Is black uno profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (45/100).

How competitive is the black uno niche?

3 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black uno?

Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Size-Overall. The return rate is 1.4%.

What does it cost to enter the black uno niche?

Listings span $9.19–$30.46; the average listing price is $15.56 (sweet spot $15–$100). The average incumbent carries 5,174 reviews — the moat a new listing must climb.

black uno

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$1.9M

$1.9M/yr · 1.5M searches

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.56

avg listing price — sweet spot $15–$100

Price range

Good$9.19–$30.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,173.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black uno is a $1.9M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

black uno market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 8.3%
Avg BSR: #375
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Mattel Games80%
UNO13%
Mattel7%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 19 weeks — -9.0% search growth over the last 90 days.

Open Trend

Top black uno search terms

uno no mercy707K/yr -8.8%7.6% conv.
uno no mercy card game184K/yr +22.1%9.9% conv.
uno no mercy expansion pack81K/yr -21.2%2.4% conv.
liars uno149K/yr -20.8%6.5% conv.
no mercy uno34K/yr -7.4%8.2% conv.
uno liars45K/yr -6.5%7.2% conv.
uno liars card game57K/yr -36.5%10.5% conv.
uno dare adults only card game18K/yr -24.8%2.9% conv.
uno no mercy plus15K/yr -3.1%0.4% conv.
uno mercy14K/yr -14.4%7.5% conv.

All search terms

Top black uno products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+

Mattel Games$15.704.8★8,262 rev

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players

Mattel Games$11.974.7★1,077 rev

Mattel Games UNO Show em No Mercy Expansion Pack for Ages 7+

UNO$9.234.6★131 rev

Mattel Uno No Mercy Uno and Flip Card Game Combo Pack of 3

Mattel$30.464.7★108 rev

Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party

Mattel Games$16.804.4★586 rev

Newest

by launch date

Mattel Games UNO Show em No Mercy Expansion Pack for Ages 7+

UNO$9.23131 rev

2mo ago

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players

Mattel Games$11.971,077 rev

11mo ago

Mattel Uno No Mercy Uno and Flip Card Game Combo Pack of 3

Mattel$30.46108 rev

1y ago

Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party

Mattel Games$16.80586 rev

2y ago

Mattel Games UNO Show em No Mercy Card Game for Kids Adults & Family Parties & Travel with Extra Cards Special Rules & Tougher Penalties

Mattel Games$9.1920,878 rev

2y ago

What buyers say about black uno

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience67%

“Fun family game”

Value For Money5%

“Worth it”

Gifting Purpose5%

“Great gift idea”

Quality-Overall5%

“Good quality”

Trivia Games3%

“Our family enjoys this game”

Ease Of Use3%

“Easy & fun to play”

Advertised Vs Actual Product2%

“My oldest son says they're exactly as he expected”

Collectibles2%

“The handy travel tin keeps everything organized and makes it super easy to bring to gatherings, parties, or game nights anywhere”

Design-Overall2%

“The design is cute”

Portability1%

“portable to take anywhere”

What buyers complain about

Fun/Entertainment Experience40%

“boring”

Value For Money17%

“So so game not worth the price”

Size-Overall12%

“Box is very large”

Instructions/User Manual/Troubleshooting7%

“I think even errors in the instructions leaving a parent very frustrated”

Product Condition7%

“Not New”

Print Quality3%

“It's hilarious to me how so many people are complaining about the cards showing wear or having bad print quality”

Scratch Resistance3%

“The cards though new were scratched on the surface with marks”

Shape/Style2%

“the shapes are so small she can't see them”

Top return reasons

Value For Money29%

Size-Overall22%

Advertised Vs Actual Product9%

Product Condition9%

Fun/Entertainment Experience7%

Scratch Resistance5%

Gifting Purpose4%

Functionality-Overall3%

Instructions/User Manual/Troubleshooting2%

Ease Of Use1%

Common questions

Is black uno profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (45/100).
How competitive is the black uno niche?: 3 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in black uno?: Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Size-Overall. The return rate is 1.4%.
What does it cost to enter the black uno niche?: Listings span $9.19–$30.46; the average listing price is $15.56 (sweet spot $15–$100). The average incumbent carries 5,174 reviews — the moat a new listing must climb.