blue eyes white dragon
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$27.72avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good831.05avg incumbent reviews — the moat a new listing must climb
Price range
Good$1.81–$141.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$393K$393K/yr · 898K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue eyes white dragon is a $393K/yr Amazon United States market (898K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
blue eyes white dragon market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $416K–$554K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #6,672
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 34%
- Out of stock
- 1.8%
- Avg brand age
- 44 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
7 rising
Sellers
203
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
1%
- Konami61%
- Yu-Gi-Oh!31%
- MISKD4%
- Yugioh Cards2%
- Bioworld1%
- Ripple Junction1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.5×
Top blue eyes white dragon search terms
- yugioh structure deck350K/yr
- yugioh deck116K/yr
- blue eyes white dragon103K/yr
- yugioh decks43K/yr
- yugioh starter decks42K/yr
- yu gi oh structure deck39K/yr
- yu-gi-oh structure decks17K/yr
- blue eyes white dragon card28K/yr
- yugioh blue eyes white dragon24K/yr
- yugioh structure decks16K/yr
Top blue eyes white dragon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yu-Gi-Oh! - Structure Deck: Blue-Eyes White Destiny (Unlimited)
Konami$15.794.8★72 rev
Yu-Gi-Oh!: The Chronicles Deck - Spirit Charmers (All-Foil Edition)
Konami$16.334.7★103 rev
Yu-Gi-Oh! Cards: Albaz Strike Structure Deck
Konami$14.874.7★1,377 rev
Yu-Gi-Oh! TCG: Dark World Structure Deck
Konami$13.384.7★913 rev
Yu-Gi-Oh! TCG: 2 Player Starter Set
Yu-Gi-Oh!$20.194.6★262 rev
Newest
by launch date
Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set
Konami$35.67165 rev
Yu-Gi-Oh! - Structure Deck: Blue-Eyes White Destiny (Unlimited)
Konami$15.7972 rev
Yu-Gi-Oh!: The Chronicles Deck - Spirit Charmers (All-Foil Edition)
Konami$16.33103 rev
Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
Yu-Gi-Oh!$29.0767 rev
Yu-Gi-Oh! Legendary 5Ds Decks Collectors Set
Konami$34.76196 rev
Trending
90-day click momentumYu-Gi-Oh! - Structure Deck: Blue-Eyes White Destiny (Unlimited)
Konami$15.794.8★
YU-GI-OH! Speed Duel: Streets of Battle City English Version
Yu-Gi-Oh!$41.334.7★
Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
Yu-Gi-Oh!$29.074.2★
Yu-Gi-Oh!: The Chronicles Deck - Spirit Charmers (All-Foil Edition)
Konami$16.334.7★
Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set
Konami$35.674.7★
What buyers say about blue eyes white dragon
What buyers praise and complain about, mined from review topics.What buyers love
“Good for collecting”
“Good value for its price”
“Excellent quality”
“As advertised”
“just like I remembered its fun for casual”
“Beginner friendly”
“Strong and pretty”
“Amazing color”
“Was a gift”
“complete them with ease”
What buyers complain about
“Quality of cards is poor”
“some cards have marks on them that appears like they were used”
“Bigger than expected”
“More dupes than it's worth”
“Item otherwise as described”
“Not worth the money thinly made not like other funkos have more weight”
Top return reasons
Common questions
- Is blue eyes white dragon profitable to sell on Amazon United States?
- The niche generates $393K/yr across 38 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the blue eyes white dragon niche?
- 7 brands and 203 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in blue eyes white dragon?
- Top complaints mined from reviews: Quality-Overall, Product Condition, Size-Overall. The return rate is 0.3%.
- When does demand for blue eyes white dragon peak?
- Demand peaks in Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the blue eyes white dragon niche?
- Listings span $1.81–$141.95; the average listing price is $27.72 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.