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Black Washable Markers

Fail

The top 5 brands take 100% of clicks, so Black Washable Markers is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$161K/yr104K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
91%top-5 click share · 5 brands · 31 sellers

Flapen Score

Black Washable Markers against its category

The dotted line is the Toys & Games average. Past it, Black Washable Markers is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Washable Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Black Washable Markers 104K times last year and spent an estimated $161K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
13.5%
Market size, estimated
$161Ka year
Peak month
November2.0× the quietest month
Top search term
black washable markers25K searches a year

02 · Price

A sale here is worth $11.47.

Listings sell for $11.47 on average, from $7.38 to $16.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $11.47 that is $23K to $29K a year per listing.

Average price
$11.47under the $15 to $100 sweet spot
Price range
$7.38–$16.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$29K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Drawing & Painting Supplies. It carries 964 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#158in Drawing & Painting Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
964per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Black Washable Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 219%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Black Washable Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Black Washable Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black washable markers25K/yr
  • black crayola markers20K/yr
  • black markers washable20K/yr
  • crayola black markers11K/yr
  • black market8K/yr
  • washable black markers8K/yr
  • bulk black markers3K/yr
  • black markers crayola3K/yr
  • crayola markers black3K/yr
  • black crayola markers bulk2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Washable Markers

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
13%of negative reviews mention “Color”
0.5%of orders come back
“Green not black”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Washable Markers questions

Answered from the same tracked data.