a new listing must climb.