bluey board games
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good$8.21–$23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Review moat
Okay1,534.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 134K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bluey board games is a $152K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
bluey board games market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- $156K–$187K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
42
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- Bluey28%
- Hasbro Gaming24%
- Asmodee21%
- Bicycle16%
- LUV HER4%
- BLUEY2%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 30 weeks — -35.3% search growth over the last 90 days.Top bluey board games search terms
- bluey keepy uppy game18K/yr
- bluey cards8K/yr
- bluey board games17K/yr
- bluey playing cards9K/yr
- bluey uno7K/yr
- keepy uppy game9K/yr
- bluey spot it8K/yr
- bluey monopoly11K/yr
- spot it bluey5K/yr
- bluey trouble game10K/yr
Top bluey board games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluey Keepy Uppy Game Motorized Toddler Game with Bingo and Chilli Character Paddles Games for 4+ Year Olds
Bluey$10.094.6★2,463 rev
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★415 rev
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
Bicycle$9.324.9★105 rev
Hasbro Gaming Monopoly Junior Bluey Edition Board Game | Kids Play as Bluey Bingo Mum & Dad for Girls & Boys | Ages 5+ (Amazon Exclusive)
Hasbro Gaming$16.514.8★3,228 rev
Hasbro Gaming Trouble: Bluey Edition Board Game for Kids 2-4 Players Race Bluey Bingo Bandit or Chilli to The Finish Ages 5 and Up (Amazon Exclusive)
Hasbro Gaming$14.614.6★3,821 rev
Newest
by launch date
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming$23.6567 rev
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
Bicycle$9.32105 rev
Asmodee Spot It! Bluey Card Game
Asmodee$10.28415 rev
Bluey Fancy Restaurant Game Join and Bingo as They Match Food Cards to Help Dad Prepare a Special Dinner for Mum Serve up Fun While Building Memory and Matching Skills Ages 3+ 24 Players
BLUEY$10.55118 rev
Bluey Shopping List Game Memory & Matching Supermarket Game
BLUEY$11.38177 rev
Trending
90-day click momentum
LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+
LUV HER$8.214.8★
Hasbro Gaming Guess Who? Bluey Edition Game | Bluey Characters and Objects | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming$23.654.3★
Bicycle Bluey Playing Cards Deck Collectible Toys for Family Game
Bicycle$9.324.9★
Bluey Shopping List Game Memory & Matching Supermarket Game
BLUEY$11.384.8★
Asmodee Spot It! Bluey Card Game
Asmodee$10.284.9★
What buyers say about bluey board games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“Easy to use”
“The colors are bright”
“Good quality”
“seem to hold up well”
“Great gift”
“Great price”
“Very cute as a collectable”
“Not flimsy,”
“The design is beautiful”
What buyers complain about
“Pieces fall apart”
“Bad quality”
“Very flimsy”
“this Bluey game makes that one look big”
“Its mostly plastic and paper”
“feels cheap”
“This game is aggravating”
“Wish they were brighter colored”
“Hard to read”
“design needs work”
Top return reasons
Common questions
- Is bluey board games profitable to sell on Amazon United States?
- The niche generates $152K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the bluey board games niche?
- 9 brands and 42 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in bluey board games?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.5%.
- What does it cost to enter the bluey board games niche?
- Listings span $8.21–$23.65; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 1,534 reviews — the moat a new listing must climb.