Skip to content

Blue Lock Figure

Blue Lock Figure shows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46

Market size 15Growth 88Conversion 5Competition 77Returns 97Price range 80Avg price 95Brand share 52Review moat 98Quality gap 28
This niche Category average · 3,143 niches

Is Blue Lock Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Blue Lock Figure is a $61K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 59/100.

Blue Lock Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +93.2% over the last 90 days and 0.4% of searches end in a purchase.

$61K

revenue / yr

Units sold / yr4K
Search volume / yr+93.2%594K
Conversion rate0.4%
Avg price$24.60

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers21 · 52
Top-5 product click share38%
Open market26%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement44%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews40

Top Blue Lock Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

$0$2K$5K$7K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

52

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

38%

Top 20: 71%

Open market

22%

  • Banpresto21%
  • QAHEART20%
  • YLQANONG14%
  • Puruuige11%
  • Blue Lock7%
  • Orange Rouge4%

Blue Lock Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume594KCVR0.4%Products48Brands21Top 5 Brands74%OOS Rate15.5%Rating4.6★Reviews40Avg BSR#8,151
23K18KHoliday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 2.8×

Top Blue Lock Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blue lock figure230K/yr
  • blue lock merch152K/yr
  • blue lock figures42K/yr
  • bluelock figure33K/yr
  • blue lock shirt27K/yr
  • blue lock anime25K/yr
  • blue lock action figures13K/yr
  • blue lock nendoroid10K/yr
  • blue lock anime merch13K/yr
  • bluelock figures8K/yr

What reviews say buyers love and hate about Blue Lock Figure

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall35%

shirt is normal quality

Advertised Vs Actual Product11%

As described

Collectibles9%

Son collection is become complete love

Value For Money9%

Very much worth it

Gifting Purpose9%

Great gift

What buyers complain about

86% of reviews
Size-Overall42%

Large fit

Quality-Overall28%

Cheap product

Material Quality11%

I expected a better fabric quality

Durability6%

It broke after one day

Blue Lock Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Value For Money
8%
3Quality-Overall
8%
4Advertised Vs Actual Product
8%
5Material Quality
7%

Common Blue Lock Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Lock Figure 59/100 on Amazon United States — Worth a look. The niche generates $61K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +93.2% over the last 90 days.
Search demand for Blue Lock Figure on Amazon United States peaks in Jul–Dec, where the busiest month runs 2.8× the quietest.