blue lock figure
Worth a lookShows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible39.73avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Growth
Great+93.2%90-day search growth — must beat 0% to launch
Price range
Great$5.71–$55.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 594K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue lock figure is a $61K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
blue lock figure market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $74K–$98K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #8,151
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 44%
- Out of stock
- 15.5%
- Avg brand age
- 34 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
52
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
38%
Top 20: 71%
Open market
22%
- Banpresto21%
- QAHEART20%
- YLQANONG14%
- Puruuige11%
- Blue Lock7%
- Orange Rouge4%
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +93.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.8×
Top blue lock figure search terms
- blue lock figure230K/yr
- blue lock merch152K/yr
- blue lock figures42K/yr
- bluelock figure33K/yr
- blue lock shirt27K/yr
- blue lock anime25K/yr
- blue lock action figures13K/yr
- blue lock nendoroid10K/yr
- blue lock anime merch13K/yr
- bluelock figures8K/yr
Top blue lock figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QAHEART Isagi Yoichi Figures 5PCS Seishiro Nagi Anime Figure 1.97IN
QAHEART$10.834.7★78 rev
YLQANONG Isagi Yoichi Figures Seishiro Nagi/REO Mikage/Bachira Anime Figure Statues Anime Action Figurine 12CM/14CM
YLQANONG$20.264.3★56 rev
Puruuige 2PCS Bachira Meguru+Nagi Seishiro Figure Anime Look Up Figurine 3.9 PVC Bachira Meguru Action Figure Model Cake Topper Collectible Statue
Puruuige$23.904.4★39 rev
Blue Lock: Bachira Meguru Nendoroid Action Figure
Orange Rouge$55.414.7★6 rev
QAHEART Seishiro Nagi Figures Isagi Yoichi Anime Statues PVC Material Anime Action Figurine for Fans 21CM/8.27IN
QAHEART$54.954.2★8 rev
Newest
by launch date
Great Eastern Entertainment Blue Lock (Comic) - Rin Itoshi #10 Jersey Plush 8 H
Great Eastern Entertainment$25.3429 rev
100pcs Blue Lock Stickers Mixed Pack Cartoon Anime Sticker for Kids Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (BLUEL100)
LXYRDHOQPW$7.97254 rev
Banpresto - Blue Lock - Rin Itoshi - Sweets Flavor Figure
Banpresto$36.9614 rev
Banpresto - Blue Lock - Yoichi Isagi - Sweets Flavor Figure
Banpresto$31.6817 rev
Adult Unisex Costume Halloween Jacket Hoodie Sweatshirt Top Sport Outwear
YJCOS$25.1133 rev
Trending
90-day click momentum
Isagi Yoichi T Shirt Anime Seishiro Nagi Football Soccer Training Jersey REO Mikage Tops Anime T Shirts
YLQANONG$10.583.8★
Adult Unisex Costume Halloween Jacket Hoodie Sweatshirt Top Sport Outwear
YJCOS$25.114.4★
100pcs Blue Lock Stickers Mixed Pack Cartoon Anime Sticker for Kids Teens Waterproof Stickers for Water Bottle Laptop Luggage Helmet Skateboard Guitar (BLUEL100)
LXYRDHOQPW$7.974.7★
Blue Lock: Bachira Meguru Nendoroid Action Figure
Orange Rouge$55.414.7★
ISaikoy Anime Backpack Shoulder Bag Bookbag Student School Bag Daypack Satchel C1
ISaikoy$37.524.8★
What buyers say about blue lock figure
What buyers praise and complain about, mined from review topics.What buyers love
“shirt is normal quality”
“As described”
“Son collection is become complete love”
“Very much worth it”
“Great gift”
“the paint job is great”
“Really great size”
“Sticky”
“I love blue lock”
“It didnt shrink much if any”
What buyers complain about
“Large fit”
“Cheap product”
“I expected a better fabric quality”
“It broke after one day”
Top return reasons
Common questions
- Is blue lock figure profitable to sell on Amazon United States?
- The niche generates $61K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the blue lock figure niche?
- 21 brands and 52 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in blue lock figure?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.6%.
- When does demand for blue lock figure peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the blue lock figure niche?
- Listings span $5.71–$55.41; the average listing price is $24.60 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.