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Black Uno

brand-locked demand (top 5 brands take 100% of clicks) — Black Uno doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 93Growth 21Conversion 80Competition 2Returns 87Price range 73Avg price 76Brand share 0Review moat 24Quality gap 21
This niche Category average · 3,143 niches

Is Black Uno profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Uno is a $1.9M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Black Uno: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.0% over the last 90 days and 8.3% of searches end in a purchase.

$1.9M

revenue / yr

Units sold / yr100K
Search volume / yr-9.0%1.5M
Conversion rate8.3%
Avg price$15.56

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 54
Top-5 product click share97%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)2· 2 succeeded
Avg rating4.7★
Avg reviews5,174

Top Black Uno products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

$0$284K$568K$852K$1.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Mattel Games80%
  • UNO13%
  • Mattel7%
  • Open — no brand owns it (0%)

Black Uno demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR8.3%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews5,174Avg BSR#375
15K10KMar '26Apr '26May '26May '26Jun '26Jul '26

Top Black Uno search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • uno no mercy707K/yr
  • uno no mercy card game184K/yr
  • uno no mercy expansion pack81K/yr
  • liars uno149K/yr
  • no mercy uno34K/yr
  • uno liars45K/yr
  • uno liars card game57K/yr
  • uno dare adults only card game18K/yr
  • uno no mercy plus15K/yr
  • uno mercy14K/yr

What reviews say buyers love and hate about Black Uno

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Fun/Entertainment Experience67%

Fun family game

Value For Money5%

Worth it

Gifting Purpose5%

Great gift idea

Quality-Overall5%

Good quality

Trivia Games3%

Our family enjoys this game

What buyers complain about

91% of reviews
Fun/Entertainment Experience40%

boring

Value For Money17%

So so game not worth the price

Size-Overall12%

Box is very large

Instructions/User Manual/Troubleshooting7%

I think even errors in the instructions leaving a parent very frustrated

Product Condition7%

Not New

Black Uno return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
29%
2Size-Overall
22%
3Advertised Vs Actual Product
9%
4Product Condition
9%
5Fun/Entertainment Experience
7%

Common Black Uno questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Uno 45/100 on Amazon United States — Skip it. The niche generates $1.9M/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -9.0% over the last 90 days.
Black Uno buyers on Amazon United States complain most about Fun/Entertainment Experience, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.4%.