Black and White Baby Toys 0-3 Months

Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.

Searches, last 12 months

798K

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

6.8%

Market size, estimated

$679Ka year

Peak month

August1.3× the quietest month

Top search term

high contrast baby toys for newborn217K searches a year

Listings sell for $12.55 on average, from $5.98 to $32.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $12.55 that is $31K to $38K a year per listing.

Average price

$12.55under the $15 to $100 sweet spot

Price range

$5.98–$32.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$38K

Returns

1.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Mirrors. It carries 6,102 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Mirrors

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

6,102per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months