Blue Eyes White Dragon

Shoppers searched for this 898K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months

898K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

1.6%

Market size, estimated

$393Ka year

Peak month

July2.5× the quietest month

Top search term

yugioh structure deck350K searches a year

Listings sell for $27.72 on average, from $1.81 to $141.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $27.72 that is $3K to $7K a year per listing.

Average price

$27.72inside the $15 to $100 sweet spot

Price range

$1.81–$141.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

34% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #6,672 within Collectible Card Games. It carries 831 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

79%

Out of stock, average day

1.8%

Average rank

#6,672in Collectible Card Games

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

831per listing

Listings tracked

38

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

44 months