Bluey Board Games
soft demand (-35.3% this quarter) — Bluey Board Games doesn't clear our bar today.
Flapen Score
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Is Bluey Board Games profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bluey Board Games is a $152K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.
Bluey Board Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -35.3% over the last 90 days and 9.1% of searches end in a purchase.
$152K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Bluey Board Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bluey Keepy Uppy Game Motorized Toddler Game with Bingo and Chilli Character Paddles Games for 4+ Year Olds
- Price
- $10.09
- Rating
- 4.6/5
- Reviews
- 2,463
- Age
- 3y ago
Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
- Price
- $9.32
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 6mo ago
Hasbro Gaming Monopoly Junior Bluey Edition Board Game | Kids Play as Bluey Bingo Mum & Dad for Girls & Boys | Ages 5+ (Amazon Exclusive)
- Price
- $16.51
- Rating
- 4.8/5
- Reviews
- 3,228
- Age
- 4y ago
Hasbro Gaming Trouble: Bluey Edition Board Game for Kids 2-4 Players Race Bluey Bingo Bandit or Chilli to The Finish Ages 5 and Up (Amazon Exclusive)
- Price
- $14.61
- Rating
- 4.6/5
- Reviews
- 3,821
- Age
- 4y ago
Trending
90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 2,162
- Age
- 3y ago
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- $23.65
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 6mo ago
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
- Price
- $9.32
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 6mo ago
Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago
Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Newest
by launch dateHasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- $23.65
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 6mo ago
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
- Price
- $9.32
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 6mo ago
Asmodee Spot It! Bluey Card Game
- Price
- $10.28
- Rating
- 4.9/5
- Reviews
- 415
- Age
- 11mo ago
Bluey Fancy Restaurant Game Join and Bingo as They Match Food Cards to Help Dad Prepare a Special Dinner for Mum Serve up Fun While Building Memory and Matching Skills Ages 3+ 24 Players
- Price
- $10.55
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Bluey Shopping List Game Memory & Matching Supermarket Game
- Price
- $11.38
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
42
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- Bluey28%
- Hasbro Gaming24%
- Asmodee21%
- Bicycle16%
- LUV HER4%
- BLUEY2%
- Open — no brand owns it (3 brands, 4%)
Bluey Board Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Bluey Board Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bluey keepy uppy game18K/yr
- bluey cards8K/yr
- bluey board games17K/yr
- bluey playing cards9K/yr
- bluey uno7K/yr
- keepy uppy game9K/yr
- bluey spot it8K/yr
- bluey monopoly11K/yr
- spot it bluey5K/yr
- bluey trouble game10K/yr
What reviews say buyers love and hate about Bluey Board Games
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fun for the whole family”
“Easy to use”
“The colors are bright”
“Good quality”
“seem to hold up well”
What buyers complain about
60% of reviews“Pieces fall apart”
“Bad quality”
“Very flimsy”
“this Bluey game makes that one look big”
“Its mostly plastic and paper”
Bluey Board Games return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bluey Board Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
