Bluey Board Games
FailDemand is soft, at -35.3% this quarter, so Bluey Board Games is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $152K/yr134K searches / yr
- 90-day growth
- -35.3%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 42 sellers
Flapen Score
Bluey Board Games against its category
The dotted line is the Toys & Games average. Past it, Bluey Board Games is stronger. Inside it, weaker.
Market
The Bluey Board Games market on Amazon at a glance
Shoppers on Amazon United States searched for Bluey Board Games 134K times last year and spent an estimated $152K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -35.3%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $152Ka year
- Top search term
- bluey keepy uppy game18K searches a year
02 · Price
A sale here is worth $12.47.
Listings sell for $12.47 on average, from $8.21 to $23.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $12.47 that is $16K to $19K a year per listing.
- Average price
- $12.47under the $15 to $100 sweet spot
- Price range
- $8.21–$23.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $16K–$19K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Dedicated Deck Card Games. It carries 1,534 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #222in Dedicated Deck Card Games
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 1,534per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bluey Board Games products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bluey Keepy Uppy Game Motorized Toddler Game with Bingo and Chilli Character Paddles Games for 4+ Year Olds
- Price
- $10.09
- Rating
- 4.6/5
- Reviews
- 2,463
- Age
- 3y ago

Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago

Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
- Price
- $9.32
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 6mo ago

Hasbro Gaming Monopoly Junior Bluey Edition Board Game | Kids Play as Bluey Bingo Mum & Dad for Girls & Boys | Ages 5+ (Amazon Exclusive)
- Price
- $16.51
- Rating
- 4.8/5
- Reviews
- 3,228
- Age
- 4y ago

Hasbro Gaming Trouble: Bluey Edition Board Game for Kids 2-4 Players Race Bluey Bingo Bandit or Chilli to The Finish Ages 5 and Up (Amazon Exclusive)
- Price
- $14.61
- Rating
- 4.6/5
- Reviews
- 3,821
- Age
- 4y ago
Trending
estimated 90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago

Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- $23.65
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 6mo ago

Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
- Price
- $9.32
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 6mo ago

Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago

Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Newest
by launch date
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- $23.65
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 6mo ago

Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
- Price
- $9.32
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 6mo ago

Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago

Bluey Fancy Restaurant Game Join and Bingo as They Match Food Cards to Help Dad Prepare a Special Dinner for Mum Serve up Fun While Building Memory and Matching Skills Ages 3+ 24 Players
- Price
- $10.55
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago

Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
42
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
4%
- Bluey28%
- Hasbro Gaming24%
- Asmodee21%
- Bicycle16%
- LUV HER4%
- BLUEY2%
- Open — no brand owns it (3 brands, 4%)
Demand
Bluey Board Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.4× · 7 of 12 months tracked
Search terms
Top Bluey Board Games search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey keepy uppy game18K/yr
- bluey cards8K/yr
- bluey board games17K/yr
- bluey playing cards9K/yr
- bluey uno7K/yr
- keepy uppy game9K/yr
- bluey spot it8K/yr
- bluey monopoly11K/yr
- spot it bluey5K/yr
- bluey trouble game10K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Board Games
We read the reviews and the return reasons for every product selling here.
“Pieces fall apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Board Games questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








