Blue Eyes White Dragon
brand-locked demand (top 5 brands take 98% of clicks) — Blue Eyes White Dragon doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Blue Eyes White Dragon profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Blue Eyes White Dragon is a $393K/yr Amazon United States market (898K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Blue Eyes White Dragon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.0% over the last 90 days and 1.6% of searches end in a purchase.
$393K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Blue Eyes White Dragon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yu-Gi-Oh! - Structure Deck: Blue-Eyes White Destiny (Unlimited)
- Price
- $15.79
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 5mo ago
Yu-Gi-Oh!: The Chronicles Deck - Spirit Charmers (All-Foil Edition)
- Price
- $16.33
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 7mo ago
Yu-Gi-Oh! Cards: Albaz Strike Structure Deck
- Price
- $14.87
- Rating
- 4.7/5
- Reviews
- 1,377
- Age
- 4y ago
Yu-Gi-Oh! TCG: Dark World Structure Deck
- Price
- $13.38
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 4y ago
Yu-Gi-Oh! TCG: 2 Player Starter Set
- Price
- $20.19
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago
Trending
90-day click momentumYu-Gi-Oh! - Structure Deck: Blue-Eyes White Destiny (Unlimited)
- Price
- $15.79
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 5mo ago
YU-GI-OH! Speed Duel: Streets of Battle City English Version
- Price
- $41.33
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 2y ago
Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
- Price
- $29.07
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 9mo ago
Yu-Gi-Oh!: The Chronicles Deck - Spirit Charmers (All-Foil Edition)
- Price
- $16.33
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 7mo ago
Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set
- Price
- $35.67
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 5mo ago
Newest
by launch dateYu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set
- Price
- $35.67
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 5mo ago
Yu-Gi-Oh! - Structure Deck: Blue-Eyes White Destiny (Unlimited)
- Price
- $15.79
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 5mo ago
Yu-Gi-Oh!: The Chronicles Deck - Spirit Charmers (All-Foil Edition)
- Price
- $16.33
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 7mo ago
Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
- Price
- $29.07
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 9mo ago
Yu-Gi-Oh! Legendary 5Ds Decks Collectors Set
- Price
- $34.76
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
7 rising
Sellers
203
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
1%
- Konami61%
- Yu-Gi-Oh!31%
- MISKD4%
- Yugioh Cards2%
- Bioworld1%
- Ripple Junction1%
- Open — no brand owns it (1 brand, 1%)
Blue Eyes White Dragon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.5×
Top Blue Eyes White Dragon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yugioh structure deck350K/yr
- yugioh deck116K/yr
- blue eyes white dragon103K/yr
- yugioh decks43K/yr
- yugioh starter decks42K/yr
- yu gi oh structure deck39K/yr
- yu-gi-oh structure decks17K/yr
- blue eyes white dragon card28K/yr
- yugioh blue eyes white dragon24K/yr
- yugioh structure decks16K/yr
What reviews say buyers love and hate about Blue Eyes White Dragon
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good for collecting”
“Good value for its price”
“Excellent quality”
“As advertised”
“just like I remembered its fun for casual”
What buyers complain about
100% of reviews“Quality of cards is poor”
“some cards have marks on them that appears like they were used”
“Bigger than expected”
“More dupes than it's worth”
“Item otherwise as described”
Blue Eyes White Dragon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Eyes White Dragon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
