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Blackjack Mat

soft demand (-14.8% this quarter) — Blackjack Mat doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 25Growth 18Conversion 45Competition 50Returns 31Price range 95Avg price 95Brand share 55Review moat 90Quality gap 35
This niche Category average · 3,143 niches

Is Blackjack Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Blackjack Mat is a $98K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.

Blackjack Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.8% over the last 90 days and 3.6% of searches end in a purchase.

$98K

revenue / yr

Units sold / yr3K
Search volume / yr-14.8%77K
Conversion rate3.6%
Avg price$35.51

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers14 · 16
Top-5 product click share55%
Open market28%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews202

Top Blackjack Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

22%

  • Newverest22%
  • GSE Games & Sports Expert22%
  • Gamie13%
  • Vortissza9%
  • Aoriher7%
  • iEsstros6%

Blackjack Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR3.6%Products20Brands14Top 5 Brands72%OOS Rate20.4%Rating4.5★Reviews202Avg BSR#61
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Top Blackjack Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blackjack mat44K/yr
  • blackjack table mat9K/yr
  • black jack mat6K/yr
  • blackjack felt5K/yr
  • black jack table matt5K/yr
  • blackjack table top4K/yr
  • black jack mat for table4K/yr

What reviews say buyers love and hate about Blackjack Mat

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall22%

Good quality

Size-Overall9%

Great size

Value For Money6%

Good value for money

Durability6%

durable this mat is

Ease Of Use6%

Easy to use

What buyers complain about

38% of reviews
Quality-Overall11%

Card shuffler is terrible quality

Design-Overall7%

considering the one design flaw i see with this product

Size-Overall4%

The mat is really big

Value For Money3%

I will say the price may be a little much

Smell2%

So, first thing, a warning, it may have a weird smell right out of the bag

Blackjack Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Material Quality
11%
3Quality-Overall
11%
4Value For Money
8%
5Advertised Vs Actual Product
8%

Common Blackjack Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blackjack Mat 44/100 on Amazon United States — Skip it. The niche generates $98K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -14.8% over the last 90 days.
Search demand for Blackjack Mat on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.0× the quietest.