Is blackjack mat profitable to sell on Amazon United States?

The niche generates $98K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (44/100).

How competitive is the blackjack mat niche?

14 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in blackjack mat?

Top complaints mined from reviews: Quality-Overall, Design-Overall, Size-Overall. The return rate is 4.5%.

When does demand for blackjack mat peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the blackjack mat niche?

Listings span $16.78–$57.48; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.

blackjack mat

Skip it

Soft demand (-14.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.51

avg listing price — sweet spot $15–$100

Price range

Incredible$16.78–$57.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great201.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$98K

$98K/yr · 77K searches

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blackjack mat is a $98K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

blackjack mat market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 3.6%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 20.4%
Avg brand age: 41 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

22%

Newverest22%
GSE Games & Sports Expert22%
Gamie13%
Vortissza9%
Aoriher7%
iEsstros6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top blackjack mat search terms

blackjack mat44K/yr -5.3%2.7% conv.
blackjack table mat9K/yr -23.7%3.0% conv.
black jack mat6K/yr -13.8%3.7% conv.
blackjack felt5K/yr -30.9%4.5% conv.
black jack table matt5K/yr -36.6%3.6% conv.
blackjack table top4K/yr -26.4%1.6% conv.
black jack mat for table4K/yr -27.1%4.9% conv.

All search terms

Top blackjack mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GSE 36x72 Blackjack Layout Felt Mat with Instructions Strategy Chart

GSE Games & Sports Expert$19.224.4★286 rev

Gamie Double Sided Felt Casino Mat 36 x 72 for Blackjack & Texas Holdem Poker 2-in-1 Texas Holdem Poker Mat & Blackjack Mat Professional Grade Poker Tabletop Mat with Instructions Booklet

Gamie$27.724.4★335 rev

Vortissza 70 x 35 Blackjack Table Mat Non-Slip Rubber Backing Waterproof Tear Resistant Blackjack Mat Casino Style Tabletop Layout for Home Game Nights Parties Card Tables Fits 6-8 Players

Vortissza$26.284.6★9 rev

Aoriher Blackjack Game Combo Set Include Blackjack Layout Felt Shoe 6 Deck Automatic Card Shuffler Discard Holder Trays and 10 Cut Cards for Casino Party Night(Green)

Aoriher$49.704.2★196 rev

Newverest Blackjack Mat 70 x 30 - Ideal Poker Topper for 6ft and 8ft Folding Tables (30 Width) Black Jack Casino Table Top for Home Game Nights Portable with Zipper Storage Bag in Gift Ready Box

Newverest$57.484.8★83 rev

Newest

by launch date

Sovvitte 2-in-1 Double Sided Felt Casino Mat 35 x 70 Inch Large Poker Table Cover Professional for Texas Holdem & Blackjack with Instruction Booklet (Blackjack & Texas Holdem)

Sovvitte$20.117 rev

4mo ago

Vortissza 70 x 35 Blackjack Table Mat Non-Slip Rubber Backing Waterproof Tear Resistant Blackjack Mat Casino Style Tabletop Layout for Home Game Nights Parties Card Tables Fits 6-8 Players

Vortissza$26.289 rev

6mo ago

YOMEYOT Poker Table Top Mat 70x35 Blackjack Poker Mat with Non Slip Rubber Backing and Carry Bag for Home Poker Card Game Night Up to 10 Players (Green)

YOMEYOT$41.1138 rev

6mo ago

WaLiken 2-in-1 Casino Night Poker Mat 36x72 Double-Sided Texas Holdem & Blackjack Felt Table Cover Non-Slip Steel Clamps Included Perfect for Game Night Home & Casino Parties (Blue)

WaLiken$31.0417 rev

1y ago

WaLiken 2-in-1 Casino Night Poker Mat 36x72 Double-Sided Texas Holdem & Blackjack Felt Table Cover Non-Slip Steel Clamps Included Perfect for Game Night Home & Casino Parties (Burgundy/Grey)

WaLiken$31.5017 rev

1y ago

What buyers say about blackjack mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Size-Overall9%

“Great size”

Value For Money6%

“Good value for money”

Durability6%

“durable this mat is”

Ease Of Use6%

“Easy to use”

Material Quality4%

“Heavy duty material, great quality”

Fun/Entertainment Experience4%

“Double the fun”

Thickness4%

“the mat is impressively thick”

Storage Capacity4%

“it folds up easily for storage”

Portability3%

“But I really like how portable it is”

What buyers complain about

Quality-Overall11%

“Card shuffler is terrible quality”

Design-Overall7%

“considering the one design flaw i see with this product”

Size-Overall4%

“The mat is really big”

Value For Money3%

“I will say the price may be a little much”

Smell2%

“So, first thing, a warning, it may have a weird smell right out of the bag”

Durability2%

“Card shuffler broke after the third time using it”

Charging2%

“Card shuffler doesnt work with batteries or charger”

Scratch Resistance2%

“Plastic all scratched up”

Product Condition2%

“Received a used one”

Weight Heavy2%

“Its also a bit heavy so if you do go outside it won't try to blow away”

Top return reasons

Size-Overall40%

Material Quality11%

Quality-Overall11%

Value For Money8%

Advertised Vs Actual Product8%

Functionality-Overall3%

Thin2%

Color2%

Strength2%

Flatness2%

Common questions

Is blackjack mat profitable to sell on Amazon United States?: The niche generates $98K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (44/100).
How competitive is the blackjack mat niche?: 14 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in blackjack mat?: Top complaints mined from reviews: Quality-Overall, Design-Overall, Size-Overall. The return rate is 4.5%.
When does demand for blackjack mat peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the blackjack mat niche?: Listings span $16.78–$57.48; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.