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Bluey Board Games

Fail

Demand is soft, at -35.3% this quarter, so Bluey Board Games is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$152K/yr134K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
78%top-5 click share · 9 brands · 42 sellers

Flapen Score

Bluey Board Games against its category

The dotted line is the Toys & Games average. Past it, Bluey Board Games is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Board Games market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Board Games 134K times last year and spent an estimated $152K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
9.1%
Market size, estimated
$152Ka year
Top search term
bluey keepy uppy game18K searches a year

02 · Price

A sale here is worth $12.47.

Listings sell for $12.47 on average, from $8.21 to $23.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $12.47 that is $16K to $19K a year per listing.

Average price
$12.47under the $15 to $100 sweet spot
Price range
$8.21–$23.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Dedicated Deck Card Games. It carries 1,534 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#222in Dedicated Deck Card Games
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,534per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bluey Board Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

42

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 128%
  • Brand 224%
  • Brand 321%
  • Brand 416%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Bluey Board Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Bluey Board Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey keepy uppy game18K/yr
  • bluey cards8K/yr
  • bluey board games17K/yr
  • bluey playing cards9K/yr
  • bluey uno7K/yr
  • keepy uppy game9K/yr
  • bluey spot it8K/yr
  • bluey monopoly11K/yr
  • spot it bluey5K/yr
  • bluey trouble game10K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Board Games

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Durability”
1.5%of orders come back
“Pieces fall apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluey Board Games questions

Answered from the same tracked data.